Multi Grammy-winning music composer Ricky Kej tells Brut how to ace international recognition for Indian music and movies. #Cannes2022
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00:00The previous Grammy winners like Pandit Ravi Shankar, Pandit Vishwamohan Bhatt, all of them played their traditional Indian music.
00:05So I would say go back to your roots, create fantastic music, create fantastic art forms that represent your country and you'll get recognition all over the world.
00:30So I would say go back to your roots, create fantastic music, create fantastic art forms that represent your country and you'll get recognition all over the world.
01:00So I would say go back to your roots, create fantastic art forms that represent your country and you'll get recognition all over the world.
01:30You have to sing in English, you have to make pop music, which I think is not right at all and I'm living proof of that.
01:36I think it's very important to go back to your roots to get the Indian-ness out of you.
01:44It's very important for you not to wait for somebody else to come in and pay you money to make music.
01:48Or somebody to use their own sensibilities and tell you make music based on my sensibilities.
01:53Make music as per your sensibilities and you'll be successful.
02:01The only kind of music that I make is about the environment, sustainability and positive social impact around those areas.
02:14That gives me a platform to do bigger and better things and to get more people to take me seriously when I'm giving these messages about environmental consciousness.
02:30It's very important to represent various art forms in India because India is so rich when it comes to our traditions, our cultures, especially when it comes to the arts.
02:46The previous Grammy winners like Pandit Ravi Shankar, Pandit Vishwa Mohan Bhatt, all of them played their traditional Indian music.
02:52So I would say go back to your roots, create fantastic music, create fantastic art forms that represent your country and you'll get recognition all over the world.
03:16And the reason that I'm wearing the same thing is to show that you need to reuse whatever you're wearing.
03:22Because I'm an environmentalist and I believe that this whole idea of going on Instagram and having a different costume on every picture, I want to break that concept.
03:30It's important that you reuse everything, you buy good quality stuff, reuse it and respect what you buy.
03:35The earth does not remember what you own but the earth remembers how you treat the planet.