In a recent IANS interview, television producer Sandiip Sickand discussed his next ideas for regional networks, how regional channels take chances and produce innovative shows, and how Hindi shows don't take chances and generate similar shows. He then talked candidly about the new plan, which involved several producers making a few limited-episode series for YouTube.
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00:00My two Marathi shows are going on right now on Star Prava. One is called Yed Laag La Prema Che, it comes at 10 o'clock and the other is called Abuli, which is going to complete 1000 episodes, it comes at 11 o'clock.
00:17And with this, my new show is going to come on Star Maa, which is a Telugu channel. I have done Telugu shows before this. I did a show, Gorin Taku, which was very popular.
00:26The remake of that was Mehendiye Rachne Wali. And now I am going to do a new Telugu show, which is going to launch in February, so it's casting and mastering is going on.
00:35I am honestly paying more attention to regional, because I feel that in regional television, I get a much better platform to tell a story.
00:44Because anyway, Hindi shows are remakes of regional shows. We have not done an original Hindi show in so many years. So I rather do regional, because if I have to copy eventually, then I will copy my own shows.
00:57And where the question of Hindi TV is, my pitching is on, I am meeting the channel, I am talking, but my problem is that I have regular, your typical TV shows, a poor helpless girl, she is happy in small joys,
01:14and she gets married to a rich boy who treats her very badly, then there is a fight between them, then there is love. I want to get out of this formula. Because if you watch any new show, you see that there are two people who are in love and either a bad aunt will come or a bad mother-in-law will come or a bad sister-in-law will come or a bad sister-in-law will come.
01:38But one is the same, which is negative, which says that I will not leave them. I mean, by doing such shows, I have grown a lot. So when I do something in Hindi, I will do something very different.
01:50And I am actually very lucky to say that there are one or two channels that are talking to me right now and we are doing something, we are planning something really, really different. So if that happens, then that will be fantastic. And at the same time, something on OTT also. And I don't talk much about my shows, I am very superstitious. So you will keep getting news that what I am doing.
02:12See, yes, this same mother-in-law-daughter-in-law formula happens in regional shows. But I have been very lucky because whenever I have done a regional show, it is always different. Like I am talking about Gorin Takku. Gorin Takku was a very different show where we told a love story where the girl is already a widow.
02:36When we did Mehendi Rachna Wali, we told in the first episode that this girl is a widow. But when we did Gorin Takku, the original show, we revealed in the 150th episode that the girl is a widow. So it was a pure love story. There was no mother-in-law-daughter-in-law angle in it. There was an aunt who was bad, but the show was not about her.
02:55The show was about a widow remarriage where a widow starts her life again, which for me was also a very good message to society. But again, she is a typical widow, wears a white sari, roams around, people are greedy for her, there was nothing like that.
03:11In our show, people knew that she was a widow and no one used to judge her because they also used to say that if she is a widow, it is not her fault. So we took a different angle.
03:25The story of Aboli in Marathi is a story of a girl who wants to become a lawyer and she gets a right. So that is her stammering problem. She has become a lawyer, but still she stammers.
03:37Basically, I know a lot of people who have a speech problem. They think that if we have a speech problem, we cannot do anything. That speech becomes a problem for us. So he used to address that matter that if you have any shortcomings, how can you use that shortcoming for your advantage.
03:59Even now when I am doing the show in Telugu, it is a very unique concept. There is a story of a relationship between God and his devotee. It is a very different story. Like we all keep cursing God all day and we say that God does not listen to us. So with that topic, we are talking about a relationship between a girl and God, which is in a very cute space.
04:21When you watch that show, you will feel that such a relationship can also happen. I am saying all this because regional shows allow such shows. When Aboli was a show, I told all the Hindi channels about Aboli. Everyone refused that this show will not work.
04:37Everyone gave me a reference that there was another show in Colors where that girl used to stammer. But I was saying that she used to stammer, but this is a different story. And now when Aboli has become such a big hit, the same Hindi channels tell me to bring something like Aboli.
04:53In regional shows, when you tell them a story, they say that we already have two mother-in-law-daughter-in-law shows, you tell us something else. No, we have a love story, you tell us something else. So there is a regional difference. Because in Hindi channels, most of the time, we have a love story, you also make a love story.
05:12So this is a difference that I have come to know in regional and Hindi, where the regional experiment takes that risk. Let us try and see what happens. But Hindi does not take such a risk. Hindi tries to play very safe and very very safe, I think that's the right word.
05:29And I think that if you want to do creativity, then you don't have to be scared. Creativity can only happen when you are bold, when you are strong enough and you have the power to say that let's try something different. Because that is where creativity arises and I have that ability and I have that guts that I can say, let's try something new.
05:52In today's time, I don't think this is the case because you watch Hindi films, today we are all watching Pushpa 2, Game Changer, South Indian films, we all are loving it, Kantara. I feel that we should not call it regional anymore, we should call it Indian cinema, Indian content.
06:17Because eventually your Hindi shows are also being copied from the regional. Your South Indian films or regional films are being dubbed in Hindi. So I think to say that it is relegated to a small audience is wrong.
06:33Because I feel that today pan India is watching shows in every language. They are watching everything because I think the audience is saying very clearly that they want to be entertained. And they are completely bored with those old things. Whether it is Hindi cinema, Hindi television or any medium of Hindi.
06:52If you are going to give the audience the same nonsense again and again, they are going to reject it and they are rejecting it. So it is a wake up call for all of us in the creative industry. And I feel very happy because my one leg is already in that zone. So I feel very safe and very secure.
07:11Yeah, like you know, when we used to do shows at one time, you knew that the show would go on for a year. Now shows are closed for 2-3 months. And I don't understand why people don't understand that people have grown up.
07:30People have grown up. I mean, at one time when we used to do Kyuki and all, our rating was 18 and 19. Now no show goes more than 2.4 or 2.5. Let's go 2.6. I mean, the rating of the number one show is 2.5 or 2.6. So of course, it is very good for the show. Obviously, the show is very happy that we are number one. But see how much the rating has fallen. Where 18, now 2. So I think this audience is saying something very bold.
07:57But maybe we don't want to hear it on TV. Or the change comes very slowly. But I just feel I am very happy in the kind of stories that I am telling. And I am very happy in the space that I am in. So yeah, as I said, I won't give up on Hindi. I will never say that. I will keep trying. But I will try to come up with a different concept and a different story.
08:19I think it's fantastic. It's a great idea. I think what they have done is really good. There are a lot of other producers also doing that. So I think it's great going. Because as I said, the world is not limited to television. Now your world is on your phone. So I think it's a great, great move. And I think they should keep doing good shows like this.
08:45Because I am sure maybe immediately they will not make money immediately. But I am sure slowly and steadily they will. And I think we should all do something like this. We should all do something new, something different. So that you have a platform of saying different stories.