Seven in 10 parents admit their kids have ‘piles’ of toys still in their packages from birthdays and Christmases they never play with.
A poll of 1,000 adults with children aged between three and 10 found their offspring have as many as eight toys they have never played with, and half of these remain in its packaging.
And mums and dads estimate these unloved toys could be worth more than £90.
But 80 per cent of parents are keen to have a toy declutter ahead of the festive season, as 51 per cent want to make room for a potential new influx on the 25th December.
Six in 10 (63 per cent) of these will donate the unwanted toys to charity, and 50 per cent will give them to friends and family with younger children.
The research was commissioned by Skipton Building Society (part of the Skipton Group) as part of its Christmas charity toy collection for various charities, including Cash for Kids - Mission Christmas, with its branches nationwide accepting unopened contributions.
The building society has teamed up with Dilly Carter, the professional organiser on the TV show Sort Your Life Out, who has given parents advice on how to tackle the pre-Christmas declutter.
A poll of 1,000 adults with children aged between three and 10 found their offspring have as many as eight toys they have never played with, and half of these remain in its packaging.
And mums and dads estimate these unloved toys could be worth more than £90.
But 80 per cent of parents are keen to have a toy declutter ahead of the festive season, as 51 per cent want to make room for a potential new influx on the 25th December.
Six in 10 (63 per cent) of these will donate the unwanted toys to charity, and 50 per cent will give them to friends and family with younger children.
The research was commissioned by Skipton Building Society (part of the Skipton Group) as part of its Christmas charity toy collection for various charities, including Cash for Kids - Mission Christmas, with its branches nationwide accepting unopened contributions.
The building society has teamed up with Dilly Carter, the professional organiser on the TV show Sort Your Life Out, who has given parents advice on how to tackle the pre-Christmas declutter.
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FunTranscript
00:00Merry Christmas, everybody!
00:05Christmas is one of my favourite times of the year,
00:08but for so many people, it's simply not affordable.
00:11So I've teamed with Skipton and Cash for Kids
00:13to talk about donating your boxed new toys.
00:17I've got the tips, the toys, and hopefully a hot chocolate.
00:22Ooh!
00:24I think it's important to donate your unwanted toys
00:27because there's kids out there that are not going to get anything.
00:31Even though it might seem insignificant to me to donate that toy,
00:34that could make their lives or their Christmas a lot better,
00:37and I think it's absolutely worth it.
00:39These are my top tips for donating your toys this year.
00:43Tip one, go through your homes and create three piles,
00:46keep, donate and sell.
00:48Tip two, make it fun, set a timer,
00:50how many toys can you find that are unwanted in one minute?
00:53Tip three, make sure that you take your new unwanted toys
00:57down to your local Skipton Building Society
00:59or your nearest drop-off point.
01:04Donate your boxed new toys now!
01:08So we've already helped over 150,000 children this year,
01:12but in total there's 300,000 children that need our support.
01:15So that means in just one week's time,
01:18So that means in just one week's time,
01:20we have 150,000 children that still need our help.
01:23And that's why Mission Christmas is so vitally important right now.
01:27Hi Peter, can you tell me why Skipton are getting involved in this initiative?
01:30Here at Skipton Building Society it's so important to us and our members
01:34to help support our communities, where our branches are,
01:36and we do that by helping with gifts for disadvantaged children.
01:4080% of households have at least one toy unwanted in their homes.
01:44So please, I'm urging you, find that one toy,
01:47take it to your local Skipton branch and donate it today.
01:50Happy Christmas!