Hey, savvy shoppers! Ready to level up your grocery game and save some cash? Check out our latest video packed with genius tips to help you stick to your budget without missing out on the good stuff. From smart shopping hacks to beating those sneaky impulse buys, we’ve got you covered. Trust us, you’ll walk out of the store feeling like a money-saving pro! Hit that play button now, and start making every dollar count. Let’s make grocery shopping fun and budget-friendly—see you there! Animation is created by Bright Side. ---------------------------------------------------------------------------------------- Music from TheSoul Sound: https://thesoul-sound.com/ Check our Bright Side podcast on Spotify and leave a positive review! https://open.spotify.com/show/0hUkPxD34jRLrMrJux4VxV Subscribe to Bright Side: https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside Instagram: https://www.instagram.com/brightside.official TikTok: https://www.tiktok.com/@brightside.official?lang=en Telegram: https://t.me/bright_side_official Stock materials (photos, footages and other): https://www.depositphotos.com https://www.shutterstock.com https://www.eastnews.ru ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me ---------------------------------------------------------------------------------------- This video is made for entertainment purposes. We do not make any warranties about the completeness, safety and reliability. Any action you take upon the information in this video is strictly at your own risk, and we will not be liable for any damages or losses. It is the viewer's responsibility to use judgement, care and precaution if you plan to replicate.
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00:00So, the average American family spends over a grand a month on groceries.
00:05But that can vary based on location and family size.
00:08In California, families shell out around $297 a week on average, making it the most expensive
00:15state for groceries.
00:17Compared to that, the Midwest appears to be a deal, with families spending less than $240
00:22a week.
00:23But it's still costly.
00:24Grocery prices have risen about 20% in the last 4 years.
00:28But let's be honest – supermarkets are scientifically designed to separate you from
00:32your hard-earned dough.
00:35When you enter the supermarket, you can instantly see a whole bunch of healthy options right
00:39off the bat.
00:40No matter what chain you go to, it's meant to make you feel good.
00:44If you start off by grabbing some veggies, you won't feel that guilty about throwing
00:48some junk food into your cart later.
00:50Also, there's this primacy effect.
00:53It means that we tend to remember and give more importance to the stuff we see first.
00:57Bright colors, vibrant fruits, and no towering shelves blocking the scene – it's a little
01:02oasis of calm and comfort right when you step in.
01:08You know those adorable kid-sized shopping carts at the supermarket?
01:12As tempting as they are, it's best to leave the little ones at home.
01:15When you're flying solo, you can browse at your own speed and make smarter shopping
01:20decisions.
01:21Bringing along friends or kiddos can turn your quick trip into a never-ending adventure.
01:26And let's be real, you might end up with a bunch of stuff you didn't even want.
01:33You know how in the grocery store they always set up the essentials, like bread, milk, and
01:37eggs, in their own little corner?
01:39It's all about playing with our brains and that sneaky thing called loss aversion.
01:45Loss aversion means we feel worse about missing out on something than we do about snagging
01:49something new.
01:51So when those must-have items are tucked away, it forces us to wander the aisles.
01:56And while we're on our little treasure hunt for our basic groceries, our eyes might just
02:01end up landing on some other goodies we didn't even know we needed.
02:07Imagine strolling through the aisles of your go-to store when suddenly BAM!
02:12You catch a whiff of something ridiculously tasty, like the heavenly scent of fresh bread
02:17or smoky roasted chicken.
02:20Before you toss everything that smells amazing into your cart, let's chat about what's
02:24really going on here.
02:25A lot of stores pump out delicious scents to lure you into spending more cash.
02:30So while that aroma might feel like a warm hug from the universe, take a second to ask
02:36yourself, does your cart really need that item, or is it just the smell pulling your
02:41strings?
02:44The products on the shelves right at your eye level seem to jump out at you, and there's
02:48a good reason for that.
02:49It turns out that where products are placed on the shelves can really sway your shopping
02:54choices.
02:55Studies have shown that items positioned at eye level are much more likely to catch the
02:59shopper's attention and end up in their carts.
03:04Supermarkets typically organize shelves into four levels – the stoop level at 0-3 feet
03:09where kids can reach, the touch level at 3-4 feet, the eye level at 4-6 feet, and the reach
03:15level at 6 feet plus.
03:18You might need a ladder to get there.
03:20The eye level is the buy level.
03:23Brands and manufacturers are super keen to snag that sweet spot, often paying big bucks
03:27for that – sometimes up to 50% of their promotional budget.
