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00:00There will be a discussion program on literature.
00:03We have arranged a special place for literature discussion.
00:09A great poet is inviting us to this program as a special guest.
00:14Okay.
00:23Vijayawada is known as the center for cinema theaters.
00:28The first cinema theater was set up here.
00:31In 1921, Margie Takis and Srinivas Rao started it in one town.
00:37It was the first cinema hall in both Telugu states.
00:41It was the first permanent theater.
00:44Since then, all the Telugu cinema was set up in Vijayawada.
00:49There was a distribution company called Tarakrama.
01:00There was a distribution company called Thirupathai.
01:06Thirupathai is the owner of Kanakamadal.
01:09He is the father of Kanakamadal Devivara Prasad.
01:12He is the father of Kanakamadal Devivara Prasad.
01:18All the distribution companies were here.
01:21There was a cinema hall in Madras.
01:24Many people think that the South Indian film industry flourished in Madras.
01:30But that is wrong.
01:32It flourished in Calcutta.
01:38Then it went to Bombay.
01:40Then it came to Madras.
01:43This is a process.
01:46In this process, our people shot films in Lothattu villages in Maharashtra.
01:51The reason is to get the lakes there.
01:55The films were shot in Madras.
01:59The whole system started from Vijayawada.
02:02In those days, the film industry was not fully funded by the producers.
02:09Some money was given by the distributors.
02:13The producers used to come to Vijayawada and tell the distributors.
02:19The distributors liked the story.
02:22They used to ask for casting.
02:25They used to ask for a budget.
02:27They used to give 40% of the budget.
02:33They used to give that too in installments.
02:36They used to take the advance money and start the film.
02:40So, the producers used to come to Vijayawada and meet the distributors.
02:51This is the importance of Vijayawada.
02:54If a distributor didn't like the story, they used to go to the next distributor and tell the story.
02:59This is how the system works.
03:01The distribution system was established.
03:06In those days, there was only one distributor.
03:09Because of that, every theatre was under their control.
03:14They had a breathing space.
03:16There was a 15-day breathing space between each film.
03:20If a small film was shown in that gap, it would be sustained for 15 days.
03:25Until the talk was picked up, there was a film in the theatre.
03:28That's why small films were able to achieve great success in those days.
03:33Now, if there is no audience, the film is shot immediately.
03:38The platforms have increased.
03:40OTT has come.
03:42The multiplexes are slowly increasing.
03:44To increase the number of audiences for these multiplexes,
03:48to increase the number of audiences for OTT,
03:51they are killing single screens on purpose.
03:54Many theatres related to Vijayawada have closed down.
03:58Some theatres have become multiplexes.
04:01Shanti and Prashanti have changed.
04:03Orocy complex has become multiplex.
04:06This is a process.
04:08Kalyan Chakravarthy and Kaparthi theatres have closed down.
04:11Rama Takis has closed down.
04:13Lakshmi Takis and Swarna have become multiplexes.
04:17Slowly, all the single screens have gone.
04:21There is only space for multiplexes.
04:23All the audiences who go to single screens,
04:25that is, people who watch films for less money,
04:28watch the film in OTT.
04:30They are telling you to watch the film sitting in your home.
04:33This is happening as a program.
04:35This is a conspiracy.
04:37Vijayawada cinemas have lost their influence.
04:42That is the situation now.
04:47Ten years ago, when there were no multiplexes,
04:51the theatres were audience-friendly.
04:55If you had 10 rupees in your pocket,
04:58you could go to the cinema theatre.
05:00The problem is whether the story is good or not.
05:04People used to sit in the theatre, watch the film,
05:07and make jokes on it.
05:09Now, theatres have become more expensive.
05:12The situation has changed.
05:14People have decided to go to the theatre.
05:18There is no situation where you can casually go to the cinema.
05:23In those days, no matter which film,
05:26there were 15-20 people in the theatre.
05:29If it was good, there were more.
05:33People didn't care about casting, NTR, Nayasur, Krishna, Shoban Babu.
