Kamala Harris' campaign is encouraging Swifties to step into their voting era. In the campaign's latest push to reach young voters ahead of the presidential election, Taylor Swift fans who are in Miami to catch the superstar singer during her Eras Tour concerts at Hard Rock Stadium this weekend are set to come across the Democratic National Convention's Swift-themed "I Will Vote" campaign. On Friday, the DNC is rolling out an exclusive Snapchat filter urging voters to be "fearless" on the issues that will decide this election, from reproductive rights to economic opportunity.
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00:00Kamala Harris' campaign is encouraging Swifties to step into their voting era.
00:05In the campaign's latest push to reach young voters ahead of the presidential election,
00:09Taylor Swift fans who were in Miami to catch the superstar singer during her heiress tour
00:13concerts at Hard Rock Stadium this weekend are set to come across the Democratic National
00:18Convention's Swift-themed I Will Vote campaign. On Friday, the DNC is rolling out an exclusive
00:23Snapchat filter urging voters to be fearless on the issues that will decide this election,
00:28from reproductive rights to economic opportunity. The Snapchat filter will
00:32feature an In My Voting Era header. Users can tap through options to fill in the sentence
00:36Be Fearless For, where choice phrases include democracy, reproductive rights,
00:41climate action, student loan debt relief, health care, racial justice, LGBTQ plus rights,
00:47economic opportunity, and equality. The filter will link to IWillVote.com at the bottom of the
00:52page. Among new billboard ads also launching across Miami to welcome voters to their Kamala
00:57era is a mobile billboard ad for IWillVote.com that will run on a boat near Swift's concert
01:01venue. The Snapchat filters will be available to users in battleground states. The DNC
01:06communications director said in a statement, "...Democrats are reaching out to young voters
01:10where they are, from concert venues to social media platforms, to make sure they have the
01:14resources they need to cast their ballot. We're not taking any vote for granted,
01:19and we'll continue to make sure young voters across the country know everything that's at stake."
01:23Our country's youth are mobilized to speak now for the future they deserve.
01:27Miami is the first stop on the final leg of Swift Sara's tour.
01:30Last month, the Grammy-winning singer and songwriter endorsed Harris and her Democratic
01:34running mate, Tim Walz. For more on this story, head to THR.com. This is The Hollywood Reporter News.