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00:00Welcome to the TGN Star News channel. Please subscribe to the channel so you don't miss the hottest news of the day
00:08Today's real-time communication includes the following content
00:12Wang Yibo, Yi Yangqian look forward to Tao Zhen Renxiu
00:15The documentary is the new home of Ding Liuxin
00:18At present, it is at the turning point in the literary industry
00:22From the variety market, the scale of the Internet editor has shrunk to no more than 2,000 people
00:28At the same time, top stars have also begun to escape from variety shows
00:31Instead, they are more willing to cooperate with major platforms to start documentaries
00:35For example, Tencent Video's Explore the New World 2 still has Wang Yibo
00:39Hu Ge's One Way Forward 2
00:41Yi Yangqianxi's Science Shines China
00:43and other star documentaries are highly discussed
00:46In fact, overseas, star documentaries have always been a stable and efficient business
00:52In 2025, Kanye will have a new documentary
00:55In Whose Name
00:56Netflix has also produced
00:58Jamie Vardy
00:59Vinnie JR
01:00Apple TV
01:01and also has Han Gai
01:02Meixi
01:03Beckham
01:04and other star players
01:05OnSight
01:06ioteng3 plus video platform
01:08In terms of documentaries, each has its own weight
01:11iQiyi promotes social reality documentaries
01:14And the streaming mode of popular theater, ideal theater, etc.
01:19Accurate coverage of different audiences
01:21In 2025, a history book
01:23Two Song Chen Fu
01:24Three Hundred Years of Chinese History, etc.
01:26It is also a big step in the analysis of harmony and history
01:29Youku has long-term content accumulation and brand influence in the fields of humanistic interviews, crime and criminal investigation
01:36Don't Answer 2 will also continue in 2025
01:39Tencent Video's gourmet documentary is its top product
01:43It has a well-known gourmet IP like Feng Wei Ren Jian
01:46Strong market appeal
01:49At the same time, Youku and Tencent Video are good at cooperating with stars and elites in all fields
01:55Launch high-quality content
01:57For example, Youku has been cooperating with Dou Wentao
02:00The original table series
02:01Tencent Video and Xu Zhiyuan's 131 series, etc.
02:05In addition to cultural celebrities
02:07Top stars and major platforms have also started documentary cooperation
02:11For example, the documentary Science Shines China by Yi Yang Qianxi as a guest
02:16In Youku hot wave
02:17He started from a zero-zero perspective
02:20Introduced China to the world
02:22By Wang Yibo's participation in the documentary on the protection of Changdaochuan Mountain
02:27The popularity of Youku has reached 8,504
02:30It has become the number one natural documentary in Youku's playlist in the past three years
02:35At the same time
02:36Dongfang Weishi and Hu Ge cooperated with the public welfare environmental documentary
02:40The second season is also due to the participation of stars such as Liu Tao and Liu Shishi
02:44Gained a lot of attention
02:46Star participation in documentaries is not first
02:48For example, my time and me
02:50The series of Chen Kun, Pan Yueming, Wang Yibo, Yi Yangqianxi, etc.
02:55But this kind of documentary
02:56Because stars have limited time to shoot
02:58The result is more like their work or life side shots
03:02And in the call to the distant mountains
03:04Peng Yuyan in the origin of Dilireba's return
03:06Zhu Yilong on the grassland
03:10The stars are the ambassadors of public welfare
03:12To carry out their social responsibilities
03:14But it is worth noting that
03:16From the beginning of the road to explore the new scene and other documentaries
03:19When these top stars are in the form of participation in documentaries
03:23When the investment starts to change
03:26Star documentaries not only become a link between stars, audiences and social issues
03:31An important bridge
03:32It also opens up new ideas in the mode of operation and profit
03:36Wenyu Battlefield in 2025
03:38Documentaries may no longer be a spiritual utopia for the masses
03:42But it is the value community that stays with the audience
03:45Here, stars leave the halo
03:47The audience is proud of the harvest
03:49The industry finds the future
03:50Documentaries become the most powerful weapon for the living
03:54Dilireba
03:55Hu Ge
03:56Liu Shishi
03:57Wang Yibo
03:58Yi Yangqianxi
03:59Zhu Yilong, etc.
