(Adnkronos) - “Puglia. L’Italia Levante”, il nuovo marchio della Regione al Festival di Sanremo; Generali torna a Sanremo: per la terza volta consecutiva racconta il Festival dal ‘balconcino Generali’; Milano, L’Oréal Italia inaugura ‘Beauty Hub’, la nuova sede in Piazza Fernanda Pivano; Safer Internet Day 2025, Moige porta nelle scuole la lotta al cyberbullismo; Vorwerk presenta il nuovo Bimby TM7 e porta il futuro in cucina; Mostre Felice Casorati, dopo trent’anni torna a Milano l’opera del maestro del ‘900
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00:00Puglia, Levante, the new landmark of the region at the Sanremo Festival.
00:19Generali returns to Sanremo for the third time in a row, tells the Festival from the balcony of Generali.
00:25Milan, L'Oreale Italia inaugurates Beauty Hub, the new headquarters in Piazza Fernanda Pivano.
00:31Safer Internet Day 2025, Mojge brings to schools the fight against cyberbullying.
00:37Wurbeck presents the new Pimbi TM7, brings the future to the kitchen.
00:42Happy and casual exhibitions, after 30 years Milano returns to the work of the master of the 20th century.
00:48An octagonal symbol that contains stylized braids of olive branches,
00:53Puglia presents Sanremo a new unique brand of the region,
00:57officially launched last December, accompanied by CLEM, Puglia, L'Italia, Levante.
01:03Where it had already been a guest last year in Villa Nobel, always on the days of the Festival,
01:07also this year the region welcomes artists dedicated to work and the public
01:12with an enchanting installation, We are in Puglia, made with the technique of the luminaries.
01:18It is an important success, a success of community, it is not only a success of a brand end to itself.
01:24The region of Puglia has also modified its graphic sign with an octagon,
01:29a recall to the most traditional tree of our Mediterranean, the olive tree,
01:34which also has a sense of radicality and passion, also a sense of peace in this very important moment.
01:40With a CLEM Fortunato, Puglia, L'Italia, Levante.
01:44Levante is not only our geographical location,
01:47but it is also the participle present in the verb to raise,
01:50with this community that raises the gaze to the horizon,
01:53that manages to look beyond itself and achieve important goals.
02:01A sodalicio between the municipality of Sanremo and the Puglia region that is renewed and strengthened.
02:07We have renewed this sodalicio precisely in the name of music,
02:10but from here we want to start, because from the Puglia region, from you Pugliesi,
02:15we have to learn a lot, first of all on the subject of welcome, on the subject of tourism.
02:21Today our mayor will be here to meet the representatives of the Puglia region,
02:27precisely as a sign of maximum availability to continue this relationship to which we care very much.
02:33The suggestive location of Villa Nobel represents for the Puglia region
02:37a prestigious showcase of promotion of the territory.
02:40I believe that the whole tourist and cultural proposal is centered around the identity
02:46and also finds in the repositioning of the roots of moments of appreciation also in the cultural field.
02:54There are now important initiatives, great events that have become motivations for travel
03:00and among these absolutely are to be honoured the top ones such as the Taranta,
03:07such as Medimax in Taranto, but also the participation here in Sanremo
03:12gives us the opportunity, through Italian music, to tell our region
03:17what is essentially our first tourist market, that is the Italians.
03:23I must say that this will continue and our investments on the cultural product,
03:30also through music, will be increasingly central in the promotion of our territory.
03:36So a strong link between the roots of our tradition
03:41and the wings with which we would like to project Puglia in the future.
03:46From the privileged perspective of the Generali balcony,
03:50also this year, third consecutive edition, Generali tells the Sanremo Festival.
03:55On the occasion of the Kermes that celebrates Italian music,
03:58Generali not only offers live connections during the first festival,
04:02but is also present on social networks and on TV, on Rai Une and Rai Premium from 10 to 15 February,
04:08with the spot dedicated to Generali, life partner.
04:11Tradition, Italianness and closeness are the values of the Sanremo Festival
04:18and are also the values of Generali, which applies to them on a daily basis,
04:22precisely to be life partners of our customers,
04:26we work together with them to build their future together.
04:30This is the balcony of our Generali agency in Sanremo,
04:34which ideally represents all the squares, all the balconies,
04:39all the places where our exceptional network of agents operates every day.
04:43It is really a great network, an exceptional network of Rai,
04:47composed of 2,000 agencies, over 20,000 colleagues
04:51who are with our customers every day
04:55and represent the values of Generali on the territory to be life partners
05:01and build together with our customers their future.
05:04The presence at the festival is an opportunity for Generali
05:07to testify the closeness of the group to the Italians and the events that are important to them.
