Birmingham's Bullring has welcomed a special pop-up shop for one day, featuring props, costumes, and collectables from popular Netflix series. In partnership with mental health charity Mind, fans have the chance to take home a piece of TV history, with proceeds helping to fund mental health services.
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00:00So, we're delighted to welcome everyone to the As Seen on Netflix pop-up store here at
00:06the Bullring. It's a fabulous opportunity to bring together hundreds, if not thousands
00:12of fans of some of Netflix's favourite TV shows.
00:15Mind has partnered with Netflix for this initiative, providing a platform to raise crucial funds
00:20through the sale of exclusive items. With over 1,000 collectibles on offer, fans are
00:25finding iconic items, creating memories, while contributing to a meaningful cause.
00:31So, all of the funds raised from our pop-up today goes to Mind, the mental health charity.
00:36The largest, most trusted UK charity for mental health across the nation. And that's going
00:42into some really vital services when we know there are two million people waiting on the
00:46waiting list for mental health services from the NHS. So, that's going to go towards our
00:50info line, our legal line, our support line and our welfare line, making sure that people
00:54who feel they have nowhere else to turn are able to speak to a trusted advisor, get information
00:59on symptoms, treatments, how to seek support, or just a listening ear, and really be able
01:05to take that first step in getting support.
01:07The shop's success today has been overwhelming, with queues forming early in the morning and
01:12international visitors showing the global reach of Netflix's community.
01:17I'm really excited to see Charlie's bedroom from Hearts Pop-Up.
01:20I quite like the... I'm looking forward to the Black Mirror stuff and the Top Boy stuff, really.
01:26The buzz at the store reflects not only a love for these iconic shows, but a shared
01:31commitment to supporting those facing mental health challenges, making this more than just
01:37a shopping event.
01:38So, the reception today has been absolutely fabulous. We've had people queuing since 4am
01:43today. We've had people fly as far as Norway and Berlin to kind of get rummaging amongst
01:50the shelves and find some of their favorite items amongst the shows.
01:53So, it's been an absolutely fabulous reception, all, again, raising fabulous funds for MIND's
01:57mental health charity.