FC Barcelona men’s football team players customised their new CUPRAs after testing them during a thrilling driving experience at the Terramar Circuit. The footballers and staff had the opportunity to immerse themselves in CUPRA’s world by exploring the brand’s entire line-up of models, discovering the powerful emotions awakened by driving a CUPRA. Afterwards, the team had the opportunity to select their favourite car and configure it to their preference.
The Terramar Circuit, where CUPRA was born in 2018, and the fourth oldest circuit in the world, hosted an event attended by FC Barcelona’s coach, Hansi Flick, along with 22 players, including CUPRA’s brand ambassador Marc ter Stegen, team captains Ronald Araujo, Frenkie de Jong, Raphinha, and Pedri, as well as young generational talents like Gavi, Alejandro Balde, Fermín López, and Marc Casadó.
FC Barcelona players enjoyed a full CUPRA Experience to customise their new CUPRAs. After being welcomed by Ignasi Prieto, CUPRA’s Chief Brand Officer, they had the opportunity to discover the entire CUPRA line-up and get inspired by the different configurations and designs. They also took the wheel to experience the thrill of driving a CUPRA, testing the power and performance of the petrol, plug-in hybrid, and fully electric models at the Terramar Circuit in their VZ versions. This unconventional test drive included acceleration tests, navigating the circuit’s unique banking, and assessing agility through a slalom course – an experience that they thoroughly enjoyed.
The Terramar Circuit, where CUPRA was born in 2018, and the fourth oldest circuit in the world, hosted an event attended by FC Barcelona’s coach, Hansi Flick, along with 22 players, including CUPRA’s brand ambassador Marc ter Stegen, team captains Ronald Araujo, Frenkie de Jong, Raphinha, and Pedri, as well as young generational talents like Gavi, Alejandro Balde, Fermín López, and Marc Casadó.
FC Barcelona players enjoyed a full CUPRA Experience to customise their new CUPRAs. After being welcomed by Ignasi Prieto, CUPRA’s Chief Brand Officer, they had the opportunity to discover the entire CUPRA line-up and get inspired by the different configurations and designs. They also took the wheel to experience the thrill of driving a CUPRA, testing the power and performance of the petrol, plug-in hybrid, and fully electric models at the Terramar Circuit in their VZ versions. This unconventional test drive included acceleration tests, navigating the circuit’s unique banking, and assessing agility through a slalom course – an experience that they thoroughly enjoyed.
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MotorTranscript
00:00How did the Barça players come to drive a Cupra over 120 km per hour down the steepest
00:08curve of the world?
00:09They asked for a company car.
00:13We could have done what others did before.
00:15Boring.
00:16This is what we did.
00:18We snuck into their DMs with an invitation to personalize their company cars.
00:24The meeting point, the place where Cupra was born, the Terramar racetrack, the oldest oval
00:29circuit in the world, with two breathtaking banked curves of up to 90 degrees.
00:33We have prepared you to be able to configure and test the cars in a circuit where we feel
00:38comfortable.
00:39But they didn't know they were about to test a Cupra in its natural state, at full speed.
00:45Push, push, push!
00:49Come on, come on, come on!
00:54Come on, come on!
00:58Then they chose and set up their own company cars.
01:00I'm going to stay with the Tabasca.
01:01I like mate.
01:02I like the sound of the cars.
01:04And discovered the company car of the future, the Cupra Dark Rebel.
01:10They were also able to watch their chosen cars with virtual reality glasses.
01:19Then they got a taste of what it's like to race like a pro driver.