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Prior to its 2008 release, Cloverfield had one of the most successful viral marketing campaigns of its time: an untitled teaser, the striking visual of a headless Lady Liberty, and a mysterious tie-in website garnered a huge amount of interest. Upon its release, Cloverfield had the biggest opening of any movie ever to come out in January. The success of Cloverfield led to discussions of a sequel, and in 2016, 10 Cloverfield Lane hit theaters. A third film — The Cloverfield Paradox — would enter the franchise two years later. But while the films exist in the same universe, they tell markedly different stories. There's a reason. This is the untold truth of the Cloverfield franchise.

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