LL Cool J isn't waiting until he passes to smell the roses -- he's ordered himself a bouquet of Hip Hop flowers and the little card reads, "HE'S THE GREATEST OF ALL TIME!!!"
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00:00And now, LL Cool J tells us who's the most important rapper that ever existed!
00:07LL Cool J is the most important rapper that ever existed.
00:10It's him!
00:12LL Cool J isn't waiting for anyone to do it for him.
00:15He's crowning himself as the greatest, most important rapper to ever walk the face of the earth.
00:20Yes! LL made the claim while on Apple Music's Le Code podcast.
00:25I'm gonna say this one humbly, but I really mean this.
00:27I think one day people are gonna wake up and realize that LL Cool J is the most important rapper that ever existed.
00:32And everyone agrees!
00:34No one. Zero people.
00:36Okay, maybe not.
00:38But LL lays out his case and he did do a lot of things first.
00:42This is the guy who introduced all the diamond and the ice and the champagne.
00:46This is the guy who introduced the love songs and all the love.
00:49LL Cool J did I Need Love in 1987. It was the first hip-hop love song.
00:53He changed what rap could be.
00:55As far as clothing becoming a thing in hip-hop, he's the guy who launched FUBU.
00:59If you're one of those people you want to say that Jay-Z or Kanye are like the greatest,
01:03they all came up on a label that he launched.
01:05Deaf Jam Records doesn't exist.
01:07Every artist that you can name, the biggest artists, the billionaire artists were launched on the label that I launched.
01:12And he's the first rapper to star on NCIS!
01:16So there's that.
01:17There's nobody that thinks LL Cool J is the greatest rapper. Nobody.
01:20We put a poll on the site.
01:22And 42% think he's most definitely the GOAT.
01:26And no, we don't know how many times LL voted.
01:29That's most important rapper ever!
01:32I truly believe one day people are going to say that.