Is Walmart taking on French luxury giant Hermes? Thanks to social media buzz, Walmart's Birkin bag lookalike the Wirkin selling out online.
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00:00Is Walmart taking on French luxury giant Hermes?
00:05Thanks to social media buzz,
00:06Walmart's Birkin bag lookalike,
00:10the Workin, selling out online.
00:13Prices for Hermes, infamous Birkin,
00:16vary widely from around $7,000 to north of $300,000.
00:23The Walmart version made by Komugo
00:25sells for a mere fraction, as little as $78.
00:30Customers have to be offered the opportunity
00:33to purchase a Birkin bag
00:34only after buying other Hermes products
00:38such as shoes, scarves, or jewelry.
00:40Celebrities such as Beyonce, Cardi B, and the Kardashians
00:44have helped make the Birkin bag famous in recent years,
00:48but Walmart's version is one of many so-called dupes
00:52to go viral thanks to TV star Bethany Frankel
00:56and countless influencers.
00:58The Komugo Genuine Leather Handbag for Women,
01:02aka Workin, is currently sold out on Walmart's website.