キャラビズジャーナル 2024年12月1日 TOYLO PARK（前編）
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00Good morning!
00:02Good morning!
00:04Good morning, everyone.
00:07I'm Kotaro Uegaki, an FGTV announcer and character license journalist.
00:11Let's get started with Carabiz Journal.
00:15I'm in Yokohama City's Lala Port, Yokohama.
00:19Kamoi, right?
00:21According to my research, there's a crater called Kamoi on the asteroid Itokawa in space.
00:28It was named after the site where the Hayabusa rover was built.
00:35Today, I'd like to explore the space with a lot of fun.
00:40I'm in Yokohama City's Lala Port, Yokohama.
00:43I'm going to ask you to go to Koiro Park, a toy shop that has a rivalry with a park.
00:52When you think of Itoyoka-do, you think of a supermarket.
00:57But what does it mean to have a rivalry with a park?
01:02Today, I'm at the cutting edge of a toy shop.
01:05I'm going to go and do some research.
01:08Research! Research!
01:14The Japanese character business market is 2.6 trillion yen.
01:21In addition, the market is expanding at the global level.
01:25Among the top ten IP sales rankings in the world, five Japanese characters are ranked.
01:32It's a business where demand is growing worldwide and in Japan.
01:39I, Kotaro Uegaki, will cover the current situation of the industry, which is attracting attention from around the world.
01:46Galabis Channel
01:53I'm in the store.
01:55The ceiling is high.
01:58It's a weekday, so there are only large commercial facilities.
02:02There are quite a few customers.
02:05There it is! It's Toyro Park.
02:08It says Toyro Park.
02:10And this is the toy space I'm going to cover today.
02:13Wow!
02:16It's a toy world.
02:19And it's bigger than I thought.
02:22I thought it was just one block.
02:25But if you look at it from here, it looks like it's dozens of meters over there.
02:30It looks like this is all Toyro Park.
02:34And here are Gachapin and Mook.
02:38Here they are, Gachapin and Mook.
02:40There are hats, stuffed animals, and towels.
02:43It seems that they are showing the beginning of Toyro Park from here.
02:47This is also Gachapin and Mook.
02:50It's full of Gachapin and Mook, green and red products.
02:56It seems to be a corner dedicated to Gachapin and Mook.
02:59I've never seen so many products at once in Fuji TV.
03:05Oh, there's Chaginton.
03:08It's a Chaginton booth.
03:09Can I take a picture with you?
03:11Excuse me.
03:13Can I take a picture with you?
03:16I'm a little embarrassed to take a picture while being watched by so many people.
03:20Excuse me.
03:21Let's go.
03:23Let's ride!
03:25There is also a shooting spot.
03:27It's a place where you can fully enjoy the charm of the characters.
03:31The rival was a park.
03:34I don't know how this will lead to the park.
03:39Let's keep looking.
03:42There are a lot of character goods.
03:45But what about this?
03:47Does this mean that there are a lot of character goods in Toyro Park?
03:53Oh, great.
03:55There's a sandbox here.
03:58Wow, there's a sandbox in the building.
04:02Wow, this is it.
04:04There's a slope and there's sand on it.
04:07And it's clean up to the pool.
04:09It looks like there's a kid playing here.
04:12Does this mean that the rival is a park?
04:15Oh, excuse me.
04:17Good morning.
04:18Nice to meet you.
04:19Nice to meet you.
04:20Nice to meet you.
04:21Nice to meet you.
04:31Mr. Yamahata, this is a sandbox, isn't it?
04:34Yes.
04:35It's amazing.
04:36Is this a real sandbox?
04:38Yes.
04:39It's amazing.
04:40It's no different from what's in the park.
04:42It's more than that.
04:43It's a sandbox that's more than that.
04:45Why is there a sandbox?
04:47Why is there a sandbox?
04:52If you just put toys on the shelves,
04:55the visitors won't come.
04:57So, instead of going shopping,
05:01I'd like to say, I'd like to go play.
05:04I see.
05:06If you go to a bigger park,
05:08it's very busy with families, mainly children.
05:12So, we thought we'd have to bring families from there.
05:18I see.
05:19You want a lot of families to come.
05:22That's right.
05:23So, what should we do to win in the park?
05:27That's where we came up with this sandbox.
05:31I see.
