The TELFAR "Shopping Bag" is one of the most sought-after and affordable luxury bags in fashion. But who's the mastermind behind it? Meet Telfar Clemens.
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CreativityTranscript
00:00Being positive is really hot.
00:19It's the classic hot.
00:20Being a hater is not.
00:51The idea that you can't or can wear something and you need to be this to do that, I think
01:09a lot of that's disappearing.
01:12I'm including people in my world.
01:42Clemens is making black history by not only mirroring his audience, but by sticking to
02:04his principle that good quality and opulence should be available for everyone.
02:12It is so hot, it sells out in minutes.
02:22Fans call it the Bushwick Birkin.
02:29So this is a medium, I can fit a 13 inch MacBook in this.
02:42The price point, it came from me as a nightlife person that I would earn my money through
03:08DJing gigs.
03:09So I wanted it to be the price that you would get DJing one DJ gig, which was like, at the
03:15time, I'm like, 150 bucks, 200 bucks?
03:39It is fabulous and you are definitely going to want it.
04:06So without further ado, show me the bag.
04:33There's always more people than the bags that we make.
04:35So it's like each time we drop thousands of bags, each time that we drop a bag.
04:51I appreciate the craftsmanship and the thought that went into making it so superior.
05:05It's meaningful on a lot of different levels, it's like I'm dressing the country that I'm
05:14from.