04:00These first-tier stars who make variety shows look like dust
04:03Why do stars start to look at the documentary track?
04:07Of course, their public welfare mission is on the one hand
04:11On the other hand
04:12Cheng Ru
04:13Zhejiang Media Academy TV and City Hall Art Academy Documentary Academy Vice President
04:18Vice Professor Dai Shuo said
04:20For these first-tier stars
04:22It's hard for them to relax in a reality show
04:26And the result of the show
04:28For them
04:29It's a black swan event
04:30Public opinion is difficult to control
04:32But the documentary is naturally humane
04:35It has a higher tone and a stronger sense of value
04:37For the shape of the star character
04:40More positive and real
04:42This is a more cost-effective thing
04:44Dai Shuo's words
04:46In fact, in addition to the reality show
04:48And the documentary
04:49The essential difference between the real person and the show
04:52The show is for the guest to show himself
04:54The documentary is for the guest to be himself
04:56Real people show a lot of shows
04:58Is to pass the ultimate rules
05:00In a specific situation
05:01Forcing the guest to make some reactions
05:04To present the real state of the character
05:06Shape the character
05:08But when the audience is watching the show with a magnifying glass
05:11For a certain sentence from a certain guest
05:13How the audience will evaluate a certain behavior
05:16It's really hard to control
05:17For example, Zhou Yutong in the show
05:20After the show was broadcast
05:21A lot of questions about her
05:23And negative comments
05:24Posted her Weibo comment section
05:26Among the flowers
05:27Li Xiaoran, who is called a poisonous mouth by the audience
05:30Their performance in the show
05:31To some extent
05:33It's also magnified
05:35And the audience's interpretation makes the public opinion more and more out of control
05:38This is also a lot of first-tier stars
05:40Unwilling to participate in a real show
05:42The important reason
05:43What the documentary focuses on
05:45Under each theme
05:46The completeness of the character story
05:48Vibrancy
05:49Plus the timing of the shooting
05:51In a follow-up way
05:53Not to disturb the main character
05:54What you want to do
05:55What you're doing
05:56Will give the main character more growth
05:58And play space
05:59And then in these spaces
06:01To shape the image of the character
06:03This is like the Chinese on the snake
06:05Documentary such as Protective Liberation
06:08Although the subject of the shoot
06:09They're all ordinary people
06:11But it's still a good look
06:12The reason for the circle
06:14Explore the mood
06:15Every day for 16 hours
06:17In the shooting process
06:18Have enough time and space
06:20Let the guest feel it
06:22Play
06:23So we can see Wang Yibo
06:25In all kinds of dense forests
06:26Snow mountains
06:27Douyan
06:28In extreme environments such as deserts
06:30Facing all kinds of challenges
06:32He's still emotionally stable
06:33Try it again and again until you succeed
06:36Wang Yibo in this documentary
06:38What comes out
06:39It's a powerful learning ability
06:41And the ability to execute
06:42Stable core
06:43The 27-year-old young man who lives first
06:47This also makes a lot of passers-by
06:48Attracted by the personality charm of this young top
06:52Changed my impression of him
06:54Hu Ge and Liu Tao
06:55On the way
06:56In the first season of the show
06:57The discussion on the toilet paper is called
06:59The most explosive conversation
07:01A lot of viewers are also from the hot search
07:03After seeing this clip
07:05Start paying attention
07:06On the way
07:07This documentary
07:09In the show
07:10Hu Ge does not repair bats
07:11In order to protect the environment
07:12Do it yourself
07:14And an ordinary environmental volunteer
07:16There is no difference
07:18In the second season
07:19He put his head on the ground
07:20Buried in the grass
07:21Reminded to be careful
07:23At that time
07:24He humorously said
07:25I'm a dog
07:26Changed
07:27Through these two documentaries
07:28Let the audience see a handsome humor
07:31Sincere and kind Hu Ge
07:33For the audience
07:34They want more
07:35In different forms of content
07:37See the real person
07:39And the form of expression and narrative of the documentary
07:42It just happened to be
07:43A perfect way to create a sense of life
07:46It can be seen from this
07:47The current star documentary
07:49Has returned to
07:50In the creative logic of human reality
07:52Emphasize the equal dialogue between the audience and the content
07:55Let the star halo land
07:57The documentary under the precise marketing
07:59A new life
08:00Not making money is a lot of media peers
08:02The impression of documentaries
08:04But with the content of documentaries
08:05And the diversification of the form
08:07Especially when documentaries and top stars
08:09When there is a connection
