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00:00I am going to find a company in every hometown in Japan and I am going to support all of you who are working hard!
00:12The future of hometown
00:30Hajimete miyou dokomade yukeru darou
00:36Karamawari tonomawari shitatte ii
00:40Watashi no subete
00:54Last week, Otetsu Tabi, a company-owned company, was introduced.
00:59What does this company do?
01:02Otetsu Tabi is a platform where people from all over Japan can travel and travel
01:09while helping farmers in the harvest season and hotel owners in the high season.
01:16Otetsu Tabi is a service that helps people with their work and aims to tour the area.
01:25Helping people with their work gives them a reward,
01:28which is why it's so attractive to be able to travel in a reasonable way.
01:33What does the hotel side do with this service?
01:36A lot of people from all over Japan come here.
01:39They can stay for three weeks or a month, or even two months,
01:43and help out.
01:45It's very helpful.
01:47They work like employees, so it's very helpful.
01:52I was very busy in October and November,
01:55but I was able to get through it without any accidents
01:58because of Otetsu Tabi.
02:00I'm very grateful to all of them.
02:04Otetsu Tabi connects people and the region to solve the shortage of people.
02:10There was a person who changed her life with this service.
02:15This is Ms. Tsuyami.
02:17What changes did she make in her life?
02:22Good evening. The future of our hometown has begun.
02:25Tonight's program is brought to you by KABURU, a book lounge on the 3rd floor of Kabuto 1 in Nihonbashi.
02:31Tonight's guest is Ms. Rina Nagaoka, CEO of Otetsu Tabi.
02:38Ms. Nagaoka, thank you for joining us.
02:43This week, we will introduce a person who changed her life
02:48by using Otetsu Tabi, a service that solves the shortage of people.
02:54There was a person who changed her life by using Otetsu Tabi.
03:00This is Ms. Tsuyami, who works at Asahikan, a hotel in Kawakami Village, Nara Prefecture.
03:07I moved to Kawakami Village because of Otetsu Tabi.
03:12Ms. Tsuyami used to be a user of Otetsu Tabi.
03:16She visited Asahikan, the second location of Otetsu Tabi.
03:22She was fascinated by Kawakami Village.
03:26I thought the environment here was great.
03:31I've been living in Okinawa since I was born.
03:37When I came to Asahikan to work,
03:41the nature was very rich.
03:44It was just May when I came here,
03:46so it was the season of new leaves.
03:48The greenery was in full bloom.
03:50I've never seen such a scenery before.
03:54I was fascinated by the environment where I could learn things I didn't know.
04:00Ms. Tsuyami, who is from Okinawa,
04:03was fascinated by Kawakami Village's natural environment.
04:09She wasn't only fascinated by Kawakami Village.
04:15Basically, I eat with my wife, my son, and the three of us.
04:22My wife doesn't smile.
04:25My son always talks to me.
04:29He makes an environment where I can live comfortably.
04:34We eat together there.
04:37I didn't feel uncomfortable being there.
04:41Basically, Mr. Shinji cooks for me.
04:44He cooks for me both dinner and breakfast.
04:51I love to eat.
04:53I'm so happy to be able to eat three delicious meals.
04:59The atmosphere of Kawakami Village was just right for me.
05:03I thought it would be nice if my son could stay at the inn with me.
05:11I think you need a smile when you interact with customers.
05:16Ms. Tsuyami has a natural smile, not a fake one.
05:22I thought it was wonderful from the beginning.
05:26I was impressed that she was very kind to the customers.
05:34They had a good impression of each other.
05:37And...
05:38There was nothing during the trip.
05:42After the trip, we had a chance to interact with each other.
05:47I liked Mr. Shinji.
05:51Mr. Shinji liked me, too.
05:56We started dating after the trip.
06:00We decided to date again when we met again.
06:05After the trip to Asahikan, they started dating.
06:10Ms. Tsuyami had a plan for their future.
06:15I worked at Asahikan.
06:18I chose Ehime Inn as my next destination.
06:24I learned how to serve dinner and clean the room there.
06:32Ms. Tsuyami started dating Mr. Shinji.
06:36Ms. Tsuyami chose Ehime Inn as her next destination.
06:40Ms. Tsuyami learned how to work at Ehime Inn for their future.
06:45And...
06:47Ms. Tsuyami came back to Asahikan while I was studying.
06:52I got married to Mr. Shinji.
06:55I moved to Kawakami Village.
06:59She moved to Kawakami Village after getting married.
07:03Ms. Tsuyami became a young housewife in Asahikan.
07:09How does Ms. Tsuyami, who is also the mother of Mr. Shinji, see them?
07:16I came to Asahikan to get married.
07:21When I came to Asahikan, the population was about 6,000 to 6,500.
