World Cup celebrations are gaining momentum this year with Indian creators joining the party. Here's how cricket fans are using Meta's platforms to cheer for the Indian team.
#CWC23 #IGUxIndia #IGUxDelhi
#CWC23 #IGUxIndia #IGUxDelhi
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00:00In India, bosses don't give leave to watch the matches
00:03Nahi dete chhutti
00:04Can you say something to Indian bosses?
00:05Chhutti de do
00:07Chhutti de do
00:07Chhutti de do
00:09When Virat Kohli bowled for the first time in six years,
00:12about 50 million people relived that experience on Instagram Reels.
00:17In a country where cricket is a religion,
00:19the ICC Cricket World Cup is a festival that brings everyone together.
00:23And this year, fans have been able to take their celebrations to the next level
00:27with Threads, Instagram, WhatsApp and Facebook,
00:30with one of the largest communities of cricket fans from around the world.
00:34On Threads, fans are interacting one-on-one with experts on the field.
00:39Jonathan is asking,
00:40Hi DK, which teams would make it to the last four in this World Cup?
00:44My four would be India, England, Australia and Pakistan.
00:47Commentator Anjum Chopra and ex-cricketer Yusuf Pathan took questions too.
00:52Live updates of the ICC broadcast channel on Instagram
00:56shared candid moments with fans in the stands,
00:58presenters and commentators.
01:00Local creators from around the country engaged their followers
01:03with cricket-related content, generating over 100 million views.
01:12WhatsApp too had official channels dedicated to the tournament.
01:16The Men's Cricket World Cup so far has clocked more than 4 billion views on Facebook
01:21and 2.5 billion views on Instagram.
01:23ICC is one of our partners.
01:25We work with them and we guide them on what is the nature of reels,
01:29what is the kind of content which fan wants to experience and enjoy with.
01:34We create multiple opportunities for different kinds of fans to engage with the game.