Fuerza Regida frontman, executive and trailblazer JOP (Jesús Ortiz Paz) sits down for a rare conversation with Billboard’s Chief Content Officer of Latin Music and Billboard Español, Leila Cobo at Billboard’s Latin Music Week 2024.
La Entrevista “Sony Music Publishing Icono” Con JOP (Jesús Ortiz Paz) una conversación con el ejecutivo y líder de Fuerza Regida.
La Entrevista “Sony Music Publishing Icono” Con JOP (Jesús Ortiz Paz) una conversación con el ejecutivo y líder de Fuerza Regida.
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MusicTranscript
00:00I started singing from the streets of California.
00:04From your streets.
00:05And that's when I started writing all my songs,
00:07which I composed on my own.
00:08Like, I'm still working, we're moving,
00:11the money changed us.
00:12They've been songs for characters
00:15from the town where I grew up.
00:25Alright, hello everyone.
00:27I am Jorge Mejia,
00:29President and CEO of Sony Music Publishing
00:32for Latin America and US Latin.
00:36It is my pleasure to give you our welcome
00:40to our iconic songwriter panel,
00:42which has become pretty much a tradition
00:45on these Billboard Latin Awards week.
00:49Every year, we've had the fortune of bringing you
00:52some really amazing talent to tell you in their own words
00:56about their process, about how they do what they do.
00:58And this year is no different.
01:01We have a group of amazing writers
01:05led by J-O-P.
01:10So, J-O-P is not only an artist
01:14and leader of Fuerza Regida,
01:15which has eight Billboard Award nominations,
01:18including Artist of the Year.
01:20He's also an executive,
01:22a Billboard Latin Power Player,
01:24among many, many, many, many things.
01:26And he runs Street Mob Records
01:31and Street Mob Publishing,
01:34which is a company that houses such talent
01:37as Chino Pacas, Calle 24,
01:41Jonathan Cano, Miguel Armenta,
01:44and many, many, many others.
01:47You're gonna meet at least three of those four here tonight.
01:52I am very happy and proud also to announce
01:55that we have a partnership starting today
01:58with Street Mob Records.
02:00That is a partnership that I think is visionary for us.
02:06All right, so without any further ado,
02:09it is my distinct pleasure to welcome you
02:11to the Sony Music Publishing Icon Q&A
02:15led by the fantastic Leila Cobo
02:18and featuring J-O-P, Jonathan Cano,
02:22Calle 24, and Miguel Armenta.
02:26Let's go.
02:27Okay, let's go.
02:38¿Cómo estamos, cómo estamos?
02:49¿Cómo estamos?
02:50Yeah!
02:52Well, we're good because you're here. Imagine that.
02:55Welcome J-O-P, Miguel, Diego, Jonathan.
03:01Welcome to Billboard Latin Music Week.
03:03Thank you for having us.
03:08Now, since Jorge started with all the irons,
03:12Street Mop Publishing just signed with Sony Music.
03:16It was announced today.
03:18So, this is...
03:20And these are all your writers?
03:23There are three of them with me, but we have many more.
03:27But these are the ones with me always writing all the hymns.
03:31Is that how you say it?
03:33Hymns.
03:34For Fuerza Régida.
03:35And not just for Fuerza Régida,
03:37but for their favorite artists.
03:40Just check the top charts, the credits,
03:44and there's the company, right?
03:46Well, in fact, Street Mop Publishing is the finalist
03:50in this year's Billboard Awards as Publisher of the Year.
03:53You knew, right?
03:55I'm learning.
03:57No, I'm serious.
03:58They told me a few things,
04:00but since we're very focused on work,
04:02we don't pay attention.
04:03They also told me that I'm nominated for eight
04:06Billboard Awards, something like that, right?
04:08Yes, yes, yes.
04:09But we're more focused on work.
04:11Okay, what is work?
04:13What is work?
04:14How much time do you spend in the studio?
04:17All day.
04:19And if we're not in the studio, we're eating, right?
04:22It's eating, creating, producing,
04:24and all kinds of music, 24-7.
04:27Well, because you said eating,
04:29now I want to know, do you eat only trash food
04:32or do you eat super healthy in that studio?
04:34Or do you eat tacos?
04:35It depends on the day.
04:37It depends on the day.
04:38If it's a day of salad, salad.
04:40If it's a day of enchiladas Michoacanas,
04:42I eat enchiladas Michoacanas.
04:45Well, J.L.P., you grew up in,
04:50is it Downey?
04:52I grew up in San Bernardino,
04:54I was born in Riverside, California.
04:57So, at what point,
04:59because I know you worked in a barbershop for a while,
05:03and you also told me several times
05:05that you always wanted to be a businessman.
