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00:00are now existing, like PGS and NPOP, as well as the natural farming now it has come.
00:07So, if we give them clarity on what to do for export, what to do for domestic,
00:14if we have that clarity, then farmers have seen they are very, very knowledgeable.
00:19Only thing, that clarity we need...
00:21That you have to bring, this organization has to bring.
00:23And we are working, sir, as knowledge partner, AIO has initiated a process
00:28of making people understand, and then to create empowerment also,
00:34we have signed MOU with some of the universities.
00:38So, can you work it out, your, all of you organic...
00:44Community.
00:45Community, who are all marketing, who are all certifying.
00:50Okay.
00:51Then, this type of producers, how they are promoting organizations.
00:56Then, universities out to acknowledge.
00:59Originally, universities, there was a conflict.
01:02When I told natural farming, they deferred, it is humbug.
01:06It won't happen.
01:08You are unnecessarily...
01:10They didn't accept with natural farming.
01:12Food security.
01:13Food security, all these things, they created a big problem at that time.
01:17Then, I forced them.
01:19At that time, that Maharashtra fellow.
01:22Palankar.
01:23Palankar.
01:24So many classes I conducted.
01:26That is how I promoted.
01:28Then, it has been stabilized in 100 days slowly.
01:31Because of that work, we are able to do almost 25,000, 30,000 acres in Srikakulam, sir.
01:36Sir, when you promoted all this, when it was first combined,
01:41the pesticide and fertilizer usage decreased.
01:45So, it became easier for us to convert them to completely organic.
01:49Now, we have to work it out.
01:50We will work it out.
01:51Take our seat.
01:52Let's go.
01:53I am from Kuppam, sir.
01:54ITC Limited.
01:55I am from Bundur, sir.
01:56ITC Limited.
01:57How long have you been doing ITC?
01:58We started in Kuppam, sir.
02:00Mr. Prabhakar sir only told me about this.
02:03In Kuppam, we have a collection center.
02:07Now, in Chittoor and Srikakulam, we are doing organic procurement, sir.