Volvo EX30 Cross Country reveal film

Sweden is our home. Deep lakes, endless forests, great mountain ranges, some of the harshest winters on the planet – and some of the best and most enjoyable cars ever made. So today we unveil not only the new Volvo EX30 Cross Country, but a whole new experience to go with it.

Revealed today as part of a literal fireside chat including outdoors equipment brand Fjällräven at a secluded winter cabin in the north of Sweden, the EX30 Cross Country is designed for people who want big experiences from their small, fully electric SUV.

It takes the successful recipe of the EX30 and adds rugged ingredients, making it perfect for the growing number of people who want to explore beyond their crowded cities – come rain, come shine, or when everything is covered in snow and ice.

We think that ‘Cross Country’ should be an experience, not just a car, so alongside the EX30 Cross Country we’re also launching a new experience package for customers who buy the car, with access to accessories, gear and information aimed at giving you the full potential to explore the great outdoors.