03:32And make sure to pick foods that are in the middle or deep on the shelves – they're
03:35usually fresher.
03:37Those nearing their expiration date are at the front.
03:42Next time you're cruising through a store, pay attention to what's playing in the background.
03:47If the tunes are slow and smooth or catch enough to get your foot tapping, watch out.
03:52You might be walking right into a shopping trap.
03:55Stores love to mess with the music to slow you down and keep you browsing longer.
04:02Supermarkets are like time capsules with no windows or clocks in sight – it's totally
04:06by design.
04:08This crafty setup helps retailers boost those sales by encouraging us to linger a little
04:13bit longer and throw in a few more impulse buys.
04:19Just touching something can trick our brains into thinking it's ours.
04:22That's why you've gotta tread lightly when you're out shopping.
04:26Don't go fondling everything unless you're ready to adopt it.
04:30You could end up falling head over heels for that adorable stuffed animal or that sweet-smelling
04:35candle you don't need.
04:37So a little advice – keep your hands to yourself until you're ready to say, I do.
04:44End-caps are the best when it comes to grabbing attention.
04:47Retailers play the mind game with shoppers using a little trick called cognitive heuristics.
04:52You've probably noticed those colorful and flashy end-cap displays that seem to scream
04:58BUY ME!
04:59These displays tap into the availability heuristic, making you think that whatever's featured
05:04on that end-cap is super popular or top-notch quality.
05:08It's no surprise that a survey found nearly 44% of people remember getting sucked in by
05:13those end-caps, with almost half of grocery stores decked out in these attention magnets.
05:20Nothing is free in this world – not even those small ham samples you're offered in
05:24a supermarket.
05:25Here's how it works – once you pop that scrumptious sample into your mouth, they've
05:30got you.
05:31And you'll probably be itching to grab a whole package of whatever tasty treat they're
05:35serving up.
05:36Say goodbye to your money!
05:39Most grocery stores are designed to nudge you to the right when you stroll in.
05:43But hey, why not be a bit of a rule-breaker and head left instead?
05:47Your wallet will thank you!
05:49You see, our brains are wired to take things in from left to right, like when we read.
05:54So when we force ourselves to break that habit by veering right, it messes with our thinking.
05:59This little brain hiccup can lead to those sneaky impulse buys that can drain your cash.
06:06Shopping carts at the supermarket are clever.
06:09They can play a little mind game called anchoring and adjustment with us.
06:13Basically, we humans have this habit of letting the first bit of info we get – the anchor
06:18– steer our choices down the line.
06:21So when you use a big cart, that cart size becomes your anchor.
06:25It's like your brain is saying, hey, look at all that space, let's fill it up.
06:29This can lead to this thing called shopping momentum, where you just can't help but
06:33toss more items in, often ending up spending way more than you planned.
06:40Ever notice those misty sprays in the produce aisle?
06:43They make fruits and veggies look all fresh, but that water can actually speed up the rotting.
06:48So when you get home, don't forget to give your produce a nice little towel-dry to help
06:53it hang around longer.
06:55You know when you see a price tag that says $1.99, and it feels better than seeing a whole
07:00$2?
07:01It's called the left-digit effect.
07:03It's a little quirk in our brains.
07:06We tend to read prices from left to right, and the first number we see packs a punch
07:11when it comes to how we feel about spending our cash.
07:14So these 99-cent things trick our minds into thinking we're scoring a much sweeter deal.
07:19Even though it's really just a penny difference.
07:24Another trick supermarkets like to use is something like 10-for-10-buck sales.
07:29However, this promotion doesn't always mean you gotta buy 10.
07:33Sometimes it means the price per piece is $1.
07:36So make sure to always read the fine print and only buy what and how much you really
07:41need.
07:43Butcher counters may make you think it's something cool and fresh, when really, the
07:47only thing you're paying for is your ability to pick the cut you want.
07:51But if you go to the freezer section instead, you can purchase the very same things at a
07:56fraction of the price.
08:00Large packages have this reputation of giving you the best prices.
08:03But the truth is, sometimes, they're bulky just to be bulky.
08:08Companies make bigger packages just to make our lives easier.
08:11But they sometimes charge us a lot more for it.
08:14So just double-check the unit price for each item before you buy.
08:18Oh, and while you're at the store, can you pick up some chocolate chip cookies for me?
08:23Thanks!
08:24That's it for today, so hey, if you pacified your curiosity, then give the video a like
08:31and share it with your friends.
08:33Or if you want more, just click on these videos and stay on the Bright Side!