In fashion everyone is hunting for a brand-new look - with old pieces often discarded for the next big thing.
Top designer Roksanda Ilinčić is bucking that trend by revisiting some of her archival designs during her Autumn Winter 2025 runway show at London Fashion Week (LFW).
Roksanda felt confident bringing back some of her colourful archived fabrics thanks to them being restored and gently cleaned with an innovative detergent before being reimagined for 2025.
Top designer Roksanda Ilinčić is bucking that trend by revisiting some of her archival designs during her Autumn Winter 2025 runway show at London Fashion Week (LFW).
Roksanda felt confident bringing back some of her colourful archived fabrics thanks to them being restored and gently cleaned with an innovative detergent before being reimagined for 2025.
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00:00We are currently at the Roxanda showroom. I'm about to have a fitting, which I'm very
00:09excited about. It is Dylon's first ever London Fashion Week. I've chosen almost like a tailored
00:17number but with a twist. Something that I love about Roxanda is how feminine but strong
00:23everything feels. I love what they're doing, I love the spin on it, I love the kind of
00:27re-imagining older pieces. Now the Dylon magic is about to happen. It's going to be washed
00:33in Dylon detergent to really bring it back to life. It's an archive piece so we're trying
00:37to renew it. Dylon has become such a big part of my routine. I think it's the way forward
00:45so we all need to catch on.
00:47We are here three days before my show, introducing the collaboration with Dylon and it's really
00:56nice to revisit my archive and to remember all those lovely collections that I did in
01:01the past. Three looks that I've done with Dylon and they've been re-imagined by being
01:06renewed and gently cleansed. I think sustainability is really at the forefront of what's happening
01:11in fashion today and I think making steps, even if they're small, is very, very important.