05:08At what point did you say,
05:10okay, business and music can mix?
05:40When it came to singing,
05:42the first thing I did was learn the business.
05:44Anything I do, I learn the business.
05:47Like, I bought a jet, a plane,
05:50and we're learning the business of the plane
05:53so they don't go to, you know?
05:57Because those things are very expensive.
05:59So, they're not going to lend us the plane in the near future.
06:04Okay.
06:05So, what did you learn from the business
06:07that was so fundamental,
06:09that made you say,
06:10this business can work for me?
06:13Music?
06:15Because I knew I was getting left behind,
06:18because I was already singing,
06:20I already knew there was a fair,
06:21so I said,
06:22I have to learn it here so they don't, you know?
06:25So they don't...
06:28I don't want to say rude things,
06:30because my mom will get mad.
06:32Okay.
06:33So, we learn the business,
06:35and how important is the publishing?
06:40That is, the songs in the business.
06:43Sorry.
06:44For me, the writers are the most important thing.
06:47I started alone,
06:48to compose my first songs,
06:52but I say,
06:53if not,
06:54two heads are better than one.
06:56Three, four, even better.
06:58So, we're always writing hymns here.
07:02So, I think we have the best label,
07:08the best publishing,
07:09it's us.
07:10The SM company.
07:12I want to compose a song.
07:15Well, I had already made a long list.
07:17You tell me which one you want.
07:18I have TQM,
07:20I have NEL,
07:22I have Crazy,
07:23because I wanted something old,
07:25I have Que Onda,
07:27I have Tsunami.
07:28And what are we going to do with the song?
07:29We're going to play it.
07:30We're going to play it?
07:31We're going to play it for 30 seconds,
07:33and then you tell me about it.
07:34You choose.
07:35Which one do we play?
07:36Here, I can say,
07:37we all compose here, all of us.
07:39All of us, among all of us.
07:40Which one?
07:41Which one do you want to start with?
07:42Which one do we play?
07:43Look, we all say Crazy here.
07:45Crazy?
07:46Yes.
07:47But also TQM,
07:48we say,
07:49you and Candia did it.
07:50Salsa Fresa?
07:51Salsa Fresa.
07:52No, but I don't know that one.
07:53Which one do you want to listen to?
07:54NEL.
07:55NEL.
07:56NEL.
07:57NEL?
07:58Crazy.
08:01Crazy.
08:02Let's do it.
08:04Let's do it.
08:17That's crazy.
08:20Pure light.
08:21Pure light.
08:31Que rolón, la neta.
08:33Que rolón.
08:34Que rolón.
08:35Bueno, cuéntenme cómo escribieron este rolón.
08:37¿Cuál es el proceso?
08:38Yo quiero que nos expliquen así con detalle.
08:41¿Entran al estudio o llama alguien y dice,
08:44tengo una idea buenísima, se las mandan?
08:48¿Cómo hacen?
08:49¿Quieres ver el proceso de esta rola?
08:51Porque hay varios procesos.
08:53De esta rola.
08:54Y quiero saber si están todos juntos todo el tiempo
08:56o si alguien llega temprano y alguien llega después.
08:59Así con todos los detalles.
09:01Esta rola, me acuerdo que la escribimos ahí en el cantón.
09:06Estábamos escribiendo mi disco.
09:08Éramos yo, Armenta y Caro cuando empezamos.
09:12La empezamos y acabamos la mitad, ¿no?
09:15Sí, Jesús me dijo, tírate algo ahí en la guitarra.
09:18Y de repente, una güerita bien guapa.
09:23Y me dijo, de ahí es, de ahí es.
09:25Y nos fuimos de ahí.
09:26Ahí le dimos recio.
09:27Y de ahí la acabamos yo, Armenta y Caro.
09:29Pero espera, espera.
09:30Pero entonces ya, tú llegaste con una idea,
09:33¿sabías de qué iba a ser la canción?
09:35Es que mira, mayormente al momento de componer,
09:37somos, pues todos somos ideas creativas, ¿no?
09:40Todos somos cabezas creativas.
09:41Entonces, Jesús siempre llega con, proponme algo.
09:44O sea, hay que escribir, hay que provocar que salga un hit.
09:47Entonces, en ese momento es, a ver, tú tira algo.
09:49No, esto no está tan chido. Tú tira algo.
09:51Y en esos tiempos, hasta ahorita,
09:53pues están de moda las güeritas, ¿verdad?
09:56Y en ese día, pues dije, hey, una güerita bien guapa.
09:59Y pues ese compa nomás entró ahí.
10:02Todo el mundo sabe que es una güerita, ¿verdad?
