Ever wanted to support local hawkers who make the festivities better? This Diwali, through Cadbury Celebration’s #shopsforshopless initiative, your small act of generosity can light up their homes. Here is how...
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00:00Every year, with Diwali as their biggest source of income, thousands of hawkers take to the streets to sell diyas, lamps and other goodies.
00:08But the lack of a permanent shop often dims the selling efforts of these temporary hawkers.
00:14In another game-changing effort to support local and small businesses, Cadbury is providing these shopless hawkers with their first permanent shop.
00:23How you ask? Well, nothing is more permanent than what's on the internet.
00:27The Cadbury Celebrations Diwali Pack will now be the window to every local hawker's virtual store.
00:34Leveraging a QR-based technology, customers can scan the festive pack to locate local shops near them for Diwali purchases.
00:42Customers can also help their local hawkers in setting up shops on the Cadbury platform.
00:47And this is how Cadbury is building the hashtag ShopsForShopless this Diwali.