• 6 hours ago
Transcript
00:00I'm a big believer that you create your world that you live in.
00:10I think the most important thing is when we talk about the brand, it's always come back
00:15that it's like, oh, it's so much more than a brand.
00:18We're not separate from it, which is cool, but it also is really about being driven and
00:27anchored into self-healing.
00:49I was reading this book from before it was into the Wu.
00:53It was a book about the Wu Tang and the beginning of them, and I think the wizard wrote it.
00:57And he had this strategy, putting them in these different places and have them all drop
01:02and what that looks like and how through that they were able to share their philosophy in
01:08different aspects.
01:09And I think us sharing the work with others in so many different types of ways and also
01:15finding ways to express ourselves, not just through the garments and the jewelry, but
01:19through our art and through design.
01:22And in a hundred years, it will be in so many different places throughout the world and
01:28then beyond the world, within the multiverse.
01:31What's interesting, we call ourselves the Mystic Healers of Flatbush.
01:38It's everything.
01:39It expands.
01:40It's the enchanter.
01:41So the idea of Le Chante is to enchant anything it comes in contact with.
01:47I'm a big believer that you create your world that you live in, and then creation starts
01:53with a thought.
01:54So it's about thinking about what you want to create rather than, I guess, thinking about
02:00what you don't.
02:05I would say the brand is a incubator of sorts, a design incubator, and also a spiritual journey
02:15into oneself, going within to share without, to share with the world.
02:22It's a big experiment.