10:04A Blondie.
10:05Por eso estoy güerita yo hoy.
10:07Ay, ay, ay.
10:08En honor a J.O.P.
10:10Y luego, acabamos la mitad, ¿verdad?
10:12Y luego fuimos a acabar el disco en Malibu.
10:15Y ya es cuando entró el Diego con,
10:17carnal, no digas mamá, ¿verdad?
10:19Que obsceno, ¿verdad?
10:20Pero sí, entramos con eso.
10:22Y fue un proceso muy chido.
10:23La rola quedó bien a todo dar.
10:26También estuve en lo demás.
10:28Pero más que no te acuerdas, loco.
10:31Cuando la empezamos, ahí estaba yo también, pues.
10:34¿Sí?
10:35Sí.
10:36Se me da el rollo, pues.
10:37No, yo también me acabo de acordar.
10:38No te preocupes.
10:39Creo que esa rola salió en un día.
10:41Salió de volada.
10:42La mitad y luego acabamos la otra mitad, me acuerdo.
10:44OK, sí, la mitad.
10:45Pero es que estamos todos locos, pues.
10:47No sabemos muy bien, pero salió.
10:49Sabemos que nacimos los cuatro, ¿verdad?
10:52Pero entonces, tu approach a songwriting no es que,
10:57ah, me inspiré, tengo que escribir.
10:59Tú vas al estudio como si fueras a trabajar en la oficina.
11:04Hoy estamos en el estudio, vamos a sacar una rola y va a ser un
11:07hit.
11:08Es de los dos, ¿no?
11:09Es de los dos.
11:10Porque en veces, hey, quiero escribir, vénganse.
11:13A lo mejor uno no quiere, a lo mejor otro sí.
11:15Pero, hey, yo tengo ganas.
11:16O él tiene ganas.
11:17Le seguimos el rollo al que tenga ganas.
11:20O, hey, tenemos que escribir.
11:22Lo que sea, estamos listos.
11:23Sí, es que en el stream, tenemos una filosofía que es
11:25trabajar, ¿no?
11:26Al final de cuentas, el trabajo vence al talento.
11:28Entonces, trabajamos y trabajamos y trabajamos.
11:30Y de tanto trabajar, salen cosas como crazies, como Nel,
11:33como qué onda.
11:34Y también existen las chispas divinas de inspiración,
11:36que son canciones que fluyen de uno o de dos o es de que,
11:39hey, tengo esto.
11:40¿Qué opinas?
11:41O el Armenta trajo como Armenta trajo Nel.
11:43Él la hizo solito.
11:44O el Caro trajo Sabor Fresa.
11:46O Diego trajo, me acostumbré a lo bueno.
11:48Entonces, ellos también hacen música solo y me proponen.
11:52O yo le muevo y yo los acabo con ellos.
11:55Siempre andamos, hay diferentes maneras.
11:59Armenta, ya que tú trajiste Nel y ya que tengo a Nel ahí
12:02separada, pongamos una gotica de Nel.
12:06Dale.
12:07Vámonos.
12:08Joyce, ¿podemos poner Nel like 30 seconds?
12:13Colombianas, pura de dias, camarada.
12:17Chanel, Prada, mami, me prendes, me mamas.
12:21Si tú quieres, te pongo jepeta y casa.
12:25Pieles verdes, esta loca era, me encanta.
12:28Baby, es que me perdí en tus ojos.
12:31Desde esa noche, mami, me tienes bien loco.
12:34Whiskey, tequila, y que no falte la de coco.
12:38Mami, yo te toco.
12:39Qué rolo.
12:40Hasta me lanto.
12:43Hoy pensé en salir a buscarte, pero Nel.
12:46Llamarte, pero Nel.
12:48Otra noche, otro hotel.
12:50Ahora, este es del disco nuevo que mezcla un poquito de
12:54dance con lo de la música mexicana y los corridos.
13:00A ver, cuéntanos un poquito.
13:02Pues mira, el proyecto Pero No Te Amores,
13:04yo creo que de la mano de Joe P,
13:07decidimos hacer un proyecto diferente porque estábamos
13:12acostumbrados a hacer lo mismo y a funcionar, ¿me entiendes?
13:16Entonces, queríamos experimentar un poco,
13:18queríamos jugar con los sonidos, jugar con los géneros,
13:21y qué mejor manera que yéndonos a Colombia, a un campamento.
13:25Todos los compositores del stream, todo el publishing.
13:27Terminamos haciendo como 16 temas en cuatro días.
13:30¿Se fueron a Colombia a un campamento?
13:32Sí.
13:33¿Esa parte no me la contaste?
