Amazon has introduced "Haul," a mobile-only feature offering ultra-low-priced items primarily shipped from China. Haul competes with apps like Temu and Shein by offering bargain-priced items capped at $20, free shipping on orders over $25 and steeper discounts for larger carts. The platform has attracted millions of unique visitors, encouraging bulk purchases and targeting budget-conscious shoppers. Haul’s strategy echoes Temu’s approach, which has seen significant success since launching in the U.S. in 2022. Consumer interest in budget-friendly e-commerce continues to grow despite concerns over labor practices and environmental impact linked to companies like Shein.
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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Amazon has introduced Haul, a mobile-only feature offering ultra-low-priced items primarily
00:07shipped from China.
00:08Haul competes with apps like Teemu and Sheen by offering bargain-priced items capped at
00:13$20 with free shipping on orders over $25 and steeper discounts for larger carts.
00:18Platform has already attracted millions of unique visitors, encouraging bold purchases
00:22and targeting budget-conscious shoppers.
00:25Haul's strategy echoes Teemu's approach, which has seen significant success since launching
00:30in the U.S. in 2022.
00:33Consumer interest in budget-friendly e-commerce continues to grow, despite concerns over labor
00:38practices and environmental impact linked to companies like Sheen.