“Viva Magenta” has been selected as Pantone’s Color of the Year … and the reasoning behind it might surprise you 🎨🌐
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00:00Pantone named Viva Magenta the color of 2023. So how is the color of the year even chosen,
00:05and who gets to make that decision? Brooke can explain in less than 60 seconds.
00:08Pantone named Viva Magenta the 2023 color of the year, saying it's an unconventional shade
00:13for an unconventional time. The color is chosen every year by the Pantone Color Institute,
00:18which is made up of experts in color and design from a variety of backgrounds and industries.
00:23Using the power, psychology, and emotion of color, the group forecasts when certain hues
00:28and offers input to companies as they select colors for marketing or product purposes.
00:32The annual color of the year selection, according to Pantone, is influenced by travel, art,
00:38entertainment, film, fashion, design, society, and lifestyle. This year specifically,
00:43Viva Magenta was inspired by the cochineal beetle, which produces a bright and vibrant dye.
00:48Pantone said this year's color also combines natural matters with what's going on in the
00:53digital world, such as the metaverse.