Malaysia’s digital advertising market is projected to surpass MYR 3 billion in 2024 with strong growth in social media, search, and video advertising.
Digital ad spending is expected to continue growing at a double-digit pace as companies continue shifting from traditional media to digital platforms.
The recent Singles’ Day (11.11) shopping festival saw ad volumes across the region grow exponentially, with leading brands launching hundreds of thousands of targeted campaigns, an increase of up to 500% compared to 2023, underscoring the competitive landscape and the role of creativity in driving consumer engagement.
Micro and nano influencers in particular are driving this growth. Jonathan Eg, Founder & CEO, Partipost discusses the evolution of digital advertising around Southeast Asia, with a focus on localised strategies with global impact.
Digital ad spending is expected to continue growing at a double-digit pace as companies continue shifting from traditional media to digital platforms.
The recent Singles’ Day (11.11) shopping festival saw ad volumes across the region grow exponentially, with leading brands launching hundreds of thousands of targeted campaigns, an increase of up to 500% compared to 2023, underscoring the competitive landscape and the role of creativity in driving consumer engagement.
Micro and nano influencers in particular are driving this growth. Jonathan Eg, Founder & CEO, Partipost discusses the evolution of digital advertising around Southeast Asia, with a focus on localised strategies with global impact.
Category
🗞
News