Honda and Nissan confirmed that they are pursuing a merger, each company will continuing to operate under its own brand but under a new joint holding company.
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00:00Honda and Nissan have confirmed that they are pursuing a merger, with each company continuing
00:04to operate under its own brand, but under a new joint holding company. If Mitsubishi,
00:09controlled by Nissan, joins the merger, the combined group would become the third-largest
00:14automaker globally, with a net worth of up to $50 billion. Integration talks are
00:21in the early stages, with the goal of determining a direction for business integration by January
00:262025 and a final agreement by June 2025. The merger would involve standardized vehicle platforms,
00:34unified R&D teams, and optimized manufacturing,
00:38potentially leading to significant layoffs to reduce costs.