A political controversy was triggered soon after Amul announced its launch in Bangalore… This is the story of how a protest by dairy farmers shaped one of India's most famous brands.
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00:00Jaan doodh ki nadiya baahe, jaan doodh ki nadiya baahe
00:12Aati hasi doodhan se aata, se iska bindiya
00:30Jaan doodh ki nadiya baahe, jaan doodh ki nadiya baahe
01:00Aati hasi doodh ki nadiya baahe, jaan doodh ki nadiya baahe
01:20Aati hasi doodh ki nadiya baahe, jaan doodh ki nadiya baahe
01:30Aati hasi doodh ki nadiya baahe, jaan doodh ki nadiya baahe
01:52Can I have your packet of amul butter please?
02:00Aati hasi doodh ki nadiya baahe, jaan doodh ki nadiya baahe
02:16Aati hasi doodh ki nadiya baahe, jaan doodh ki nadiya baahe
02:30Aati hasi doodh ki nadiya baahe, jaan doodh ki nadiya baahe
02:46Aatein har pal ko jaise, har pal mastika, yahi to pahul hai bhaiya, baat kisi aaka
03:00Aatein har pal ko jaise, har pal mastika, yahi to pahul hai bhaiya, baat kisi aaka
03:20Aatein har pal ko jaise, har pal mastika, yahi to pahul hai bhaiya, baat kisi aaka
03:30Aatein har pal ko jaise, har pal mastika, yahi to pahul hai bhaiya, baat kisi aaka
04:00Aatein har pal ko jaise, har pal mastika, yahi to pahul hai bhaiya, baat kisi aaka
04:18We don't want any Amul
04:24Ye kabhi Amul vs Nandini nahi hai, it is always Amul and Nandini
04:30We don't want any Amul
04:38We don't want any Amul
04:44We don't want any Amul
04:50We don't want any Amul