13:35Yo creo que sí te dije.
13:36No sé.
13:37Es que te dije muchas cosas, pues.
13:39Me alegro que Colombia los inspire, OK.
13:41Si estábamos en Colombia, te digo,
13:43pues era totalmente un viaje, ¿no?
13:45Ninguno, yo creo que ninguno de los que fuimos había ido a
13:47Colombia, fue nuestra primera vez.
13:49Fue una ciudad, fue la ciudad, ¿me entiendes?
13:51O sea, era la ciudad para hacer este.
13:53Medellín.
13:54Yo le decía a Armenta, jersey, jersey, jersey,
13:56vamos a hacer un jersey.
13:57Y también le dije, nunca ha pegado un reggaetón,
13:59no vamos a pegar un reggaetón.
14:00Sí.
14:01Y salió ese himno.
14:02Salió ese himno, sí.
14:03Tenemos ya tres días en el campamento y el cuarto día me
14:05despierto con la cabeza ahorita loca,
14:07porque nos habíamos hecho un chingazo, ¿me entiendes?
14:09O sea, nos habíamos hecho, bueno, yo personalmente,
14:11yo sentía que faltaba algo así, como esta canción.
14:14Y me despierto, levanto al productor y le digo,
14:16vamos a hacer algo y ya, ahoritavente, vamos.
14:18¿Pero qué fue lo que te llegó? ¿El peronel?
14:20El peronel, ajá.
14:21Ajá.
14:22Peronel, eso fue la clave de la composición.
14:24¿Y de dónde viene eso?
14:25Pues es algo mexa, algo mexicano, totalmente.
14:27Peronel, ¿no?
14:28Quisiera esto, pero nel.
14:29Es como algo de barrio, ¿entiendes?
14:30No.
14:31No, ajá, es no.
14:32Nel es no.
14:33Puedes salir a buscarte, pero nel, es como pero no.
14:35Pero no, ne, ne.
14:38Yo me río porque me pasa con J-O-P,
14:41lo mismo que me pasa con peso, que digo,
14:43necesito una traducción simultánea al lado.
14:49Peronel.
14:50OK.
14:51¿Y cuando escriben, escriben pensando en la voz de J-O-P?
14:55Sí, yo personalmente, pues,
14:56tengo trabajando con J-O-P ya tres años,
14:58tres álbumes seguidos.
14:59Entonces, creo que nos hemos acoplado muy bien
15:02y entiendo su estilo, sus tonos, su registro vocal.
15:05Entonces, siempre componemos de acuerdo a ciertos tonos
15:08que se escuchan bien en su voz.
15:10¿Y tú qué pensaste cuando viste esa canción por primera vez?
15:13Mejor dicho, te la replanteo.
15:16¿Cuál es la diferencia entre una buena canción y un himno,
15:20como le dices tú?
15:21Pregúntame esa pregunta.
15:22Para ti, ¿cuál es la diferencia entre una buena canción
15:25y un himno?
15:30Una buena canción le puede gustar,
15:33me puede gustar a mí, le puede gustar a todo el mundo,
15:35pero que no haga los números.
15:36Yo digo los números.
15:38Un himno ya es los números.
15:39Así siento yo.
15:40Como, boom, números, esta perra, himno.
15:46Pero, ¿cómo sabes antes de sacarla que va a ser un himno?
15:49¿O es puro gut?
15:50¿Cómo sabemos?
15:51Como, mira, muchas veces latinamos.
15:54En veces fallamos.
15:56Nos pasa.
15:57Por eso latinamos.
15:59Ya sabíamos cuando ya estábamos grabando.
16:01A la primera, cuando me la enseñó,
16:03yo ya estaba bien quemado de la cinta.
16:05Entonces le dije, ¿sabes qué, Armenta?
16:06Yo no sé ahorita.
16:07Le dije, espérate.
16:08Le dije.
16:09Estaba bien estresado.
16:10Yo insistiendo, esa es, Lucia, esa es.
16:13Yo le decía, espérate, espérate.
16:14Ya me fui, ya la grabamos.
16:16Y yo le marqué un día.
16:17Yo estaba en gira en México.
16:18Le dije, Armenta, esta es.
16:21Le dije, esta es.
16:22La tengo que grabar.
16:23Porque la tenía con su voz.
16:24Esa es.
16:25Y se fue.
16:26Pero cuando tú la escribiste, Armenta,
16:28¿ya tenía ese arreglo?
16:29Porque también gran parte del éxito de esa canción
16:32es el beat.
16:33Justamente ahí.
16:34O sea, yo soy productor junto con mi 29.
16:37Es otro productor de la disquera.
16:39Productor de nosotros.
