• 1 hour ago
Pineapple pizza debate heats up as UK pizzeria sets 100-pound price tag

Lupa Pizza, a trendy pizzeria in the English city of Norwich, has declared war on pineapples, charging an eye-watering 100 pounds ($123) for a Hawaiian in a bid to put customers off the topping. It recently added pizza topped with ham and pineapple to its account on a food delivery app, writing in the description: 'Yeah, for 100 pounds you can have it. Order the champagne too! Go on, you monster!' A January 2024 survey by British polling and research company YouGov showed that over 50 percent of Britons either love or like pineapple on pizza, 16 percent disliked it and nearly 20 percent hated it.

REUTERS VIDEO

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Transcript
00:00That was horrible.
00:30So a few weeks ago we thought it would be funny to put a £100 Hawaiian pizza up on
00:55our delivery menu.
00:57This was just a joke to begin with, but then it got picked up by our local RAG and it's
01:02sort of snowballed into an international news story, which has obviously been incredible
01:07for us, but very humbling at the same time.
01:37Well, so myself, Quinn and Felix, who are all co-owners here at Looper, we very much,
01:50I would say vehemently, dislike pineapple on pizza.
01:57We feel like it doesn't suit pizza at all and we're not really sure why it's a thing.
02:02Obviously there's lots of people who do like it and we have had requests for it in the
02:04past so we thought if people really, really want it then they should stick their hands
02:08in their pockets and fork out £100 for it.
02:34Well we have a security jar, which is locked away, far, far away, of tinned pineapple if
02:40someone does order the £100 pizza and we haven't sold any yet for obvious reasons.
03:01Hopefully somebody buys one, that would be great.
03:03But if they do, it will be worth their time, it won't just be £100 for a pizza, there
03:09will be goodies included.
03:33I think pineapple on pizza is wrong, it should not be done and 100% I won't pay for that.
03:41Because where would you put fruit on a savoury thing? It's just, it's not right.
03:48I would never pay £100 for any pizza ever, to be honest, but especially not for pineapple
03:55on pizza. I'm also actually Italian, from Naples, and we would never do that, to be honest.
04:03I just feel like it's pineapple, it's sour and then the texture difference is a bit funny,
04:09like I'm weird about textures, but yeah.
04:12I like pineapple, I mean it's not awful, it would probably be my second favourite under
04:17pepperoni, but I wouldn't pay £100 for it, definitely not, I don't think anyone will.

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