Hear from Jake "JT" Tannenbaum from Craftmix, a powdered health-conscious cocktail mix.
We're halfway through this season of Entrepreneur Elevator Pitch, with more than $400,000 invested so far. Will our remaining contestants finish at the top, or will our titan investors send them back down to the bottom floor?
No matter how prepared an entrepreneur may be, there's no telling what will happen when the elevator doors close and the countdown clock begins. Time and time again, we see people lock up and stumble as their precious 60 seconds tick away. But never have we seen a contestant pull themself out of a gut-wrenching spiral and recover like a rockstar like we do in the episode. "That was one of the best fumble and recoveries I've ever seen," exclaims investor Marc Randolph.
See if their impressive recovery results in funding on this new episode of Entrepreneur Elevator Pitch!
We're halfway through this season of Entrepreneur Elevator Pitch, with more than $400,000 invested so far. Will our remaining contestants finish at the top, or will our titan investors send them back down to the bottom floor?
No matter how prepared an entrepreneur may be, there's no telling what will happen when the elevator doors close and the countdown clock begins. Time and time again, we see people lock up and stumble as their precious 60 seconds tick away. But never have we seen a contestant pull themself out of a gut-wrenching spiral and recover like a rockstar like we do in the episode. "That was one of the best fumble and recoveries I've ever seen," exclaims investor Marc Randolph.
See if their impressive recovery results in funding on this new episode of Entrepreneur Elevator Pitch!
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NewsTranscript
00:00Going up.
00:02Who's ready for happy hour?
00:04My name's JT, and I'm the founder of CraftMix,
00:06a delicious cocktail and mocktail mixer
00:08that comes in a convenient pocket-sized packet.
00:10Now we're in over...
00:13Now...
00:15Crap. Oh, my God.
00:17Keep going. Come on, JT.
00:19I messed up this pitch, but we're doing big things.
00:21We gained over 70,000 followers in the last week.
00:23Last thing I'll say is we're raising $500,000 for 2%.
00:26The investors, the panelists,
00:28they would have made over 50 times their money.
00:30Don't make the same mistake they did.
00:32Oh!
00:34Oh!
00:36He started so strong.
00:38I think that was one of the best fumble and recovery
00:40I've ever seen. Yes, I agree, actually.
00:42It wasn't an ideal pitch.
00:44I wanted to hear more.
00:46Only one way to find out. Approved.
00:48I'm impressed with what you've accomplished.
00:50I love the numbers and the profitability,
00:52but I think this is more in your wheelhouse
00:54than you seem excited about it.
00:56I don't want to wrestle you over it,
00:58but I will toast if you do make a deal.
01:02I would be willing to get involved,
01:04and I would do half of the ask.
01:08I'd be willing to put in $300K at the current valuation.
01:11Oh!
01:13How do I decide right now?
01:15Well, let's see.
01:17I think...
01:19Oh, man.
01:21I've been a Netflix person since I was getting DVDs,
01:25and our target market is women,
01:27and you're involved with liquor.
01:29I'm going to have to go with...
01:33...the person that's involved in this space.
01:35Ah, yes!
01:37I'm so excited.
01:39We are going to do whatever you want.
01:41Yes, we'll do great things. I'm very excited.
01:43So amazing to meet you two.
01:45Congratulations.
01:47Kim and I are going to be such a good team.
01:49You guys are going to see CraftMix is going to take over
01:51and become the number one mixer everywhere.