05:12And this for us, we have a fantastic agency here,
05:15directly faced on this Ariston Theater,
05:19it was a way to be close to everything that is an important moment for the Italians,
05:24a moment also light from this point of view,
05:27but also a way to present that Generali are also something that we expect,
05:32therefore a brand that wants to be close to the moments of life of the Italians,
05:37a bit like our spot that we launched right on this occasion
05:41and that when everyone sings in Sanremo,
05:44there are thousands of people who are making important decisions for their lives
05:48and we with our consultants, with our people,
05:50we want to be close to them right in these important moments of their lives.
05:55Nine floors and 13,000 square meters of large, bright spaces
05:59and designed for sharing.
06:01This is how Beauty Hub, the new Milanese headquarters of L'Oreal Italia,
06:05located in Piazza Fernanda Pivano 1,
06:07is inaugurated on February 12 by President Ninel Sobieca,
06:11in the presence of institutions, local representatives of companies and journalists.
06:16Part of the Urban Regeneration Design project,
06:19L'Oreal Italia's Beauty Hub focuses on the quality of people's lives
06:23and meets the highest standards of sustainability.
06:27Five, the guiding principles that have guided the construction of the building.
06:31The first is beauty, then Italianness, sustainability, networking and well-being.
06:37Beauty is evident because we are a leader in the beauty market
06:43and we have dedicated beauty to a single passion for more than a century.
06:49Italianness because we are an international group with strong roots in Italy
06:55and we want to pay tribute to the beauty of the country with this new office,
07:03with all the culture and all the natural beauty.
07:07Sustainability because it is really a very important point for L'Oreal.
07:13We have important commitments with our L'Oreal For The Future program
07:20and this new building is really experiencing all these values of sustainability.
07:26Then networking because we wanted to create a space,
07:30really a space of co-creation and networking.
07:33For us, the best ideas are always found when we can work together.
07:39For this reason, we have all the different types of spaces,
07:42like brainstorming rooms, for video conferences,
07:45but also a lot of space for co-working.
07:48We also want to be open to the outside world
07:51and we want to invite other companies and institutions to come here and work with us.
07:57Finally, well-being because we always put people at the center
08:01and all the space is designed for the well-being of people,
08:06starting with lighting, lights, types of rooms.
08:11We have two terraces, two cafeterias, a gym, a shop
08:17and many other services for our employees.
08:22The digital world offers great opportunities but also hides risks and dangers,
08:26such as cyberbullying.
08:28For this reason, it is essential to teach young people
08:32how to use digital devices safely, accompanying them step by step.
08:36For this purpose, on the occasion of Safer Internet Day 2025,
08:41the MOIGE, Italian parents' movement, renews its commitment to schools,
08:45where it organizes training activities aimed at students, teachers and parents,
08:50involving young ambassadors and the MOIGE mobile anti-bullying center.
08:55It is essential that every year, at least on this occasion,
08:58we remember, thanks to Safer Internet Day,
09:00that there is a very important and very current issue that concerns our children,
09:05the security in the digital world.
09:07It is a huge challenge for us parents because technology is very fast
09:12and we struggle to spend time with our children and therefore to support them.
09:16Therefore, the appeal to parents is not to be discouraged in the face of technological difficulties,
09:21but to always update themselves,
09:23try to know how to best use this tool and always support our children,
09:29never leave them alone.
09:30To illustrate the project in concrete terms,
09:32the school management of one of the institutes involved in the project launched by MOIGE.
09:37The heart of this project is the training of some children who are chosen
09:42in the third grades of our primary school,
09:45chosen for particular sensitivity and empathic abilities.
09:50What are the actions that we put on the field?
09:52There is a first part of training,
09:54these children are trained in the MOIGE e-learning platform,
09:58they are trained and then, here is the particularity of the project,
10:02in turn, they become trainees through the peer education modality of their peers, of their classmates.
10:09Particularly attentive to the issue of juvenile disorder,
10:12where bullying and cyberbullying stand out,
10:14the Municipal Administration of Cisterna di Latina,
10:17in addition to supporting the projects to which the school institutes of the territory adhere,
10:21has signed a protocol with the Lazio Region.
10:24We really wanted to sign a protocol with the Lazio Region,
10:27with the Child Welfare Agency and with a center that deals with juvenile criminal mediation
10:34on victims of crime, therefore also victims of bullying.
10:39We will have a pool, now we have just signed a protocol,
10:43financed by the Lazio Region,
10:45we will open a door where there will be a pool of lawyers, psychologists, psychotherapists,
10:50specialized in the phenomenon of juvenile disorder,
10:53where we expect families and even the children themselves to make use of it, in short, to address it.
11:01No longer just a kitchen appliance,
11:04but the heart and pulse of a connected ecosystem,
11:07ready to transform the way we cook every day.
11:10The new BIMBiTM7, presented in Berlin by Forberk,
11:14the number one direct sales company in Europe
11:17and leader in the world in the direct sale of high quality appliances,
11:21developed in response to the needs of an ever-expanding community.