07:25Now the population is about 1,100.
07:30When I came to Asahikan to get married 50 years later,
07:35I never imagined I would be like this.
07:38When my son was about to go to college,
07:41he said,
07:44if he was going to live in the countryside,
07:47he should find a good girl and take her home while he was in college.
07:50I'm not kidding, but he said that.
07:52When he came back, he came back alone.
07:54He said,
07:56I don't know what to do.
08:00When Shinji was about to get married,
08:05he said something that made me happy.
08:08When young people come to the village,
08:11people around them get energy.
08:13I think that the fact that young people come to the village
08:18gives the village its own energy.
08:23Tsuyami moved to Asahikan as a mother of her son and as a resident of Kawakami Village.
08:28It was a happy event.
08:32O-Tetsu-Tabi was created because of that.
08:35What does O-Tetsu-Tabi mean to the two of them?
08:38If you look at Japan as a whole,
08:40in a village like ours,
08:42and in a inn in the mountains,
08:44I think it's a minor thing,
08:46but young people come to such places.
08:52I think it's a service that makes you feel the possibility of such a region.
08:59Even if you want people to come and apply,
09:03I don't think that information will spread all over Japan.
09:08After all, such a platform has been made firmly,
09:11and the office can apply,
09:15and it will stay in the eyes of tens of thousands of people.
09:20I think it would be very grateful if we could do business in such a region.
09:26If it weren't for O-Tetsu-Tabi,
09:28I wouldn't have known Kawakami Village in Nara Prefecture in the first place.
09:32I don't think I've ever been here in my life.
09:37I'm very grateful for the fact that they created such an opportunity.
09:43Through O-Tetsu-Tabi,
09:45I think it's a service that changed my life.
09:50O-Tetsu-Tabi not only solves the shortage of people,
09:53but also connects people.
09:56This is the essence of this service.
10:00I thought the program changed for a moment.
10:04I thought so, too.
10:06I met him.
10:08I met him.
10:10I got married.
10:12I became a young wife.
10:14O-Tetsu-Tabi changed my life.
10:16I'm glad.
10:17Now, O-Tetsu-Tabi is accepting O-Tetsu people as recipients.
10:21I think that's wonderful.
10:24Is this kind of service rare?
10:27I think this is the first time I've been married to a recipient.
10:34Are there many people who move to O-Tetsu because of O-Tetsu-Tabi?
10:39Yes, it's been increasing recently.
10:42Some people moved to O-Tetsu.
10:44Some people moved to O-Tetsu for business.
10:48In my 50s, I went to O-Tetsu to help a farmer in Rakkyo.
10:55Rakkyo was so delicious that I moved to O-Tetsu
10:59because I wanted to commercialize it.
11:03O-Tetsu people are employed or employed.
11:07Some people are employed.
11:10When you're looking for a job, you're interested in the area, right?
11:17That's right.
11:18What's interesting about O-Tetsu is that
11:20some people are looking for a place to move to,
11:23but the majority of people moved when they noticed.
11:27So there's a need that hasn't been materialized yet.
11:32When I went there, I could see the image of my life here.
11:36There were many people who wanted to connect and work harder.
11:41Until I went to that area,
11:43people moved to a place where they didn't even know the name.
11:48I think it was the same with VTR.
11:51It's a place you want to go back to even if you don't move.
11:55That's right.
11:56So even if you don't move, you'll be re-examined many times.
12:01There was a case where a product was developed using O-Tetsu products.
12:06It was sold at a cafe in Tokyo.
12:10There are many wonderful connections.
12:12It's not just a lack of people.
12:15That's right.
12:16I think a lot of scientific reactions have been born.
12:1990% of the participants said that the choices in their lives have expanded
12:25and that it has influenced their careers.
12:28So I want to see more of this win-win situation for each of us.
12:33I hope that's the case.
12:35After this, a company that collaborates with O-Tetsu will appear.
12:42O-Tetsu, which solves the shortage of people, collaborated with a certain company.
12:47We are currently working with Tohbu Railway.
12:51When you go on a regular O-Tetsu trip,
12:53the cost of transportation is the burden of the participants.
12:59This time, we are working with a target facility to reduce the cost of transportation
13:05from Asakusa to the Kinugawa area of Nikko by 3,000 yen per mile.
13:12We take great care to go to the area,
13:16so we want to make it easier for people to go to the area.
13:22That's why we collaborated with Tohbu Railway.
13:25In this collaboration, the cost of transportation for the participants
13:28is burdened by Tohbu Railway's common point, Tobupo Mile.
13:32There was an aim to reduce the hurdle for O-Tetsu trips and increase the number of participants.
13:38Let's ask Tohbu Railway why they started collaborating with O-Tetsu.
