Kaise Comet Sneakers ne Indian sneaker market ko badal diya? ๐ฎ๐ณ๐
Retro designs, Jugnu jaise unique styles aur affordable pricing ke saath, ye brand youth ka favourite ban chuka hai!
Aapka favourite sneaker kaunsa hai? Batao comments mein! ๐
Retro designs, Jugnu jaise unique styles aur affordable pricing ke saath, ye brand youth ka favourite ban chuka hai!
Aapka favourite sneaker kaunsa hai? Batao comments mein! ๐
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LifestyleTranscript
00:00Welcome to Furr's A-Fashion.
00:13I am Ashish Atre and today we are going to talk about an Indian sneaker brand that is making a lot of noise.
00:21The name is Comet. You must have heard the name.
00:25So let's know what is the story of Comet, how did it start and why is it different from other brands.
00:32And most importantly, how is its marketing strategy different from others.
00:37The story of Comet starts with the desire of some friends to change the world.
00:41Utkarsh Gupta, Dishant Daryani and Ankur Tripathi founded Comet in 2022.
00:48These founders were inspired by the sneaker culture in Chicago.
00:51And they realized that there is a lack of high quality and stylish sneakers in India.
00:56And with this idea, Comet was born.
00:59Within a year, their retro inspired designs and affordable pricing made Comet very popular.
01:05Especially for youth and street wear lovers.
01:08What's different?
01:09Now let's talk about Comet's unique approach.
01:12This brand focuses only on 4 main styles.
01:15Low, High, Aeon and Slides.
01:18Every sneaker has a different color and design experimentation.
01:22With which quality and design can be given attention.
01:24Comet keeps its sneakers in the mass premium segment.
01:28That means in just Rs 4,300, you will get a sneaker that looks premium and feels the same.
01:35And what I personally liked the most is their touch of Indian culture and millennial nostalgia in every design.
01:43Like Jugnu sneaker, which glows in the dark just like Jugnu.
01:48The story of Comet's success is very interesting.
01:51This brand focuses a lot on storytelling.
01:54Its marketing strategies connect new customers emotionally.
01:58And when sneaker lovers post on social media for their favorite brand.
02:02Then the buzz becomes more.
02:04Comet has put a lot of new twist in its marketing.
02:07With social media, influencer marketing and unique collaborations.
02:11By collaborating with relatable content and influencers on Instagram.
02:15The brand has made its youth connect very strong.
02:19In 2024, Comet raised a series A fund of 5 million dollars.
02:24Through Elevation Capital and Nexus Ventures.
02:27Which shows that investors are also seeing a lot of potential in the brand.
02:31And now the brand will be able to expand and broaden its awareness even more.
02:36By adopting the direct-to-consumer model, Comet has left traditional retail channels.
02:42This keeps prices low with online selling and maintains high margins.
02:47And limited edition releases, you must have understood.
02:50This increases demand and sneakers sell out quickly.
02:54Now let's talk about Comet's most popular sneakers.
02:57First is Comet X.
02:59This sneaker has comfort features like wider toe box and unique space walk sole system.
03:04Then there is Jugnu, which I have already told you about.
03:07And Mango.
03:08These sneakers' vibrant colors and innovative designs appeal to both fashion-conscious consumers and sneaker collectors.
03:16So what is Comet's vision?
03:18Focusing on quality craftsmanship, this brand promises to make sneakers stylish and comfortable.
03:25Including Indian culture in their designs, Comet has found a way to reach the hearts of local consumers.
03:31And with sustainable growth, there is a plan for national retail expansion.
03:35Making its place in India's 22 billion sneaker market, this brand is now looking towards a global presence.
03:42Their focus on sustainability and functional design also matches the values of Gen Z.
03:47Today's youth is eco-conscious and these things perfectly align in Comet's vision.
03:52So friends, Comet has brought a fresh wave in the sneaker industry.
03:56A perfect blend of quality, culture and innovation.
03:59Which is your favorite sneaker brand? Do let me know in the comment section below.
04:04If you liked this video, then please don't forget to like, share and subscribe.
04:09You can also follow us on Instagram and Facebook.
04:12I am Ashish Atre, I will meet you in my next video.
04:15Till then, keep it stylish.
04:17Goodbye!