Hispano Suiza inaugurates the ‘Hispano Suiza Design & Innovation Centre’, its own space within the Circuit de Barcelona-Catalunya (Montmeló, Barcelona). This will be the new permanent base for Hispano Suiza track operations and an incomparable meeting point for clients, partners and collaborators of the company, where luxury and maximum performance come together to guarantee a unique experience in the world.
The Hispano Suiza Design & Innovation Centre is the first box permanently occupied by a manufacturer at the Circuit de Barcelona-Catalunya. This initiative has been launched with the aim of involving clients in the process of creating their vehicle, offering them maximum comfort on a high-competition circuit. The space, created by joining two boxes, has been divided into two areas: an operational one, where mechanics and engineers will work on the supercar, and another where guests can immerse themselves in the world of Hispano Suiza.
The vehicle will be located on the left side of the garage, surrounded by elegant panels with screens where you can read the phrase “The pleasure of belonging to the unique”, which defines the philosophy of the brand. In this part, the company's technicians will prepare the Hispano Suiza to begin activity on the track and complete the validation work, which constitutes the last phase of the creation of the vehicle before its delivery to the customer.
On the other side of the garage, guests will find a space where they can understand the manufacturing process of a hypercar with the company's technicians, as well as relax or learn about the history of the manufacturer through a photographic exhibition, without losing sight of the other part of the garage, linked by an open space to the place where the vehicle is located.
The Hispano Suiza Design & Innovation Centre is the first box permanently occupied by a manufacturer at the Circuit de Barcelona-Catalunya. This initiative has been launched with the aim of involving clients in the process of creating their vehicle, offering them maximum comfort on a high-competition circuit. The space, created by joining two boxes, has been divided into two areas: an operational one, where mechanics and engineers will work on the supercar, and another where guests can immerse themselves in the world of Hispano Suiza.
The vehicle will be located on the left side of the garage, surrounded by elegant panels with screens where you can read the phrase “The pleasure of belonging to the unique”, which defines the philosophy of the brand. In this part, the company's technicians will prepare the Hispano Suiza to begin activity on the track and complete the validation work, which constitutes the last phase of the creation of the vehicle before its delivery to the customer.
On the other side of the garage, guests will find a space where they can understand the manufacturing process of a hypercar with the company's technicians, as well as relax or learn about the history of the manufacturer through a photographic exhibition, without losing sight of the other part of the garage, linked by an open space to the place where the vehicle is located.
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MotorTranscript
00:00For us, having this permanent box in the circuit of Montbeló is key.
00:06Having presence in such a competitive place of motorsport,
00:10in a place where that latest technology is breathed,
00:13for us it is essential.
00:14It is essential to ensure that Hispano-Suiza continues to be at the forefront of the latest technology.
00:19And that makes us unique.
00:20Having access to the box here in the circuit for Hispano-Suiza,
00:23a permanent box, is a luxury, it is a key element for the development of any automotive brand.
00:28Any test that we have to do, we can come and after being here,
00:32it allows us to facilitate those tests that are done,
00:35especially at maximum speed, at maximum performance.
00:39From the Hispano-Suiza workshop here, we are in five minutes,
00:42and the truth is that few brands can have this,
00:44and we are privileged, we use it as a permanent base.
00:47These permanent boxes help us understand much more the development of our product,
00:52and for us, these installations, this box that you can see today,
00:55is essential to develop our project.
00:57We realized the importance of having a permanent place
01:01where we can develop our technology, our engineering,
01:04how attractive it can be for our type of clients,
01:07to have access to this process of creation and development of a hypercar.
01:12As a result of the good relationship with the circuit,
01:14they gave us the opportunity to be here permanently,
01:18and to be able to work in a much more experiential box.
01:22We wanted to convey the essence of Hispano-Suiza,
01:24which is a constant balance between high competition and ultra-luxury.
01:29This place tries to transmit,
01:31it tries to welcome those pioneers who are looking for that something more.
01:35We try to collect something that they cannot find anywhere in the world.
01:39And here the client, when he enters this box,
01:41and sees all that Hispano-Suiza ecosystem,
01:43he feels totally involved in the brand, identified,
01:46and makes him want to return to these facilities again.
01:54Hispano-Suiza.com