• 2 days ago
Nearly 900 apartments in Al Furjan will be the first to feature the developer’s modular furnishing concept.

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00:00We believe in doing a completion event because I always feel happy and proud to complete
00:16a building and hand it over to my customers.
00:19We want to see their happy faces, we want to show them what we have promised and what
00:22we are able to deliver.
00:23That is the reason we do this event in such a grand scale.
00:26For me, in the life cycle of any project, today is the most crucial day.
00:31As a developer, we get ultimate happiness in delivering our projects.
00:34That's why I believe it is very, very important to share this happiness together with our
00:38investors, with our bankers and contractors, suppliers, everyone.
00:42We come together, we celebrate.
00:44And Stars and Glams put together, it comprises of 880 units.
00:54And that is a lot of apartments delivering at the same time.
00:57It comes loaded with world-class amenities.
00:59You have got jogging trails, tennis court, badminton court, basketball court, party hall,
01:04health club.
01:05Many, many, many amenities that will convert this into a happy community.
01:11Furjaan is one of the most fantastic locations that Dubai will ever have.
01:16It's very, very close to Sheikh Zayed Road.
01:18It's got community centres, it's got Ibn Battuta Mall.
01:21You have East Parallel Road, which is coming right in front of our buildings, which is
01:25a very key highway.
01:27And then you have also the Metro Line, the Expo Line, which is like a one-minute walk
01:32from the building, you know.
01:33So all put together, it transformed this into a very attractive location.
01:36It's very close to Expo Site as well.
01:39They are very happy about it.
01:40In many places, I always believe, you know, that offer the customers more value for money.
01:45If you offer value, they'll come back to you again.
01:48The response has been amazing.
01:49I had a few of our customers come and hug me and thank us for delivering the project.
01:53They loved the project.
01:55STARS is a very interesting project because, you know, when I launched STARS, this was
02:00the first project launched with modular home furnishing, which saves you space and maximizes
02:06the space, living space that you have.
02:08This is the modular furniture that we're talking about, space-saving furniture, space-saving
02:13concept.
02:14So this is your typical one-bedroom apartment.
02:16You have kitchen.
02:17You have nice dining room and the living room over here.
02:20And this side is your bedroom and the washroom on that side.
02:23Now, the beauty is, let's show you a magic, you know, how this converts into a two-bedroom
02:28apartment.
02:29So the sofa back only has been removed.
02:32No other furniture needs to be removed.
02:34And through that remote, it starts coming down.
02:39So it's a fully automated modular bed.
02:42It comes with the SS legs.
02:45So it's maintenance-free.
02:47It's made of stainless steel and it's a very, very strong structure.
02:52It's a full queen-size bed that is coming down in front of you now.
02:59It's got three stops on the way because just in case if every system fails, it does not
03:06have a free fall.
03:07So these are the specially designed folding door.
03:10It locks in and the door closes and you have a bedroom.
03:14I believe, you know, the face of any building is very, very important.
03:19And I want you to see how you would welcome your guests, your family members and start.
03:24You have nice water feature, planted boxes and then you walk inside an entrance lobby,
03:31which is finished in marble and has got crystal, special crystal glass chandelier with wall
03:38cladding.
03:39You've got the reception lobby over there and the backside is your elevators.
03:44This year also, we have a couple of projects lined up.
03:46Inshallah, after Ramadan, you will see we'll have one project line and then before, near
03:51the, when the property exhibition comes in, that time we might have one more project.
03:55Two projects definitely we are launching this year.
03:57Next year will be a full all-out, like we'll go big projects all out in the next year.
04:01I'm expecting almost 25 million people to come into the market.
04:04So at that time, we need to be really ready for it to launch many projects in the market.

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