Ever open a bag of chips and find mostly air?! Well, FINALLY, PepsiCo is addressing consumer frustration over shrinkflation.
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00:00Ever open a bag of chips and find mostly air?
00:02Well, finally, PepsiCo is addressing consumer frustration
00:06over shrinkflation by increasing the contents
00:09of some of its chip bags.
00:11Company known for brands like Lay's Doritos and Ruffles
00:14will introduce what they're calling bonus bags of Tostitos
00:18and Ruffles that contain 20% more chips
00:21at the same price in select locations.
00:24Additionally, PepsiCo is expanding its variety pack
00:27to include two extra small chip bags,
00:30bringing the total from 16 to 18.
00:33Strategy aims to win back customers
00:35who've been opting for cheaper alternatives
00:38or reducing their purchases due to smaller package sizes.