Looking for a good reason to visit the new Apple Store? This will probably help…
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00:00These long queues, cheers and dhol beats are not for a movie or to see a celebrity.
00:21But it is for the first ever Apple store in Delhi, which happens to be the smartphone
00:25giant's second flagship store in India.
00:28And like them, Brute is also here at Saket Select City Walk to find out what Apple has
00:34in store for us.
00:35I love you.
00:36Apple.
00:37Apple.
00:39I love you.
00:40Apple.
00:41Apple.
00:53Apple opened its first fully-owned stores in Mumbai and Delhi and its CEO Tim Cook was
00:58personally present at both the outlets.
01:01With this, India became one of the only 26 countries that have an Apple store.
01:10The inauguration coincided with Apple's 25th anniversary in India.
01:15The showroom is divided into sub-sections with iPhone 14 and iPhone 14 Pro lineup displayed
01:20at the front of the store.
01:22It also offers a treasure trove of accessories for iPhones, Macs and other products.
01:32One thing that separates the Apple store from its third-party stores is the variety in devices.
01:37I not only saw iPhones but also Apple TV, HomePod, specially designed headphones to listen
01:45to Apple Music, Apple Arcade and the list goes on.
01:51Did you know that while buying an Apple Watch, the staff can help you find the perfect fit
02:01for your wrist using this watch sizing guide?
02:05Today at Apple Sessions, at the store, we'll help customers learn more about the new devices
02:11and innovations with the assistance of Apple's technical support team, the Genius Bar.
02:17Customers can also order a device online and collect it from the iPickup section at the store.
02:23You know, the one thing that is common among all the Apple stores worldwide is the intrinsically
02:28designed rooms reinforcing modern and traditional architectural elements.
02:33In India, the logo and the interiors were designed to reflect the vibrant culture of the country.
02:38The Delhi store represented the gates of the historic monuments in the national capital.
02:44To celebrate India's linguistic diversity, staffers at the showroom were picked from
02:4818 different states and they can speak in more than 15 different languages.
03:01Although the Delhi outlet was comparatively smaller than the Mumbai one, the excitement
03:05among Apple enthusiasts was on point.
03:13I've been waiting since the morning and I was waiting to meet Tim, but it wasn't possible
03:18because it was so crowded out here.
03:20Everything is here, all the colors, all the varieties.
03:23Every brand is here.
03:25I've been waiting since the morning and I was waiting to meet Tim, but it wasn't possible
03:30because it was so crowded out here.
03:32I've been waiting since the morning and I was waiting to meet Tim, but it wasn't possible
03:37because it was so crowded out here.
03:39Everything is here, all the colors, all the varieties.
03:42Everyone gets their choice.
03:44And the best thing about them is that the training session gives us hands-on experience.
03:48For example, if you pick up the phone, they tell us that we've gone to the shop, we've opened
03:53it, we've gone home.
03:54It's the same with everyone.
03:55You can use it.
03:56But here they come and arrange a session with us for half an hour to an hour so that you
04:00can come.
04:01We will also transfer you.
04:02I also got hold of some special fans who were not just waiting in long queues since
04:07morning, but for carrying their oldest Apple models with themselves.
04:12I think I am the biggest Apple fan you'll see here.
04:15So what I'm carrying right now is an iBook G3 clamshell.
04:19And this was one of the first laptops, I mean, the first laptop that came with the Wi-Fi connectivity.
04:27This was my first Apple product.
04:29This is the iPad 2.
04:30I got this in, I think in year 2011.
04:33And it has a lot of sentimental value to itself.
04:37And I'm looking forward to, you know, maybe it is a wild manifestation, but I'm looking
04:41forward to, you know, Tim Cook signing it.
04:43So, yeah, it's been a long time since I've woken up at 7.30am in the morning.
04:47So all the Apple lovers, now you no longer have to wait to get your hands on the latest
04:53Apple products because the smartphone store has finally reached India.