A recent study reveals that most social media influencers fail to verify information before posting it showing that accuracy often takes a backseat.
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00:00Is your favorite influencer a reputable source?
00:04A recent study reveals that most social media influencers fail to verify information before posting it,
00:11showing that accuracy often takes a backseat to immediacy and engagement.
00:16A UNESCO study found that 62% of creators don't verify content before sharing it,
00:23with one-third trusting familiar sources without validation
00:27and 27% relying on fact-checking sites for accuracy.
00:31The findings raise concerns about the spread of misinformation
00:35in an era where influencers have more power than some would like to admit.