08:11The marketing model of documentaries is also changing
08:14In addition to the conventional advertisement
08:17Copyrighted revenue
08:18Precise marketing has successfully expanded
08:20The revenue path of documentaries
08:22For example, member income
08:23Surrounding product income
08:25Personalization customization and more
08:27Like the famous food documentary
08:29IP flavor world
08:30At the same time as the fifth season was launched in 2024
08:33Also launched the official collection card
08:35Surrounding
08:36It contains many ways of playing
08:37Like a creative box
08:39Inlay card can be used as incense
08:41There are also emotional cards
08:43The card of the answer, etc.
08:44The audience's love for food
08:46And the obsession with the show
08:48Become a cultural souvenir that can be treasured for a long time
08:51In this
08:52Xiaoyu also sorted out the current documentary
08:55Three main income sources
08:57Love to make pictures and entertainment capital
08:59One is advertising income
09:01There are not many commercial documentaries
09:03Either he is a classic IP
09:05Customers have a sense of its content and influence
09:08Like China on the Snake
09:10Either there are stars involved
09:12Predictable performance in terms of heat and traffic
09:16For example, the way forward
09:18The two seasons of the way forward are not bad
09:21The first season is named Witte Lunsu
09:23In addition to the second season, there is also a dragon
09:27Only two designated products
09:29And then the spokespersons of the two brands are Hu Ge
09:32Tied spokesman project is also a common operation
09:36The second is member income
09:38For documentaries with top stars involved
09:41Member income is actually the main source of income
09:44With the help of their huge fan group
09:47To see mode
09:48Officially exploring the new scene
09:50Exploring the new scene is a member mode
09:53The logic of SVIP preview
09:56When the audience buys SVIP
09:58You can preview the 6-hour preview
10:01These six hours are for many fans
10:04It's information to know in advance
10:06The sense of superiority of discussion in advance
10:08In addition to the preview
10:10There is also a 24-episode pure paid extension program
10:13VIP 18 yuan purchase
10:16Non-VIP needs 36 yuan to buy the full edition
10:19In addition to the extended program
10:21Purchase can also get high-end programs
10:23Light electronic graphics
10:25And pay a certain fee
10:26Can also get physical graphics
10:28That is to make fans crazy
10:30Small card
10:31The program also recently launched a starlight collection
10:34Activities
10:3525 yuan can buy a year's collection
10:37And has a lot of added gift packs
10:40It can be seen from this
10:41Whether it's SVIP
10:43Card activities
10:44Dynamic skin sales and other personalized custom services
10:47Or the sale of peripheral products around the program
10:50Are based on the fan economy
10:52The maximum income of members
10:54The result
10:55The third is the revenue
10:57The revenue of an excellent documentary
10:59It's still very obvious
11:01There are mainly domestic and overseas two channels
11:04For example, the first season of China on the Snake
11:07The first season was sold at a price of 40,000 US dollars per issue
11:10More than 30 countries and regions around the world
11:12And the second season
11:13The first round of overseas releases
11:15The sales volume reached 350,000 US dollars
11:18Refreshed the record of overseas releases
11:20Explore the New World's overseas releases
11:22It's even more successful
11:24As one of the producers
11:25Huana Brothers Exploration Group
11:27Its downstream media platform Max
11:30Main documentary and real-time topic content in Europe
11:33Max is also an overseas broadcast platform for exploring the new world
11:36After the film was broadcast overseas
11:38Also achieved good results
11:40This is not only the success of the overseas release of the program
11:43It is also a positive image of Chinese young people
11:46And value transmission
11:47For domestic documentaries
11:49Most of them are on TV or video
11:52The first or second round of releases between websites
11:55For example, One Way Forward 2
11:57As the first documentary broadcast on TV
11:59All released on the three video platforms of YouAiTeng
12:03Its copyright fee is also a considerable income
12:06Not only for documentary, but also for entertainment
12:08At present, domestic documentaries are also constantly expanding their own boundaries
12:12No longer limited to traditional documentaries
12:14Lens language and narrative mode
12:17And by trying to join the stars
12:19Use variety and post-production methods
12:22To enhance the entertainment of documentaries
12:24Make documentary works more popular
12:27For example, the Central Broadcasting and Television Headquarters's
12:30The Poet's Chapters
12:31The Poet's Chapters
12:32Invited Ma Tianyu, Xu Haiqiao, Xie Binbin, Zheng Yecheng, etc.
