David Beckham, Sydney Sweeney, Ben Affleck and more appear in some of the most expensive adverts ever
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00:00What's really special about Super Bowl ads is it doesn't just end with the 30
00:04seconds or the 60 seconds on television. People are talking about them. This is
00:08the one moment of the year where you can really go all out, go big, spend all of
00:12your budget. Often these leaders have one moment to say, this is what I can do for
00:16the brand, this is how I can leave my mark.
00:24We're seeing a big return of the combination of celebrities and humor.
00:28Are you Beckham? Dave Beckham? You're an alien? All famous people are aliens. I'm
00:35not. I meant like really famous people.
00:42I'll have what she's having. This is probably no surprise to anyone, but it's
00:46interesting that a lot of brands have doubled down in this. So not just one
00:50celebrity or two celebrities, but basically ensemble cast. We got a teaser
00:57of the Dunkin' spot. They're back again this year playing off of that Dunkin's
01:01joke. And we know that it's Casey Affleck and Ben Affleck and Jeremy Strong.
01:08What are you doing? I think we can expect to see a lot more celebrities, a lot more
01:13humor, and then of course some of the heartwarming moments too. You are
01:17cordially invited to the end of the call of sacrifice. This is incredible. So this is the
01:23first year that we've seen an ad go for eight million dollars for a 30-second
01:27spot. And one of the reasons that it keeps increasing, partly is the audience
01:30keeps increasing. It has been a banner year for the National Football League. It
01:34really does offer a lot of halo effect that you wouldn't get at any other
01:38moment with any other 30-second spot. You drink Stella. I have taste, David. Listen, eight
01:45million dollars is a lot of money for a corporation, but there is no better
01:48moment to get your brand messaging or awareness out there. It's also a moment
01:52where people are actually excited to watch the commercials. They're not
01:55leaving the room. They're not fast-forwarding through them. So you
01:58really have a captive audience and a huge audience at that. We're out of Pringles. Just blowin' the can.
02:05So I'm really excited about the Pringles commercial that features Adam Brody. They
02:09really got sort of the man-of-the-small-screen moment for this, and it
02:13plays off of their mustachioed man. I think it's a really nice pairing of
02:17celebrity and humor. I think you got mine. I like it. It stays true to the brand, and one thing that you
02:22don't want to do as a brand is have a big commercial, spend eight million
02:26dollars, have people love the commercial, but then say, hmm, who is that brand
02:30associated with it that sort of defeats the whole purpose?
02:33From the very beginning, football has been a conspiracy to make us hungry. And we'll call this a pigskin. Make people crave bacon.
02:41One thing we're not expecting to see is AI-generated ads. We're hearing that brands are still a
02:46little bit nervous about putting that out there in the big game. We saw some of
02:50the backlash that happened earlier this year with AI-generated ads. I don't think
02:54we're quite there. It's not going to be the AI Bowl, maybe next year.