As the Spring Festival approaches, the Chinese gold market has witnessed an increase in sales of gold jewellery, with those featuring snake-themed designs and a blend of traditional and modern elements being highly favoured by consumers.
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00:00China has witnessed an increase in sales for gold jewellery in conjunction with the Spring
00:09Festival. Those featuring snake-themed designs are favoured by many Chinese consumers who
00:16hope that it will bring them luck and prosperity in the new year of the snake.
00:25They said they were buying the snake-inspired jewellery for their loved ones where the new
00:29year would be their zodiac year.
00:59This year, many merchants have innovated their gold products by using small amounts of gold
01:15to craft a variety of gold stickers. These stickers come in diverse styles, blending
01:21traditional cultural elements with modern design, which have become a hit with young
01:26consumers.