America’s national sport is catching on down under, with the NFL determined to ensure flag football isn’t cut from Brisbane’s 2032 Olympic program. It’ll feature in LA for the first time in just four years after already capturing the Australian sporting market at the grassroots level.
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00:00It's a sport known for big plays, big personalities and big celebrations.
00:10And now the NFL's introductory game, flag football, is having a big impact on the next
00:16generation of sporting stars.
00:19It went from 10 schools to 84 schools in 10 months and we're now at just under 300 schools
00:24across the country and we expect that to grow pretty quickly.
00:27In a tough sporting market, flag football has been a huge success for both young boys
00:32and girls after launching in the curriculum in 2022.
00:36Who likes Taylor Swift and the Chiefs?
00:39Oh yeah!
00:40Oh yeah!
00:41It's football so it ain't too much difference.
00:44Just considering y'all play, I think it's rugby or AFL.
00:50The sport will be played in LA in 2028, but the NFL doesn't want it to be a flash in the
00:56pan.
00:57We actually have a very big vision at the moment to ensure that it does get into Brisbane.
01:02We want these kids to have a chance to play, potentially, for their country.
01:07The best of each state gathered on the Gold Coast, this group of talented Victorians will
01:12now get a chance to see the bright lights of the United States crowned national champions.
01:18They'll represent Australia at the International Championships at February's Pro Bowl Games
01:24in Orlando, Florida.
01:26Amazing!
01:27Every week these past three months has been hard work and our whole team deserves it.
01:33What are you going to tell them about Australia and how we play sport over here?
01:37We show no mercy.