16:40Manager.
16:41Nosotros también somos socios.
16:42Él es manager.
16:44Firmamos a productores, a escritores.
16:45Y ya se hizo manager.
16:46Sí.
16:47Entonces, con el George Chambio,
16:48desde que tengo 14 años, 15 años,
16:50entonces yo lo volví con nosotros a Medellín.
16:52Y él fue con el que estructuramos esta canción.
16:56Empezamos con, o sea, yo lo practicaba.
16:58Necesitamos hacer unos tonos que el mundo
17:00o la industria de este lado entiendan.
17:02O sea, que ya estén relacionados con ellos.
17:04Un círculo de tonos que ya sepan.
17:06Y usamos los tonos de TQAM, justamente,
17:08para hacer esta canción.
17:09Solamente que es un cambio de ritmo.
17:11Aprovechando que en Harley Quinn hicimos Jersey Club.
17:13Los acordes.
17:14Los acordes.
17:15Y, ¿sabes?
17:16Ahí sí.
17:17Literalmente ahí salió de pi a pa, todo.
17:19Nosotros somos mucho de fórmula.
17:21Ey, wey.
17:22Fórmula.
17:23Fórmula.
17:24Ok, vamos.
17:25Tenemos esta fórmula.
17:26Vamos a imprimir.
17:27Unas cuantas y todas pegan.
17:29Vámonos.
17:31Bueno, está bien porque it's tried and true.
17:33Si ha funcionado antes, ¿por qué no va a funcionar después?
17:36Por eso digo siempre,
17:38trabajo gana talento.
17:40Es nomás estudiar bien algo y lo vamos a hacer.
17:44Ok, wait, wait.
17:45Repítelo.
17:46Trabajo gana talento.
17:48Ok.
17:49Es que me gusta esa, ¿no?
17:51Trabajo gana talento.
17:52Y, ¿cuánto tiempo, cuántas canciones escriben ustedes?
17:59¿Un himno sale de cuántas canciones?
18:03¿Una de 20, una de 30, una de 10?
18:06Puede ser una de una.
18:08Como nos tocó escribir,
18:10éramos nosotros cuatro y otros más compositores
18:13hace poquito en la casa, y salió un himno.
18:16Pues, ojalá, ¿verdad?
18:18Pero, sí.
18:20And we were us.
18:23And then, as sometimes you get tired,
18:26these two left.
18:27Sometimes there were a few left, this one left.
18:29And then we composed, me and those three,
18:32those two, we composed another.
18:34So in one day we did three hymns.
18:38Two and a half, right? Two and a half.
18:41It's more than anything, when we sit down,
18:42we don't say, let's do three.
18:44No, no, no, no, no.
18:45If we're going to sit down, let's sit down and make a hymn,
18:47you know what I mean?
18:48Yes, it's one by one, because we're going to sit down
18:50and do the work all month.
18:52Okay, that's how it is.
18:54But sometimes it takes more than one day.
18:56Like that day, two came out.
18:58So yes, sometimes three come out,
19:00sometimes only one comes out.
19:01Or sometimes not even one comes out.
19:03Yes, and obviously in practice it's perfect, you know?
19:06I mean, from so much to do,
19:07I think we're not new in this business.
19:10So from so much to do, from so much to do,
19:12we get to a point where, as Jesus says,
19:14we have certain types of tricks,
19:16and we know that we can walk around without tripping.
19:19So knowing those little tricks, it's just...
19:21Give me a little trick.
19:23Is it worth a bargain? Talk about it with the boss.
19:26He says it's worth a bargain to talk about it with the boss.
19:30Give me an example.
19:31Sign up for Stream of Publishing.
19:34No, but...
19:35It's just that we don't like to give so many tricks.
19:39But...
19:40But a little trick is...
19:45Okay.
19:50Okay.
20:04Okay.
20:14Okay.
20:45Okay.
20:46Okay.
20:48Okay.
21:10Okay.
21:18Okay.
21:25Okay.
21:34Okay.
21:44Mm-hmm.
21:47I formed my team, I formed my company.
21:51Now I'm not alone.
21:53Before, I thought I had the golden pen.
21:56Not that, not the golden pen, like...
21:58The magic wand.
22:00Like yes, like God gave me that.
22:02Like God gave me a...
22:05A special talent.
22:07And I thought that everything I wrote was going to hit.
22:09And now, like the fifth roll, it didn't hit me anymore.
22:12It's difficult, huh?
22:14So I said...
22:16God didn't give me that, so...
22:18He says I worked hard, that's why I say...
22:20The work wins talent.
22:22That's when I learned that roll.
22:24And I said, I can't do it alone.
