Getting your hands on a supercar isn’t easy. Supply is severely limited and waiting lists long. But in Dubai, you can walk into a dealership and buy one on the spot – if you’re willing to pay well above the sticker price
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00:00Dubai is going full speed ahead.
00:04Nowhere else in the world do people race along the streets in such expensive and fast cars as in this metropolis on the Persian Gulf.
00:13People here are very spontaneous.
00:16Because once you move here, you just want to enjoy life.
00:20In Dubai, you can buy cars you can't get anywhere else.
00:24And these dealerships often have to move very fast to fulfill customers' wishes.
00:30This is not about waiting. This is about enjoying life here and now.
00:35In Europe, to own a legendary Ferrari Monza, you first have to gain access to an elite circle of collectors.
00:42And that can take years.
00:45It's impossible to just go to a dealership of Ferrari and buy a car like this.
00:50So this is why dealerships like this exist.
00:56You just swipe your card, take the keys and drive up.
01:01The prices that they're trading at is often a huge premium from the original price from the manufacturer.
01:10And money is no object for the new car world on the Gulf and the people who embrace the fast-paced lifestyle of Dubai.
01:21People coming in from the whole world and they all want to experience luxury.
01:29Part of being luxurious is buying a nice car.
01:34Dubai has become the capital of supercars.
01:38And people like Michael Bivetsky have been pulling the strings.
01:43He's been marketing dream cars for years and is a regular guest in the showrooms of luxury car dealers.
01:50There are half a dozen dealerships in Dubai that specialize in fulfilling the extravagant wishes of customers.
01:57Like LaFerrari, for example.
02:02It's a car that is just much faster than everything else.
02:06It's a car that is much more luxurious than anything else.
02:11And it's a car that is usually kind of limited.
02:15Bugattis are very much in demand in Dubai at the moment.
02:19As are McLarens.
02:24The fastest Mercedes models are also very popular.
02:27Not to mention high-powered Lamborghinis.
02:30And here and there you come across unique Ferraris like the Monza in the showrooms.
02:36This car is the absolute pinnacle of dreaming.
02:40This car is the absolute pinnacle of dreaming of every car lover.
02:45The racing machine that goes from 0 to 100 in 2 seconds, without a windshield but with a helmet, is a unique icon of Italian automotive engineering.
02:57And it can be purchased on the spot in Dubai for a price of around 4 million euros.
03:05Nowadays it's impossible to just go to a dealership of Ferrari and buy a car like this.
03:11Because these cars are just meant for collectors.
03:14So you have to have a huge history of purchases before to be able to purchase such a car.
03:21So this is why dealerships like this exist.
03:24Because they buy the cars from the collectors that they probably don't want to drive anymore.
03:30This is why the prices that they're trading at is often a huge premium from the original price from the manufacturer.
03:394 million euros for a Ferrari that would only cost 1.6 million from the factory.
03:44No problem for the rich enthusiasts of Dubai.
03:47When it comes to cars, Bitcoin billionaires are like little kids.
03:51Everything has to happen now.
03:54People here are very spontaneous.
03:57People here are very spontaneous.
03:59And it's not about waiting for several years until you really receive your allocation of the car.
04:05But it's just about you come in, you take the keys, you drive out.
04:09This is not about waiting. This is about enjoying life here and now.
04:15Enjoying life. In Dubai it's inextricably linked with four wheels.
04:20Even if the outrageously expensive rides are used in very different ways, there's one constant.
04:28Drive to impress. This is the scenario over here.
04:34They're just looking to drive them to a restaurant, to park them at a valley parking in the front, to show off.
04:41Which is totally fine.
04:43Over 1,000 horsepower, often just to drive around the corner to a Michelin-starred restaurant in downtown Dubai.
04:51But some of these are really used to be what they're meant to be driven.
04:56Once you are owning such a supercar, you become a member in clubs.
05:02And these clubs, you're having more petrol heads.
05:05And this is why you're having racetracks in Abu Dhabi, you're having great racetracks here in Dubai.
05:11Where people really get to enjoy those cars.
05:16Dubai's unique car mania also leaves its mark on social media.
05:23The amateur racing drivers push themselves to the limit with passion.
05:27And spare no expense in the process.
05:34On the racetrack, these tires would last 30 minutes.
05:38And a new set of tires would set you back the same cost as buying a new Volkswagen Golf.
05:45But not everyone wants to brutally wear out their million-dollar treasures on racetracks.
05:52This legendary LaFerrari Aperta from 2014 has been specially preserved by the dealer for more discerning car and art lovers.
06:00In other words, it hasn't been driven.
06:03The interesting thing about that car is, even though it's almost 10 years old, it's still brand new.
06:08So it doesn't come with kilometers.
06:10This is something that you can put in your living room.
06:14Decorating your living room with your favorite car is the latest trend in Dubai.
06:20The Bugatti Tower has just opened.
06:22A skyscraper where the cars are lifted to the top floors by elevator.
06:27Here, the feeling of being behind the wheel of a luxury brand carries over into the home.
06:33Right next door, the 341-meter-high Mercedes Tower is currently being built with the same concept.
06:39Dubai is one of the largest markets for high-end Mercedes.
06:43For the limited run of 275 Project 1s, clauses in the contract were intended to prevent speculative resale.
06:50Still, there are more Project 1s on the road in Dubai than anywhere else.
06:55This car has Formula 1 technique inside.
06:58In other countries, it's not street legal.
07:01However, in Dubai, you can drive it on the streets.
07:04For 5 million euros, double the list price, you can buy this car in the showroom virtually off the shelf.
07:11And many 1,500-horsepower Bugatti Divos, only 40 of which were built for top collectors,
07:17are now for sale in Dubai for a mere 10 million euros.
07:22So, let's unleash this beast.
07:25But the door is closed. Sorry, can I get the key, please?
07:28The key to an extravagant, extraordinary car.
07:41Shall we start it?
07:46What was that?
07:48That's insane.
07:50That's insane.
07:53This is just sheer craftsmanship.
07:55Every material inside feels so natural and it feels like it's fitting this car like an Italian suite on your skin.
08:05And you just feel the capsule of the seat going around you and just asking you to push the acceleration further,
08:15to grab the steering wheel and to go on the road.
08:20Dubai, the supermarket for supercars.
08:24Is this the only place where dreams on four wheels come true in the blink of an eye?
08:29Which car would you like to buy?
08:31Or is any of this even appropriate in this day and age?