05:33What I've been thinking about is that
05:35it's pretty hard to clean up a sandbox, right?
05:38But I was wondering what you were particular about making it a sandbox.
05:47When I was a kid,
05:50I went to Tottori Sakyu.
05:52Yes, you did.
05:53I had a very strong impression there.
05:56If we could make something like this here,
05:58I think the children would come.
06:02That's where it started.
06:04So, we made Tottori Sakyu as a model.
06:08Wow.
06:09So, we're here.
06:11It's called Toiro Park Sand Area.
06:13They're already getting ready for Christmas.
06:15Excuse me.
06:18Wow.
06:20Wow.
06:22It's spacious.
06:24You can see it when you come in.
06:26This is Tottori Sakyu.
06:30I think it's about 50 meters.
06:32It's a sand mountain called the horse's back.
06:34There's a sand mountain.
06:35We made it as a model.
06:37It's a slide.
06:40It's for children and elementary school students.
06:43We divided it into two.
06:45Are the height and slope of the two mountains different?
06:49That's right.
06:50This one is 24 degrees.
06:53The angle is 24 degrees.
06:55A normal park is a 25-degree slide.
06:58I see.
06:59It's a little looser than that.
07:01That's right.
07:02That one is 30 degrees.
07:0630 degrees.
07:07Tottori Sakyu's sand mountain is about 32 degrees.
07:10That's the maximum slope.
07:12We made it according to that.
07:14It's pretty close.
07:15Yes.
07:16But it's a 25-degree slide, right?
07:19Yes.
07:20It's an average park slide.
07:22So, we made it 5 degrees.
07:24Yes.
07:25That's why it's so exciting and fun.
07:27I see.
07:29It's authentic.
07:30I see.
07:32I can't stop being excited.
07:34Let's slide.
07:35Can I?
07:36Yes.
07:37Thank you very much.
07:38From here, the angle is really good.
07:43It's a little scary.
07:45I know it's a few meters.
07:48From here, it looks like it's about 45 degrees.
07:52Let's go.
07:54Let's go.
07:56Is it okay?
07:59I'm going to slide.
08:00I'm going to slide.
08:04I'm going to slide.
08:05I'm going to slide.
08:09I'm sliding.
08:11It's so good.
08:12It's so fun.
08:15What is this?
08:17Wait a minute.
08:18Can I slide again?
08:22He's going to slide again.
08:27Did you propose this at first?
08:30Yes.
08:31How did people around you react?
08:34When I said that I wanted to build a big sand castle in such a facility,
08:41many people said,
08:43what is he talking about?
08:46I see.
08:47Many people said the opposite.
08:49First of all, I thought there was no way I could do that.
08:52There were a lot of questions about how to do it.
08:57What should I do if I get hurt?
08:59What should I do if the sand crumbles?
09:01Can I find a drop if I drop something?
09:04What should I do if the sand is buried and I go outside?
09:08That's right.
09:09I was told that a lot.
09:11So it was the opposite.
09:14That's right.
09:16There was only one person who pushed my back.
09:22I didn't know there was such a person.
09:24He is the manager of this store.
09:26He is the manager of Komiya.
09:28The manager of Komiya is here.
09:31Good morning.
09:32Good morning.
09:38Mr. Komiya, what did you think when you first heard the plan?
09:42I thought it was exciting.
09:45I thought I could do it.
09:47There may be some objections,
09:50but I wanted to make it happen.
09:54So from there, you two persuaded each other.
09:58That's right.
09:59That's what happened.
10:01That's right.
10:02It must have been quite difficult.
10:04Mr. Komiya, what did you think when you first heard the plan?
10:09There was no one to shake my head.
10:14In the end, I couldn't move without the president's approval.
10:21Were you nervous about the presentation to the president?
10:24That's right.
10:26When I was asked if I could do it,
10:29I thought there was a possibility that I couldn't do it.
10:33So I decided to do it.
10:39That's a salaryman's how-to.
10:43But the president said it was very interesting.
10:47He was very pleased with it.
10:50I was very happy.
10:53I re-examined the president's understanding.
11:00And the angle.
11:0330 degrees.
11:04What was the reason for this?
11:11I don't think there are many facilities for elementary school students to play.
11:17Especially now, baseball and soccer are banned in parks.
11:23I want to raise the temperature with this 30-degree shadow.
