Chrysler, once a dominant American automaker, has seen its presence shrink drastically under Stellantis, the Euro-American auto conglomerate formed through mergers. The brand sold fewer than 125,000 vehicles in 2024, reflecting an 80% decline over two decades. Chrysler now offers just two minivan models. Stellantis raised concerns in July 2024 when it announced it might eliminate underperforming brands. Frank Rhodes Jr., a descendant of Chrysler’s founder, proposed assembling an investor group to acquire the Chrysler and Dodge brands. Stellantis stated it has no plans to sell them. Chrysler brand CEO Christine Feuell dismissed rumors of Chrysler’s demise, emphasizing its "bright future" within Stellantis.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Chrysler, once a dominant American automaker,
00:05has seen its presence shrink drastically under Stellantis.
00:08The Euro-American auto conglomerate formed through mergers.
00:11The brand sold fewer than 125,000 vehicles in 2024, reflecting an 80% decline over two decades.
00:19Chrysler now offers just two minivan models.
00:22Stellantis raised concerns in July 2024
00:25when it announced it might eliminate underperforming brands.
00:27Frank Rhodes Jr., a descendant of Chrysler's founder,
00:30proposed assembling an investor group to inquire the Chrysler and Dodge brands.
00:34Stellantis stated it has no plans to sell them.
00:37Chrysler brand CEO Christine Feuille dismissed rumors of Chrysler's demise,
00:41emphasizing its bright future within Stellantis.