Two prestigious sources of inspiration for an ambitious vehicle. Renault Filante Record 2025 is a demo car revealed today by the brand. The name is inspired by two Renault vehicles from the past: the 40 CV des Records and the Étoile Filante (shooting star). These single-seater “record chasers” won a string of accolades for speed and endurance in the 1920s and 1950s respectively. Today, Renault Filante Record 2025 – an electric demo car – is out to set new records for efficiency. Sylvia dos Santos, Head of Naming Strategy with Renault's Global Marketing Division, explains how this name highlights the brand's pioneering spirit and capacity for innovation.
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00:00My name is Sylvia, I am in charge of appellations for Renault's global marketing.
00:11We have just presented our new electric demo car, Renault FILANTRECORP 2025.
00:17With this new demo car, designed to push the limits of efficiency,
00:21we draw on our brand DNA and our heritage of names to rethink the future of electricity.
00:28At Renault, we like meaningful names with a strong identity.
00:34Here, the name Renault Filante Record 2025 echoes directly two historical Renault emblematic names.
00:42Indeed, we have chosen to combine the names Filante and Record.
00:46The name Filante first refers to Renault Etoile Filante,
00:49our single-seater presented in 1956, designed to break speed records.
00:55The word Record directly refers to the 40-horsepower version of the Record,
00:59which won many speed and endurance records as early as 1925.
01:04To cite just a few examples, on May 11, 1925,
01:08by the pilots Ingenieur Garfield and Plessier,
01:10world record of 3 hours, world record of 500 km, world record of 500 miles.
01:16Then in 1926, world record of 24 hours in front of the rice.
01:21In 2025, we celebrate the 100th anniversary of these records.
01:25Today, our demo car Renault Filante Record 2025 is a direct tribute to the legacy of Renault,
01:31which has always used motorsport and records to nurture its technological innovations and future developments.
01:41The name Filante refers to the verb filer, stretch, stretch,
01:47echoing the long and straight silhouette of our concept
01:50and the meticulous work on every detail of its very sharp body.
01:54Filante is an emotional word, French, close in several languages.
01:58The name Filante also evokes the stars Filante, the aeronautical universe, space.
02:04Filante is also synonymous with lightness, speed and efficiency.
02:09The word record, on the other hand, is a word that exists in French and in several languages,
02:13synonymous with exploits and prowess.
02:16We associate it with 2025 to celebrate the 100th anniversary of historical records.
02:20As its name suggests, Filante Record 2025 is a demo car designed to reach records.
02:25It is an electric demo car aimed at maximizing aerodynamics and energy efficiency
02:31to establish a record of consumption and autonomy.
02:35Equipped with out-of-the-ordinary dimensions, this monoplastic concept with a streamlined design
02:40is designed for the pursuit of efficiency.
02:42With Filante Record, we are no longer in the speed records,
02:45but in the records of efficiency and lightness to rethink the future of electricity.
02:52It was in 1925 that the Renault brand adapted a logo in the shape of a lozenge
02:57to replace the old logo, which was round.
02:59The 40 horsepower of the records was one of the first vehicles
03:02to inaugurate this new Renault logo in the shape of a lozenge.
03:05For 100 years, it is now the lozenge that embodies our brand,
03:09whose very last logo was unveiled in 2021.
03:14With Renault Filante Record 2025, we are driving in our pioneering spirit of electricity
03:19and in our capacity for innovation to nurture our futuristic vision of electric mobility.