05:39They used to go and watch any film.
05:43But the situation is different now.
05:46People go to the theatre when they hear that the film is good.
05:54That is why many theatres have no audience.
06:00If you go to Annapurna, Sekuntala theatres,
06:03there are not many shows here.
06:08So, the era of theatres has come to an end.
06:13If theatres want to become colourful again,
06:16they have to change the theatres to be audience-friendly.
06:19You know the snacks rates in multiplexes.
06:22You know how much they suffer if you buy a pop car.
06:27Another problem is,
06:30they are asking to increase the ticket rates for films.
06:33There are already 350 rupees tickets in multiplexes.
06:38They are selling it for 500-600 rupees.
06:42Pushpa 2 was sold for 700 rupees.
06:45The government is giving permission to sell it for 2 weeks.
06:49The government is getting GST on this.
06:52This is what Pawn Kalyan said.
06:54So, they are selling it for 350 rupees in multiplexes.
07:00What is their reason for increasing the ticket rates?
07:07They are asking for permission to increase the ticket rates
07:13because they are making big-budget films.
07:17Dilraj said something very clearly.
07:21They are increasing the ticket rates only in Telugu states.
07:25They are not increasing it in the rest of India.
07:28They are making big-budget films because there is a market.
07:34The market means,
07:36your films are being made in many states.
07:39Your films are being made in many countries.
07:42You are getting money from there.
07:45Is it necessary to increase the ticket rates for Telugu audience?
07:50That is the question.
07:52In Vijayawada, there used to be a publicity department.
07:57Lakshmi Publicities used to be there.
08:00Lakshman Rao was the director of it.
08:03He used to run it.
08:06Annapurna Pictures used to have a publicity division.
08:10Annapurna Publicities used to be there.
08:14National Litho Printers used to print posters.
08:20After that, they started going to Sivakasi.
08:24They used to print in NLP.
08:30There used to be many divisions related to publicity.
08:34Radio publicity used to happen from here.
08:37This was the center for all kinds of publicity.
08:41During those days,
08:43the main edition of newspapers used to be here.
08:47It could be Andhra Jyothi or any other newspaper.
08:50After that, the media shifted to Hyderabad.
08:55The distributors and buyers came to Hyderabad.
08:58There are no offices in Hyderabad now.
09:01They are making money there.
09:04Films are being made in theatres.
09:06This is the situation.
09:08The government wants to make theatres audience friendly.
09:14Secondly, small films should be given a chance.
09:18Even in multiplexes,
09:20a small film is given a chance to sell tickets for Rs.100.
09:24In big films, they are selling tickets for Rs.700.
09:29Similarly, a small film is given a chance to sell tickets for Rs.100.
09:37Rs.100 is not affordable.
09:39People go to watch a film.
09:41How people should come to watch a film is not an expense.
09:45If they want to go to a film,
09:47they have to take a loan from the bank.
09:49They have to stop that.
09:51In big films, they go because they have fans.
09:54Mr. Dilraj said,
09:56core audience and non-core audience.
09:59He said this in a press meet yesterday.
10:02People who have a desire to watch a film immediately,
10:06they are generally arrogant.
10:09Who are you selling tickets to for Rs.700?
10:12You are selling to arrogant people.
10:14By selling like that,
10:16you are troubling the arrogant people.
10:19By troubling the arrogant people,
10:23you are creating a situation
10:25where they have to buy tickets for Rs.700
10:27because they are arrogant about the hero.
10:30After the core audience,
10:33he said that he is showing a film to non-core audience.
10:37This is not the correct method.
10:41You have already set a rate of Rs.350.
10:45It is already running there.
10:47Run it at Rs.350.
10:49It was not there in the past.
10:51The rate of tickets was increased
10:54only once.
10:56It started with Jai Chiranjeevi's film.
10:58The government gave a chance to increase it by Rs.50.
11:01That's it.