11:36Do you want to raise the excitement?
11:39I thought that 25 degrees would not raise the temperature.
11:43I see.
11:44We skated many times.
11:4628 degrees, 29 degrees, 30 degrees, 32 degrees.
11:52Did you go to many parks?
11:54No.
11:55The manufacturer is in Toyama Prefecture.
11:59In Toyama Prefecture.
12:00I went to Toyama Prefecture and tried many times.
12:05I decided the angle.
12:06What was the happiest thing about making this sandbar?
12:09It's the end of the week, but you can stand in line over there.
12:16Is that so?
12:17Do you stand in line for tens of meters?
12:19You can stand in line for more than four years.
12:23I was happy to see that.
12:27I'm glad I made it.
12:31I think so, too.
12:38Wow, here it is.
12:41This is a dinosaur.
12:43There is a dinosaur.
12:45This is a popular playground for children.
12:48That's right.
12:50Is this a playground, too?
12:52That's right.
12:53Originally, we were planning to put a dinosaur here.
12:58This is a popular photo spot.
13:01When children come here for the second or third time,
13:04they want to play here.
13:06So we put a table and toys here and let them play freely.
13:11That's right.
13:12Look at this.
13:13This is a doll of a dinosaur.
13:16This is a doll of a dinosaur.
13:18There are a lot of toys that look like dinosaurs can move.
13:22You can actually play here.
13:24That's right.
13:25You can play freely.
13:27It's fun to have a playground in a toy store.
13:33There are a lot of stores, but there are also Anpanman and Rika.
13:38That's right.
13:39This is Rika's corner.
13:41There are a lot of Rika's products.
13:45There is also a corner where you can play with Rika.
13:49There is a person who is playing.
13:52Let's talk to him.
13:54Hello.
13:56Hello.
13:57Hello.
13:58Nice to meet you.
14:00Hello.
14:01He said hello.
14:04Is it fun?
14:06It's cuter than I thought.
14:10Is it fun to play like this in a toy store?
14:14Yes, it's fun.
14:16Do you come here often?
14:18Occasionally.
14:19Occasionally?
14:20Yes.
14:21What do you think?
14:22When you come here, how do you feel that the store and the playground are a set?
14:28I think it's good because I can play like this.
14:35Is it convenient?
14:37It's very convenient.
14:39He seems to have noticed.
14:41Hello.
14:42Hello.
14:43Are you okay?
14:44Are you okay?
14:46Hello.
14:47Hello.
14:48Hello.
14:49I'm a little nervous.
14:52He smiled at me.
14:54Do you come here often?
14:56Yes.
14:57I come here often.
14:58How do you feel about being able to play in this store?
15:01It's like a dream country for children.
15:07It's a good place for children.
15:10Is there any other place like this?
15:12I don't think so.
15:14I think this is the best place in the neighborhood.
15:17I see.
15:18What is your dream?
15:20I want to play as much as I want.
15:23I want to be able to play anywhere.
15:27I'm nervous.
15:29He always smiles at me.
15:31Please smile a little more.
15:35He smiles at me.
15:37Hello.
15:38Hello.
15:39Can you see me?
15:40I'm a little nervous.
15:41My name is Kotaro Uegaki.
15:44I'm nervous.
15:46You're nervous, aren't you?
15:48Do you come here often?
15:50Yes.
15:51I like this zone very much.
15:54I come here often.
15:55I see.
15:56What do you like about this store?
15:59I can play with the toys I got.
16:03I can play with the toys I got.
16:05I can play with the toys I got.
16:07I can play with the toys I got.
16:09Is there anything that makes you happy?
16:13When I don't know what to give when I buy a toy,
16:19I can feel that I like it.
16:21I can feel that I like it.
16:23I can feel that I like it.
16:25That's what I like about this store.
16:27Thank you very much.
16:28There are many ways to play with the toys.
16:31What do you like about this store?
16:34For example, this Rika-chan.
16:37She can't play with the toys like the dinosaur.
16:42This is a photo spot.
16:45This is a photo spot.
16:48But she can play with the toys freely.
16:54There are new items in each store.
17:00They are more than 300 items that can be played.
17:05More than 300!
17:06I've never seen that many toys in your home.
17:10That's impossible.
17:11In Japan.
17:13That's what I like about this store.
