Everyday items from chocolates to jars of coffee are getting smaller but prices are either the same our higher. So called ‘shrinkflation’ has raised concerns from both consumer groups and the public.
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00:00Shrinkflation, when product sizes shrink but prices stay the same, has become increasingly
00:08common in UK supermarkets, leaving shoppers feeling short-changed. Everyday items from
00:14chocolate bars to jars of coffee are quietly reduced in size, often going unnoticed until
00:20people realise they're getting less for the same cost. Yet despite these reductions, prices
00:26rarely go down, meaning consumers end up paying more per gram or milliliter than before.
00:32This year, Cadbury's selection boxes have been downsized with smaller treats than before,
00:38sparking frustration amongst festive shoppers. Manufacturers argue that shrinkflation helps
00:44them manage rising costs for raw materials, transport and production without visibly raising
00:52Critics, however, argue that this tactic lacks transparency and erodes consumer trust.
00:58Have you noticed products getting smaller at the supermarket, and how do you feel about it?