The Bullring in Birmingham is set to host the UK's largest Jellycat space, a new addition opening at Selfridges this Friday. Known for their whimsical designs and cult following, Jellycat toys have become a phenomenon, capturing the attention of collectors and social media influencers alike.
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00:00The Bullring in Birmingham is set to host the UK's largest jellycat space, a new edition
00:06opening at Selfridges this Friday.
00:09Known for their whimsical designs and culled following, jellycat toys have become a phenomenon,
00:15capturing the attention of collectors and social media influencers alike.
00:19Originally launched in 1999, the brand has surged in popularity, with fans showcasing
00:25their extensive collections on platforms such as TikTok and Instagram, where these
00:30plush toys have become something of a sensation.
00:33This new concept space in Selfridges will offer a dedicated area for the brand's lightest
00:38ranges, with organisers calling it a never-before-seen concept for fans to enjoy.
00:45As jellycat's following continues to grow, the Bullring's new space will offer an immersive
00:50experience for collectors and enthusiasts, marking a milestone for the brand's presence
00:56in the UK.