22:25Let's grab a team.
22:27And for those seven years now,
22:29since 2018,
22:31that we're going to be seven years old
22:33in this little month that's coming.
22:34This same team?
22:35No, they came in...
22:37He came in three years ago, also him.
22:39Like three and a half years, four.
22:41Don't say that.
22:43If Diego is like 15 years old.
22:45He's like 15 years old, he says he's like...
22:47I was like 17.
22:49I was very young when I started with Jesus.
22:51But he's very young now, right?
22:53He says you're 15 years old now.
22:54Oh, you did me a favor.
22:56But I'm going to shut up.
22:58Don't believe him.
23:00Yes, since I was 17.
23:02Now I'm 21.
23:03You tell him.
23:04And then Caro, what?
23:06Two years?
23:07Not a year, right?
23:08I have like a year and a half, more or less,
23:10here in the company.
23:11But J-O-P, it's difficult,
23:15especially when you're the main writer
23:18and you're the one writing,
23:20and you start getting money from your publishing.
23:22It's difficult to share that, right?
23:25But you say no.
23:26Not for me, why?
23:28Because we're all working on something
23:30that everyone deserves to win their...
23:32You know what I mean?
23:34We like to base ourselves a lot on...
23:38We like to base ourselves a lot on
23:39what you did is yours, man.
23:41Here we're working, and also...
23:46We have to share the cake.
23:48Cheer up.
23:49And we all have the same goal,
23:51which is to keep growing, right?
23:52We're together, we're a family,
23:54so we have to keep growing,
23:55and there's no jealousy here,
23:56there's no, this is mine, this is...
23:58No, we work here.
24:00We have to get everyone fired up.
24:01Hey, if you didn't compose it,
24:03try to get in there,
24:04put something in it, get fired up.
24:06Suddenly I bring songs to the table,
24:08and whoever wants to join in, join in.
24:09Here's this.
24:11We open it up for the crowd,
24:13welcome, write.
24:15But you have to contribute something to the song.
24:17Obviously, obviously, obviously.
24:19If there's lyrics, if there's melody or lyrics...
24:21If you can change something better,
24:22do it, see if it's true.
24:23Obviously.
24:24And it stays.
24:25Do you understand me?
24:27From having a 1% to a 0%?
24:29Well, I prefer the 1%.
24:31There are several 1%s there,
24:32that you change a word,
24:33that you change two words.
24:35It's up to you,
24:36it's up to each person
24:37who puts their little grain of sand.
24:39It's up to them.
24:42And to answer your question,
24:45what is Fuerza Regida?
24:47We've been doing this for seven years now,
24:49and we do all genres.
24:51If you're into a band roll,
24:53if you're into a cumbia,
24:54a corrido,
24:56whatever you want,
24:57we can do it here.
24:59And it's not just with the help
25:01of all the cliques,
25:02of the whole company.
25:04They do everything, but
25:06the base is
25:09Mexican music.
25:10Corridos.
25:11Corridos.
25:12Corridos is the base.
25:13You told me at some point
25:15that despite having a hip-hop attitude,
25:17you weren't going to do hip-hop
25:19because you didn't want to sing in English.
25:21I was reading the questions today.
25:23I was studying them.
25:25I even studied them.
25:27But wait, this was also
25:29this morning, right?
25:31Because I had sent them
25:33a while ago.
25:35And he sent them to me,
25:37I think an hour ago.
25:39And, watch out.
25:41I had this one prepared.
25:43I think you misunderstood me that day
25:45because I said
25:47I don't want to do hip-hop right now
25:49because I already did two hip-hop rolls.
25:51They didn't work,
25:53but we did it as a hobby.
25:55They weren't hymns, but...
25:57We did it as a hobby,
25:59but right now I want to focus more
26:01on this genre
26:03and keep on...
26:05What was it, Almenta?
26:07Keep on what?
26:09Keep on showing
26:11what we're doing.
26:13Keep on showing
26:15everything we've done.
26:17That's why I don't want to focus
26:19on hip-hop.
26:21I want to focus on what we're doing.
26:23I got a little lost with the dance thing
26:25because I wanted to, right?
26:27But we went back
26:29and showed the world
26:31that we're the best.
26:33We've talked a lot about
26:35songwriting all the time here,
26:37but I want to talk a little
26:39about the shows.
26:41You just played
26:43for 40,000 people in Mexico.
26:45Now you're...
26:47Yes.
26:49Do you participate in the shows
26:51or are you backstage supporting?
26:53When it's our turn, it's our turn.
26:55When there's a voice invitation, we go.
26:57Almenta is just starting out
26:59as an artist,
27:01so he has sung with me
27:03on stage.