17:15This is a toy store where you can really play with toys.
17:19Thank you very much.
17:21We're aiming for the number one toy store in Japan.
17:25The number one toy store in Japan is here.
17:29Thank you very much.
17:31Carabiz News brings you the latest information on the characters.
17:37Maximizing the value of IP.
17:39A business strategy presentation by Fuji Consumer Products, a new company that strengthens the license business sector.
17:46I, Uegaki, have been working with navigator Anna Kishimoto.
17:52And the original IP gacha team, Mook.
17:57Wilson also appeared and made the venue hot.
18:03And the theme of the company is...
18:06I want to make it important to enhance the hearts of customers in products, events, and services.
18:17And they also released new art.
18:37Next Book, which proposes a new product development image such as Gacha Pin, Mook, and Chaginton.
18:44What kind of thoughts are in it?
18:46We interview Ms. Terazaki, who designed it.
18:50By sharing the next vision with everyone, I think we can go up to the next stage.
18:57And this time, we're not just talking about characters.
19:00We're also talking about culture and lifestyle.
19:06And there's a lot of art coming up.
19:09Is there any favorite art?
19:11This time, the first thing I made was coffee art.
19:15Coffee is the most memorable.
19:18Coffee used to be taken as a medicine more than 1,000 years ago.
19:24But now, it's something that everyone drinks in general.
19:30I think it's a key to the lifestyle.
19:34That's why I made this at the beginning.
19:36Does that mean you want Gacha Pin to be in the closest place to your daily life?
19:42Yes, that's right.
19:44In addition, we asked Mr. Kitamura about the overall strategy.
19:50Basically, there are three strategies.
19:53The first one is creative.
19:55The second one is marketing.
19:57The third one is partnership.
20:01Creative is a style guide created by Ms. Terazaki.
20:06We want a lot of manufacturers to commercialize this.
20:11The other one is marketing.
20:15We want to raise buzz in the media and digital marketing.
20:21That's why we want to raise buzz.
20:24The next one is partnership.
20:27We can't sell our products.
20:31We want to build a strong partnership with our partners,
20:36such as manufacturers and distributors.
20:41We want to build a win-win situation.
20:47In the end, the end-users will buy our products.
20:53We want to create a win-win situation where the end-users will be happy to buy our products.
20:58I think it's a very important strategy to create a triple win.
21:04We asked the participants about their impressions.
21:09How was it today?
21:11It was more than I expected.
21:16It was a very fun presentation.
21:18What are your expectations for the future?
21:20First of all, I want to see more new characters like Gacha Pin Mook, Chaginton, and Hachiemon.
21:30I saw the design of the last presenter of Creative.
21:37It gave me confidence.
21:39I had the impression that I could do it.
21:43I had the impression that the product and the image for the target were very concrete.
21:52Finally, we asked the CEO of Isshin about his expectations for the future.
21:57We have a lot of great partners.
22:01To be honest, I'm confident that I can do it.
22:06In that sense, we will start with Gacha Pin Mook and Chaginton.
22:11We want to expand the number of characters we make on Fuji TV.
22:17From now on, not only in Japan, but also overseas.
22:22Of course, we want to develop more global characters in Asia.
22:29We want to connect them to business.
22:33Thank you very much.
22:35Please pay attention to the future of consumer products.
22:40This is Fuji TV shop, Fuji-san Tokyo Station.
22:46Very cute Chii-kawa corner has been renewed.
22:52Chii-kawa adventure goods, which were popular in Odaiba Adventure King 2024, and anime Chii-kawa goods are also on sale.
23:03Chii-kawa goods are very cute.
23:07Chii-kawa goods with colorful colors, such as clear pouches with carabiner, which are perfect for everyday use, and face towels, etc.
23:22In addition to Fuji-san Tokyo Station, it is also on sale at Odaiba, Lake Town, and Fuji TV official e-shop.
23:35I interviewed Toyo Park.
23:37The rival is a park.
23:40I was wondering what it was about when I started this interview.
23:44I understood the meaning well.
23:46A park is a place where you can be excited and have fun.
23:50It's a place where you want to go to play.
23:52Toyo Park is a place where you want to go to play.
23:56There are toys there, so you want to buy them.
24:02Next time, we will dig deeper into Toyo Park.
24:05I would like to know more about how this Toyo Park came to be.