12:38Through the form of plot acting and scholar interviews
12:41Restored the life track of many poets in Tang Dynasty
12:44There is even a film like Zhangjie wants Beidou to return to the concert
12:49In the form of a movie
12:51Present his three concerts in the Bird's Nest
12:54In fact, there has always been a kind of TV show abroad
12:57Called Factual Entertainment
12:59Translated as time-honored entertainment
13:01This type of program usually uses time-honored techniques
13:04Present characters, stories or social characteristics
13:06Topics are more focused on the spectacular effect and the visibility of the story
13:10For example, the unexpected journey shot by Luo Yingxi in South Korea in 2022
13:14Recorded the actor Yin Ruzhen in a dramatic way
13:18The behind-the-scenes story of participating in the Oscar Awards
13:21This type of time-honored entertainment
13:23More like the middle zone of documentaries and variety shows
13:27It seems to be more suitable for us today
13:29Discussed programs such as A Journey to Explore the New World
13:32Xiaoyu also learned from some variety show producers
13:36Their team has planned star timing shows in the past two years
13:40But they also said
13:42It's not easy to do this kind of show
13:45On the one hand, you have to want to get the first kick to star resources
13:49The project's initiator has to have a certain amount
13:52For example, the initiator of Science Shines China is Xinhua News Agency
13:55Xinhua News Agency has the support of the National Forestry and Grassland Bureau
13:58Mountainous Protection Center, Wildlife Rescue
14:01Organizations such as the China Wildlife Protection Association
14:05There are more confidential units or organizations
14:09It is an important factor in inciting stars to participate
14:12On the other hand, the requirements of time-honored programs for production teams are also relatively high
14:17Not what a variety show team can handle
14:20For example, the production team from Shanghai Time Channel
14:24Is a very authoritative and professional team in the field of documentaries
14:28Because of the structure of each story
14:30The early research and selection of characters
14:33Control of special shooting environments, etc.
14:36A professional documentary team is more suitable
14:39This kind of star participation
14:40Even the timing of star personal IP
14:44In 2025 or will become a major breakthrough in the literary industry
14:49On the one hand, in the past two years
14:51In the case of a downward trend in the industry and the environment
14:54Urgent new forms, good content stimulation
14:57On the other hand, as a content with strong fans
15:01Fans are not only the audience of star documentaries
15:04It is also an important force for its spread
15:06For example, fans who explore the new world
15:08Organized online and offline official activities by themselves
15:11Share the aftereffects of the official through social media
15:14And Wang Yibo's love
15:15Contributed important power to the heat of the topic of the program
15:18At the same time, some documentaries also set up fan-specific interactive links
15:23Such as voting to decide the theme of the next episode
15:26Participate in the design of the program
15:28Further stimulated the fans' enthusiasm and loyalty
15:32With the help of fan economy
15:34Star documentaries also have a commercial and industrial chain development value
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