27:05Sometimes I go out with Jesus
27:07and we sing Polo Blanco
27:09from the compositions we have.
27:11Diego also goes out
27:13to sing with me.
27:15But in that show,
27:17which was my biggest show
27:19with 40,000 people,
27:21they couldn't make it
27:23because they have their own tour
27:25with Street Mile Records.
27:27They're on tour right now
27:29and they're doing sold-outs
27:31of all the shows.
27:33So we're winning.
27:35Applause!
27:37No, thank God
27:39we're doing well.
27:41The company is doing well,
27:43we're doing sold-outs,
27:45but when we get the chance
27:47and Jesus invites us,
27:49we sing the three of us,
27:51you and me,
27:53so it's good publicity for us.
27:55And we have a lot of fun.
27:57It's cool.
27:59How cool does it feel
28:01being the CEO of the company
28:03and also being
28:05Fuerza Rígida,
28:07which I feel
28:09is the best group at the moment.
28:11They came to sing with me
28:13and they didn't have a tour.
28:15Now we look at the dates
28:17and they can't come.
28:19And I feel proud
28:21because we're doing sold-outs
28:23on the same day.
28:25I can't be there
28:27and they can't be here,
28:29but I call them from far away
28:31and say, hey, congratulations,
28:33they're breaking.
28:35I'm going to break too.
28:37Today they couldn't come,
28:39but the next day I come
28:41or you come.
28:43Sold-out, sold-out.
28:45Why do you think
28:47the music you started doing,
28:49when it's something so local?
28:51Like California, right?
28:53California
28:55has been
28:57the most important
28:59for me and for the genre.
29:01I say
29:03California has a lot to do
29:05with what's happening right now in the genre.
29:07Why? Because
29:09it allowed the genre to
29:11mix with the culture here?
29:13The cultures mixed
29:15and what's happening right now
29:17is what's happening right now.
29:19We're breaking. The genre is breaking.
29:21It's eating the world.
29:23Did you ever think
29:25that you'd never be this successful?
29:27Or did you ever think
29:29I'm going to be...
29:31Who was your role model, J.O.P.?
29:33I'm thinking of someone like Pitbull
29:35who's also a great businessman,
29:37for example.
29:39Pitbull
29:41hasn't studied it much,
29:43but I know it's a...
29:45I have to study it,
29:47what he's done.
29:49But I'll tell you the truth.
29:53I haven't had
29:55many role models,
29:59but...
30:03I have had a few,
30:05but more like...
30:07Ariel Camacho,
30:09you know?
30:11What's his name?
30:13What's his name?
30:15He paved the road.
30:17You get me?
30:19But he's not doing what you're doing.
30:21Role models
30:23in the business...
30:25You thought, I'm going to do this
30:27however.
30:29He started it,
30:31but he was the one who gave us
30:33the courage to do what we're doing right now.
30:35Griselda is saying yes
30:37because she always talks about Ariel Camacho.
30:39To answer your question.
30:43Who has been...
30:45Who were your role models?
30:47It was another question.
30:49I forgot what I asked.
30:51If you had studied
30:53what other people had done.
30:55I studied this one.
30:57I don't remember.
30:59California.
31:01Why does such local music
31:03have such an international feel?
31:05Why?
31:07No, no.
31:09You can say that.
31:11But we talked about
31:13Ariel Camacho and Idols California.
31:15I forgot.
31:17That you hadn't studied Pitbull well
31:19but that Ariel Camacho
31:21had paved the road.
31:25It's because I ate a rooster.
31:31Or you sat down and said,
31:33I'm going to do this.
31:35I studied the question,
31:37but I forgot.
31:39Honestly.
31:41Look, we're running out of time.
31:45But I'm going to allow two questions
31:47from the audience.
31:49Two.
31:51So,
31:53do them well.
31:55You, standing there.
31:57The one who stood up first.
31:59But let it be a question.
32:09What do you do
32:11when you guys
32:13have indifference?
32:19You mean indifference
32:21or you mean differences of opinion?
32:25Good question.
32:29We're a team
32:31and we almost always agree.
32:35Great minds think alike.
32:37So we're always on the same boat.
33:07Hello.
33:13Last year we saw you sitting
33:15next to Leila
33:17in a panel.
33:19No, but you were there.
33:21She wasn't next to me, sadly.
33:23Who was she with?
33:25With Nikki Jam.
33:27Yes.
33:29One year has passed
33:31and you're already successful
33:33with a new team,
33:35how do you feel
33:37as a Mexican
33:39to be here once again
33:41and now with that success?
33:43What makes you feel like a Mexican?
33:45I like that question.