11:02Shyam Prasad Reddy wanted to talk to the government
11:05about the rate of Anji's film.
11:07He didn't talk.
11:08He left it.
11:09After Pan India,
11:12before every film release,
11:15director, producer, hero,
11:17all of them go and meet the chief ministers of two Telugu states.
11:21They do a research together.
11:24They increase the rate of tickets.
11:27That's how they are running the business.
11:30You said earlier that Satya Dinavatswamy was held.
11:34Satya Dinavatswamy was held because
11:37the film was on a run.
11:39It was on a run.
11:41Now they are doing it without a run.
11:43They are doing it without a run
11:45because they are creators and distributors.
11:48They want to make money quickly.
11:51That's why they are doing Kummakku releases.
11:53In Kummakku releases,
11:55three hero films will be ready.
11:57Each film has a gap of 15 days.
12:00In these 15 days,
12:02only this film will be released.
12:04If people don't have an option to watch the film,
12:07they can watch this film.
12:09They can make money.
12:11After this is over,
12:12another film will be released.
12:14This is a conspiracy.
12:16With that,
12:17all the people who have to watch the film
12:19will finish in these 10 days.
12:21They are making another film.
12:23That's why Satya Dinavatswamy was killed by the industry.
12:27Now they are saying that Satya Dinavatswamy is not there.
12:30In the past,
12:31this situation was not there.
12:32The world was normal and organic.
12:34When you go to the situation of
12:36immediate money,
12:38instant profits,
12:40then everything will change.
12:42All the values will change.
12:44Now,
12:45the film makers are talking a lot about demand and supply.
12:49The hero's film has a demand.
12:51Where is the demand?
12:52It is in the fans.
12:54They are feeding the fans with this name.
12:57This is an opportunity to create another danger.
13:02If Satya Dinavatswamy has to run again,
13:06first change the theater to suit the audience.
13:10Reduce the rates.
13:11Even if it is not reduced,
13:13at least give a chance to small films.
13:16Give a show for 100 rupees.
13:19In the past,
13:20there were not 11-hour plays.
13:22There were 3 plays.
13:2411-hour plays were given for small films.
13:27After that,
13:28the big film makers swallowed it.
13:31Because there were 11-hour plays,
13:34at that time,
13:36films like Maabhoomi and Needa were played.
13:40There was an opportunity to release it.
13:43Now,
13:44there is no such opportunity.
13:45So,
13:46there will be multiplexes only.
13:49There is a situation to release single screens.
13:52It is getting over.
13:53They are washing it out.
13:55So,
13:56in multiplexes,
13:57if the government can give a show for 100 rupees,
14:02they will sell snacks at their favorite rates.
14:05So,
14:06people who buy tickets for 100 rupees and go inside,
14:08will come back after watching the film.
14:11If people can go to the cinema,
14:14cinema will survive.
14:16Theater will survive.
14:17Cinema will survive anyway.
14:19It will survive on another platform.
14:21It will survive on YouTube.
14:22It will survive in another way.
14:24But,
14:25theater should survive.
14:27In those days,
14:28we saw Satyadhinotsavam and Hadavidhu in a different way.
14:31We know the level of Satyadhinotsavam in Vijayawada.
14:35Ramarohan sir was brought from the station.
14:39In those days,
14:40audience used to travel in trains.
14:43Even when they were big stars,
14:45they used to travel in trains.
14:47Now,
14:48even for shootings,
14:50we are seeing helicopters asking for tickets.
14:53Cost is increasing.
14:55Everyone needs convoys.
14:57This fight is about caravans and convoys.
15:00It is a mess.
15:02A mini bus stand is being set up for shootings.
15:06Since there is a caravan for every star,
15:09there is a problem with buses.
15:11There is a traffic problem.
15:13A bus stand is being set up near the set.
15:15It is a mess.
15:16Production cost is increasing.
15:18What can we do?
15:19We can control all this.
15:21My advice is,
15:22it would be good to give such opportunities to small cinemas.
15:25Cinema industry.