13:43With the outbreak of COVID-19, the tourism industry in Nikko is back on the rise.
13:49We are also working with local businesses to start the operation of Spacia X.
13:55We want to do new activities with local businesses,
13:59but there are many businesses that do not have enough people to participate in the activities.
14:07We found Mr. O-Tetsu and asked him to collaborate with us.
14:11By collaborating with Mr. O-Tetsu, who has a lot of users in the capital,
14:15we can find users who are interested in tourism and the area,
14:21and contribute to the lack of people in the tourist area of Nikko.
14:30Nikko Kinugawa area is deeply connected to Tohbu Railway.
14:35This collaboration was initiated to eliminate the lack of people in this tourist area.
14:41It seems that Tohbu Railway does not see the collaboration with O-Tetsu as a short-term thing.
14:48Through this collaboration, we want to become a fan of Nikko,
14:52and not only eliminate the short-term lack of people,
14:55but also increase the number of people in the area,
14:58the number of people involved, and the number of low-income people.
15:01We want to create a future where we can liven up Nikko together with those who participated.
15:06We think that the challenges of regional revitalization and the lack of people
15:11are too intertwined and cannot be solved by one person or one company.
15:22So we need to make use of the strengths of various people
15:25to create a world where spotlights can be placed in various regions of Japan
15:29and solve the challenges.
15:36We are actively cooperating with companies and various people.
15:43There are still many companies and participants who do not know us,
15:50so I think it is very powerful for us to get to know them while borrowing the strength of such companies.
16:00By collaborating with companies, you can get to know O-Tetsu Travel.
16:05And you can save people who are still struggling with the lack of people.
16:10The challenge of O-Tetsu Travel, which strives to draw such a future, has just begun.
16:18This is another collaboration with a big company.
16:20Thank you very much.
16:22I heard from Mr. Tobu that it was a voice that said, by all means.
16:26It's a secret, but there was a person who used O-Tetsu Travel in the early days of our company.
16:34I've been listening to O-Tetsu Travel from the beginning with his friends.
16:39And this time, I heard his voice when he said that he was going to do such an initiative at Tobu Railway.
16:46Are there any other companies that want to collaborate with O-Tetsu Travel?
16:51That's right.
16:52There are more and more companies that are trying to revitalize the area, such as big transportation companies, local governments, and so on.
17:01There are more and more people who use transportation as a tourist destination.
17:05Do you have the same worries that you want to make this place more exciting?
17:09That's right.
17:10Depending on the transportation company, I want more people to come to the local line, but there are times when there is no opportunity.
17:20That's why we often collaborate together.
17:24What kind of help do you have?
17:27There are many lodging facilities in the Nikko-Kinugawa area.
17:33I hope you will accept it as a lodging facility.
17:35When you have free time, you can go to Toshogun.
17:38That's great.
17:39You can enjoy the streets of Nikko.
17:42I'm looking forward to it every time.
17:45It's a good season when people come when you're recruiting.
17:49That's right.
17:50That's good.
17:51That's right.
17:52I think it's a good time to stay as a tourist.
17:58I agree.
17:59I'd be even happier if I could get points and go.
18:04That's right.
18:07After this, President Nagaoka is thinking about future plans.
18:11A new ecosystem in which people and money flow in the area.
18:16What kind of future do you want to draw through your help?
18:22We want to create a new ecosystem where people can support each other even if there are fewer people.
18:34We are wondering if it will be difficult to live in a society with 1.2 billion people.
18:46Even if there are fewer people, one person can be of great help.
18:50Even if you don't live in the area, you can come to work as a laborer.
18:54After that, you can continue to buy things in the area.
18:57You can come as a tourist and continue to give money to the area.
19:01We want to create a new ecosystem in which people and money flow in the area.
19:06We want to contribute to O-TETSU TABI with people.
19:11We are all working hard while dreaming of creating such a future.
19:15I think O-TETSU TABI has a very warm heart.
19:18That's right.
19:20Thank you for your busy work over the past two weeks.
19:28We introduced O-TETSU TABI tonight.
19:30How was it to have a new collaboration with O-TETSU TABI?
19:35O-TETSU TABI's system is not just to solve the shortage of people.
19:42It's a system that connects people.
19:44It's a very warm system.
19:46If there is such an opportunity, I think I can learn a lot of wonderful things about Japan.
19:51I think it's a great initiative.
19:53After all, O-TETSU TABI is a system that helps people.
19:57I really want to support O-TETSU TABI.
20:02In this program, we are collecting information about growing companies all over Japan.
20:09If you are trying a new business or starting something new, please refer to the program's website.
20:24What kind of problem you want to solve, right?
20:27Right.
20:30Trust me.
20:31Trust you me.
20:36That's all.
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