11:25Since the 1970s, it has been the kitchen robot by default
11:28and the new heir to the most beloved and desired multifunctional home appliance
11:33presents innovations in design, with the large 10-inch multi-touch screen,
11:37the digital interface and the Cookidoo platform,
11:41with over 10,000 recipes for an ever-new culinary experience.
11:45BIMBiTM7, which will guide us as a platform for future growth into the future.
11:51In the same time, from 2019 to 2024,
11:57we as Forberk Group are very proud to say that we doubled
12:01the amount of people which are joining us in our community as advisors
12:06from around 60,000 to 117,000 by the end of last year.
12:11For our new BIMBiTM7, we had to make a lot of research,
12:17especially to develop the new motor and all the digital features.
12:21The total investment over the last four years in developing solely the product
12:25summed up to 173 million euro alone.
12:28BIMBiTM7 presents a completely renovated design
12:32in which the elegance of black predominates,
12:34a choice not only dictated by the style,
12:36but also to facilitate the incorporation of a greater number of recycled materials
12:40in the device, as a sign of sustainability.
12:44The design we have changed massively from TM6 to TM7.
12:47We are extremely proud.
12:49The biggest change is for sure the color.
12:52We are going for a black, elegant design of our Thermomix TM7.
12:57Then we are having two stages, one for the bowl, one for the big screen.
13:02The screen is a 10-inch big display to showcase in particular the benefits of cookie dough.
13:08When it comes to design and the bowl,
13:11it is covered with an insulation cover in beautiful plissé design,
13:15so you could not only use it in the kitchen,
13:17but also on your table while having dinner with your family.
13:20The latest born in Forwerk, therefore,
13:22affirms itself as an integrated ecosystem,
13:24a combination of an avant-garde device with the digital world of CookieDoo,
13:28the BIMBiTM7 recipe platform.
13:30So, CookieDoo is the answer to the question, what am I cooking today?
13:34CookieDoo is featuring more than 100,000 guided cooking recipes with success guarantee.
13:40It is the home for our community, sharing tips and tricks around recipes,
13:46creating recipes on CookieDoo and inspiring also us with great recipe ideas.
13:52And it's inseparable from the TM7,
13:55so we truly believe that you can only make most out of your TM7 if you are on CookieDoo.
14:03Thirty years after the last exhibition dedicated to the artist in the Lombard capital,
14:07Felice Casorati's work returns to Milan, one of the great Italian masters of the 20th century.
14:12It is still in Palazzo Reale,
14:13on display at the exhibition of the 100 masterpieces of the painter,
14:17just as it happened in 1990.
14:20Casorati in Palazzo Reale, this is the title of the retrospective,
14:23is promoted by the Municipality of Milan Cultura,
14:25produced by Palazzo Reale and Marsilio Arte in collaboration with the Casorati Archive
14:30and curated by the major scholars of the Casoratian work,
14:33Francesco Poli, Giorgina Bertolino and Fernando Mazzocca.
14:36The exhibition offers a comprehensive re-reading of the work of the artist,
14:40going back in chronological order the different seasons of its production,
14:44from the first years of the 19th century to the 1950s.
14:47In the exhibition there are practically all the greatest masterpieces of its production,
14:53starting with Silvana Ceni, which is the most famous and iconic painting.
14:57In some ways there is the Merigio,
14:59there are the Signorine, which is a painting from the Capesaro Museum in Venice,
15:11up to the masterpieces of the 1930s,
15:14such as the great portrait of Daphne, his wife Pavarolo,
15:18or a painting, even later, of great delicacy,
15:24of great suggestion, which is called Le Sorelle Pontorno.
15:29It is a scene of motherhood, in practice, very beautiful.
15:33With this exhibition, Viper Banca, sponsor of the initiative,
15:36confirms its commitment to the valorization of the Italian artistic and cultural heritage.
15:41For Viper, investing in culture basically means telling ourselves,
15:46telling people, to the territories, to our customers,
15:49to tell our identity, an identity that strongly believes and feels as its own,
15:54that of valorization, especially in a country like Italy,
15:57of our history, of our art culture.
16:00This is a work by a great master of the 20th century,
16:04who was present in many cities, because he traveled a lot,
16:07he got married often, but also had a special relationship with Milan.
16:12So we are happy to bring this work to Milan, this exhibition.
16:16We are happy to do it together with the Municipality of Milan and also with Marsilio Arte,
16:20with whom we have just finished the Picasso exhibition,
16:23which we will bring at the end of the month also to Rome,
16:25and therefore to give the possibility, again in Milan,
16:28to enter these fantastic walls of the Palazzo Reale,
16:31and to be surrounded and listened to.
16:33I say listen also to these colors,
16:35because they are perhaps the most poetic part of this great artist.