Chandeliers, glittering stars and sparkling red globes are among the designs illuminating 31 Viennese streets in an effort to bring festive cheer to struggling retailers. The Austrian capital has boosted spending on its end-of-year light displays as the country's economy flounders.
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00:30It is very important, because the pre-Christmas time is a very important time for trade, not
00:50only in the city center, but in all shopping streets, and if you stroll through the city
00:56center, you have more pleasure in shopping, and that's the way it should be, the companies
01:03support themselves, and that's why it's so important to have a Christmas light to create
01:08this flair.
01:27It's just beautiful, it makes the city a little more beautiful overall.
01:32Maybe it would motivate people to just walk into these shops and take a look, but I don't
01:42know if you would really shop there.
01:56It's beautiful.