33:47And you were also on the cover
33:49of Billboard Español.
33:51Yes, Leila was there
33:53with my friend.
33:55But,
33:57I feel,
33:59to make it short,
34:01I feel that we Mexicans
34:03are not just me,
34:05we're several
34:07who are putting the genre up.
34:09How important was it for you
34:11to work with Jimmy Humilde?
34:13Jimmy Humilde
34:15has a lot to do with
34:17California,
34:19when the genre started.
34:21Arsenal Efectivo
34:23signed...
34:25Arsenal Efectivo
34:27signed several
34:29that
34:31are pioneers of what's happening right now.
34:33Hey JP,
34:35one last question that I forgot
34:37and that I wrote.
34:39You sing a lot of love too.
34:41Do you think
34:43you're a romantic at heart?
34:45Of course I'm romantic.
34:49What did John Sebastian say?
34:51I'm a crazy lover.
34:53I'm a crazy lover.
34:55Domesticated wolf?
34:57Rest in peace.
34:59Domesticated wolf
35:01was said by Valentin.
35:03But the crazy lover
35:05was said by John.
35:07We're all in love.
35:09Do you listen to John Sebastian a lot?
35:11When I was young,
35:13we used to put him on machine.
35:15I love you.
35:17I love you.
35:19I'm an idiot, I lost you.
35:21Yes, of course.
35:23Last question.
35:25Hey guys, my name is Alex Moreno.
35:27I'm Mexican.
35:29From Chihuahua.
35:31Are you also from Chihuahua?
35:33From Cuauhtémoc, Chihuahua.
35:35My son.
35:37Chihuahua.
35:39Chihuahua, Chihuahua.
35:41My question is
35:43about what you said
35:45about those songs
35:47that are made for people who sell vegetables.
35:49As a Chihuahuan,
35:51as a young person
35:53that I had to live,
35:55the majority of people
35:57especially in Latin America
35:59that we know how
36:01those kinds of businesses
36:03have affected our countries.
36:05My question is,
36:07considering your influence,
36:09do you feel any responsibility
36:11about how many people listen to you?
36:13What message are you giving
36:15especially to young people?
36:17There are a lot of young people
36:19that see that kind of life
36:21as an aspiration.
36:23Do you feel any responsibility
36:25or do you really think
36:27about the effect
36:29that those songs can have
36:31considering your influence?
36:33We try to
36:35warn all the public
36:37I like to say it
36:39here I'm going to use this platform
36:41to say it, don't believe everything you hear
36:43on the internet, don't believe everything
36:45they say in the news. It's a movie.
36:47It's a movie.
36:49So like a
36:51movie.
36:53It's fictional.
36:55So don't believe everything.
36:57Some things are real.
36:59But more than anything
37:01I hope they have parents
37:03that explain to them
37:05this is just music.
37:07Because we do sing
37:09explicitly.
37:11We sing
37:13rated R. For sure.
37:15But not all of it.
37:17There is romance.
37:19But that romance is explicit.
37:21But there is no problem.
37:23I grew up
37:25listening to
37:27in those times
37:29do you remember?
37:31Progressive corridos?
37:33They talked about other things.
37:35But we weren't on the streets
37:37with horns.
37:39Music.
37:41Thank you very much.
37:43Before we go
37:45I remembered a question
37:47that I studied.
37:49Let's see.
37:51There is a question
37:53that says
37:55how do you divide your time?
37:57In art?
37:59Can you ask me?
38:01In art and commerce.
38:03In business and art. How was that question?
38:05I don't know how I wrote it
38:07exactly.
38:09I just remembered that and I want to answer it.
38:11Answer it.
38:13Because you are an artist
38:15and you are a businessman.
38:27That question I liked.
38:29How do I divide my time
38:31between business
38:33and art?
38:35And I thought
38:37my time
38:39in general is business
38:41and art.
38:43What do I do all day?
38:45I breathe.
38:47Business.
38:49I shit.
38:51Art.
38:57Have you seen this?
38:59I'm a saint, man.
39:03And above the SM company
39:05simply the best, right?
39:07Just like that.
39:09Thank you very much for having us.
39:11Where are you going?
39:13Here we are.
39:15We have a surprise.
39:17We have a surprise for J.O.P.
39:19and Street Mob and Fuerza.
39:21Where is the surprise?
39:23Let's see.
39:25Is it a fair or what?
39:29A little recognition for you.
39:33Please show it to the people.
39:37More than 30 billion streams.
39:39Very cool.
39:49Let's see.
39:53Is that a lot or not?
40:05We need more.
40:09Give me more energy.
40:13Thank you very much.
40:15Thank you, guys. This was great.