Aston Villa have launched a 'bold regeneration' plan for Villa Park, involving a new multi-use venue, a new ticketing office, improved plaza in the North Grounds and improvements to the club shop.
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00:00Aston Villa is regenerating the area in front of the historic North Stand, an extraordinary
00:20transformation on a scale as big as the club's ambitions.
00:26But this is not just a construction project, it's about creating a space that means something
00:31to the Villa fans, the Villa Park community and soon to many more.
00:36It's about building on the club's 150-year heritage, while also looking to the future.
00:41Securing Aston Villa's legacy as a powerhouse of sport, culture and community, not just
00:47in Birmingham, but in the West Midlands and beyond.
00:51First, we have the warehouse, once an artillery house, a manufacturing site and most recently
01:02a cricket academy, which I think I played at a few times.
01:06It was due to be destroyed, but has now been repurposed as part of the new site.
01:12New development will preserve its character and Villa's iconic red brick, while regenerating
01:18the space to inspire future generations.
01:21By night, the warehouse will transform into an amazing packed out music venue, with events
01:26all year round from world-class gigs to intimate performances, and a capacity of 3,500.
01:33You can already picture how this space is going to become the go-to destination for music fans.
01:42The match day energy always begins long before kick-off and the new fan zone will be at the
01:47heart of it all.
01:50Imagine thousands of fans filling the space as the excitement builds.
01:57Whether Villa are playing at home or away, the energy here will be buzzing, so you'll
02:02know where to find me.
02:04Beyond music and match days, the new warehouse will host a whole range of other things, such
02:09as international conventions, live boxing matches and other professional sporting events.
02:14A venue ready to rival the UK's best and to welcome the biggest acts around.
02:20The plaza in front of the North Stand adds another exciting dimension to the site.
02:25The team arrival area will allow fans to give the players an even bigger reception on match
02:30days.
02:31And the future's already begun, because the new club shop opened this season enjoying
02:36a record-breaking launch day.
02:39It offers anything a Villa fan could ever need.
02:43For this site, it's about more than football, it's about creating a meaningful 21st century
02:49space for everyone to use.
02:51From sport, to culture, to community, the development is the destination that will drive
02:56world-class events and bring people together.
02:58At Villa, we're prepared for the future and you can be part of it too.
03:13Love it.