Ronald Carabay is an expert in digital marketing and has 15 years experience using online advertising. He is a highly respected and trusted advertising expert who has achieved great success with his clients with the use of online advertising.
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00:00SEO a bit. A lot of people think it's some kind of magic, but that's not the case.
00:05Just take a look at it from your perspective.
00:07What do you do when you want to find something on the internet?
00:10You search for it, right?
00:12And then you click on one of the links on the first page of the search results.
00:15In fact, more than 90% of visitors will behave exactly the same way.
00:20Ever wonder how those webpages at the top of your search results got there?
00:24It's because they were search engine optimized.
00:26Exactly how search engines work is a closely guarded secret, but the main principles are known.
00:31They're based on two main factors, keywords and links.
00:35Let's focus on keywords first.
00:37Your chances for a better ranking grow when your website contains the same words that are being searched.
00:42Keywords are especially effective when they're found in a website title, address, or headings.
00:46But careful, quality over quantity should be your rule of thumb.
00:50Some so-called SEO experts try to fool the search engines with some ridiculous keyword occurrence
00:55instead of focusing on quality content first.
00:58And how about the links?
01:00Websites that link to yours basically tell search engines that you have some good stuff there.
01:04But again, quality over quantity.
01:07Links from irrelevant sites won't help you get a better rank.
01:10Now, what we've got here is a list of keywords.