From helpful tips on dealing with rejection to dating advice, this is how Cadbury Silk went beyond love in their latest Valentine’s day campaign 👀 #UnforgetableLoveTips
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LifestyleTranscript
00:00Impressing your partner or crush is not easy.
00:04Every Valentine's Day, young hearts scour the internet for tips
00:09on how to sweep their special someone off their feet.
00:12But not all love stories have a happy ending,
00:15as rejection can be a painful reality for many.
00:19This Valentine's Day, Cadbury Silk, a chocolate brand that stands for young love,
00:24decided to do something about it.
00:27Cadbury Silk launched a campaign called Unforgettable Love Tips
00:32that promoted the idea of healthy love.
00:35The brand introduced special silk bags which featured QR codes.
00:40On scanning the code, people received romantic tips
00:44from some of social media's biggest celebrities.
00:47But these tips came with a twist.
00:50Each romantic tip was paired with advice on how to handle rejection.
00:55Make a playlist and go on a long drive for an unforgettable day.
01:00But hold on, what if they don't want to spend the day with you?
01:03It'll crush you, right?
01:05But here's a way to deal with it.
01:07The brand curated these coping tips with The Minds Foundation,
01:11a mental health NGO for young adults.
01:14By emphasizing, only healthy love is true love,
01:17Cadbury Silk wanted to reinforce the message of respecting one's consent and boundaries.
01:23Only healthy love is true love.