In questa puntata di Focus, siamo al Mobile World Congress 2025 di Barcellona, per esplorare le innovazioni in materia di IA, robotica e cybersecurity che stanno plasmando il futuro della tecnologia, con approfondimenti da parte dei leader del settore e degli espositori.
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00:00All the movers and shakers of the tech world are here in Barcelona for the Mobile World
00:13Congress. The event theme? Converge, Connect, Create.
00:25One hundred thousand visitors are in attendance, all taking a look at what the industry's been
00:31working on, and even the King of Spain popped by.
00:34So we're all talking about AI, we're talking about agents, which is kind of the next generation
00:39of AI. We're also talking about robotics, and the intersection of AI and robotics. So
00:43those are a few that are really kind of showing themselves here at MWC. When you bring AI
00:48to the physical world, all kinds of opportunities start to open up. And some of those things
00:52that we all remember from the Jetsons and the space television that we used to watch,
00:57those things become really real. The one thing that hits me all the time is innovation is
01:00happening everywhere, all around the world.
01:03And with some 2,700 exhibitors displaying their offerings, it means there's plenty of
01:08opportunities to explore these trends.
01:11But imagine being a phone manufacturer in 2025. You're trying to come up with something
01:17shiny and new, when everything is shiny and new. Foldable phones, AI-driven devices are
01:24no longer the future, they're the present. So how do you stay ahead in a space where
01:30every new model is pushing the envelope further and further?
01:38Display technology will always be important. You see as well foldable, flexible, rollable
01:43displays, etc. Next Paper is more or less a display which is optimized for the human
01:49eyes. And we're now in the fourth generation, and you see like there is no reflection or
01:54anything and it looks a little bit like paper. And it's a really innovative display technology.
01:59I started to use it a couple of years already, and I would never switch back because I'm
02:04obviously a heavy user, and I can feel it directly on my eyes that it's calmer, I can
02:10sleep better. And this is a technology which is, you know, is an innovation which is really
02:17a human innovation.
02:19And then there's the integration of AI agents.
02:23Honor's AI agent is the world's first GUI-based mobile AI agent. Well, GUI stands for Graphic
02:29User Interface. It means that our AI agent can understand the user interface of your
02:35screen, then they can take action as a human.
02:38So what we're going to do is take the man out of the shot entirely. I could use this
02:42with AI eraser myself, but I'm going to do with the AI agent instead. So I just have
02:48to press this button here, remove the guy in the yellow shorts, but the AI is going
02:54to go and make it much easier and quicker. Bang, he's gone. Very, very simple, very easy.
03:01And in the human world, there's agents that scout footballers. Sevilla Football Club has
03:06an AI solution for that too, with the help of IBM.
03:10We used to have our own tools in order to describe players. We have described them from
03:16the numerical point of view and from the categorical point of view since 2021. You interview 300,000
03:23people and then you want to find someone that has given characteristics. It's very difficult
03:28to find across all these records the characteristics that you are looking for. Give me a player
03:33that is a leader. A leader has, for example, some attacking abilities and mobility. The
03:40technology is able to understand this and to compare this meaning with the meaning that
03:45appeared in the hundreds of thousands of reports that we have made.
03:51And for telecoms companies, what's the AI solution to support all this innovation?
03:56The biggest goal, the next thing, is a fully autonomous network. So the operators can leave
04:01the network running pretty much by itself and leave it to AI to make sure that it happens.
04:06But of course, with all new great technology, there's safety precautions to take.
04:12The biggest challenges for our customers is keeping up with the bad guys, right? So they're
04:18leveraging AI to really drive a different scale and sophistication of attack that our
04:24customers need to be able to combat.
04:26Palo Alto says it's leveraging technology in its platform strategy to help customers
04:31be more effective in staying ahead of the bad guys to deliver real-time autonomous security.
04:38Cybersecurity and securing AI and the use of AI, it's never been more important.
04:44But as the threat landscape evolves, new challenges will emerge and, of course, more new innovations
04:49to resolve them.
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