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A habit so dear to Brazilians, drinking coffee, has undergone changes in recent times. The increase in the price of the product has led families to try to adapt, changing brands, doing price research or even reducing consumption. According to the Índice Nacional de Preços ao Consumidor Amplo (IPCA) [Broad National Consumer Price Index] released in January, the increase in the price of coffee in the last twelve months exceeded 50%. The expectation is that the price will keep on growing. Several factors contributed to the increase in prices last year in Brazil, the world's largest producer and exporter of coffee bean. There has been an increase in consumption worldwide, with Asian countries showing greater interest in the drink , causing the Brazilian coffee market to expand in recent years. In addition, wars around the world have influenced transportation prices. And, most importantly, the effects of climate change have depleted crops in 2024. The good news is that alternative, more sustainable cultivation systems can help Brazilian production. And many of these technologies are developed in the Amazon, producing quality coffee beans without harming the environment. “The way to remedy this is to work on sustainability. It is necessary to reduce water loss, so I have to work better on soil coverage, I have to reduce the evapotranspiration of plants, creating microclimates, leaving the soil covered. There is research underway determining more sustainable and regenerative production processes. This involves a combination of plants between the coffee rows to replenish organic matter, protect the soil, conserve water and maintain humidity in the crop. There are also integrated coffee production systems with other species and agroforestry systems, which work with a wide diversity of plants in the same location. These integrated, tree-based and agroforestry systems allow for climate protection in the production environment,” explains agronomist Enrique Alves, from Empresa Brasileira de Pesquisa Agropecuária (Embrapa) from Rondônia [Rondônia’s Brazilian Agricultural Research Corporation].



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Café da Amazônia é promessa frente aos desafios climáticos
Um hábito tão caro aos brasileiros, beber café, tem sofrido mudanças nos últimos tempos. A alta no preço do produto leva famílias a tentarem se adaptar, mudando de marcas, fazendo pesquisa de preços ou mesmo reduzindo o consumo. De acordo com o Índice Nacional de Preços ao Consumidor Amplo (IPCA) divulgado em janeiro, o aumento do valor do café, nos últimos doze meses, ultrapassou 50%. A expectativa é que o preço continue subindo. Vários fatores contribuíram para esse aumento no último ano no Brasil, que é o maior produtor e exportador mundial do grão. Houve expansão do consumo mundialmente, com maior interesse dos países asiáticos pela bebida, ampliando o mercado para o café brasileiro. Além disso, as guerras pelo mundo influenciaram os preços de transporte. E, principalmente, os efeitos da

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